Managing Director Rebecca Liu-Doyle said of the news: “AI-native companies are bringing a consumer playbook to B2B go-to-market. More and more, they're scaling through creators their audiences already trust, and as generative engines reshape search, authentic user-generated content is becoming increasingly valuable. Passionfroot built the infrastructure for this shift: a platform that runs the entire creator campaign workflow end-to-end, with a data layer that gets smarter with every campaign. We're thrilled to partner with Passionfroot as they define the category."
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