HubSpot

A quarterback, a Tony winner, an astronaut, and the author of the book on your nightstand walk into UNBOUND 2026. Sep 16–18, Boston. Get the full lineup and tickets at unbound.com

The pick is in 🏈

AEO. You’re going to hear this a lot in 2026. Answer Engine Optimization = your buyers are turning to answer engines like ChatGPT, Perplexity, and Gemini to ask which products to buy and use. Is your business the answer? HubSpot’s AEO tool tracks where you show up, where competitors are beating you, and what content to create to close the gap. Try it free for 28 days — link in bio.

60% of Google searches end without a click. That traffic didn't disappear. It moved. Your buyers are asking AI for answers. Do you even know if your business is showing up? HubSpot AEO shows you where you stand across answer engines, how you compare to competitors, and exactly what to create to close the gap. Try it free for 28 days → hubspot.com/aeo

Data gives you output. Context gives you outcomes. Our CPTO Duncan Lennox and the product team built Spring Spotlight, our biggest product launch of the year, around that difference. 👇 See everything at hubspot.com/spotlight 🧡

Right now, a buyer just asked AI for a product recommendation. Do you know if your business came up? HubSpot AEO shows you where your brand stands, how you compare to competitors, and what to do about it. Try it for free for 28 days (seriously). 👉 hubspot.com/aeo

We just dropped the products your team has been waiting for. Get found in AI search. Close more deals with less admin. Handle support tickets while you sleep. Spring Spotlight is here. 🧡 See all the new releases at 👇 hubspot.com/spotlight

Spring Spotlight szn is upon us, and the group chat is about to go off 👀 4/14

Unboxed. Unveiled. UNBOUND. Word's out — HubSpot's flagship event is getting a new name and a bigger vision to match. For 15 years, INBOUND brought together the world's best marketers and sales leaders in Boston. Now it's UNBOUND. Same community, bigger vision, new name. See you in Boston. September 16–18 🔓 unbound.com #UNBOUND26

🚨 BIG NEWS! 🚨 HubSpot's INBOUND is becoming UNBOUND. After 15 years, our flagship event is evolving — and so is the vision. The way you worked in 2010 looks nothing like today. Different tools. Different teams. Different rules. You didn't abandon what you knew — you built on it. So did we. The name just needed to catch up. INBOUND taught the methodology. UNBOUND unleashes what's next. Check out the new look at unbound.com See you in Boston. September 16–18 #UNBOUND26

they're gonna know nobody's gonna know they're gonna know Now you’re gonna know the full TikTok picture. TikTok now syncs natively inside HubSpot — get organic publishing, ad targeting, follow-up, and revenue attribution all in one place. Live april 3 🧡 Learn more: hubspot.com/tiktok-integra…

We believe AI should earn its keep. Pay for outcomes, not attempts. That’s why we just changed how two of our flagship AI agents are priced. Customer Agent and Prospecting Agent: Resolved a conversation? $0.50. Surfaced a warm lead? $1. Didn't deliver? You don't pay. 28 days free. Check it out: bit.ly/4tsTcMA

@FastCompany names HubSpot #8 in Business Services, Most Innovative Companies 2026 us: thank you for noticing 🧡 here's why: First CRM to connect to ChatGPT, Claude, AND Gemini. AI agents that build campaigns, handle tickets, and update the CRM without being asked. 288,000+ customers building hybrid teams with us. bit.ly/4lRIInl #FCMostInnovative

@50shadesofyetty love to hear it! (tell me your secret please)

@HubSpot Yes

mercury retrograde just ended. u good?

@joshrobertnay moood

@HubSpot Barely. Just barely.

What makes AI actually useful? Context. Breeze Assistant has always used *your* business context, now it knows more than ever. You get: - Answers tailored to your role - Deeper understanding of data to help you strategize - HubSpot Academy built in See what’s new👇 hubs.la/Q045Cttl0

to all the women holding it down today and every day 🧡👸

Every customer interaction gives you context. Every phone call. Email. Support ticket. What if that context automatically made it to your CRM? Data Enrichment does exactly that. Now, it's even better because it: ✅ Auto-fills missing fields ✅ Doesn't overwrite what's already clean ✅ Doesn't skip records You asked. We built it. Check it out 👉 hubs.la/Q044CNdv0

It's midnight. 47 tickets just came in. Your support team is asleep. Enter: Customer Agent. And now it's even better, based on *your* feedback: ✅ Train it to sound like you ✅ Test before you launch ✅ AI or human? You decide. See what’s dropped 👉 hubs.la/Q043RBjv0