Julius Trujillo

49% of citation traffic from ChatGPT is now going directly to the brand's website. What makes it even more interesting is that it also automatically uses UTM tracking, so you can see the branded traffic ChatGPT is sending you. Data is from Writesonic. They analyzed 119 conversations.

You asked, we delivered. If you’re a U.S. Google user, you can now change your account username for tools like Gmail, Photos, Drive and more — while keeping your emails, data and account history. Here’s what to know: 1️⃣ You can choose any available @gmail.com username. 2️⃣ Your old username will become an alias, so you won’t lose access to it. You can still sign in and send and receive emails with both usernames. Plus, you can also revert to your old username. 3️⃣ You can choose a new username once a year — up to three times total.

Most brands underinvest in the one page that defines how search and #AI understand them. Fix that, and you improve how algorithms interpret your brand + how users decide to trust it. Here's how to build your "entity home" properly (by @jasonmbarnard)🧵

Google Gemini Sends More Traffic To Sites Than Perplexity: Report. via @MattGSouthern: hubs.li/Q048QzsK0 #Google #SEO

Content marketing hiring is shifting – and titles don’t fully reflect it. We analyzed 8,000+ job listings, and the pattern is clear: the bar is moving from “can you write?” to “can you build content that performs?” Top candidates in 2026 operate end to end. They connect audience insights → narrative → distribution → measurement – and iterate based on results. That’s why analytics, storytelling, and cross-functional collaboration consistently emerge as core requirements, whether explicitly listed or not. AI skills are increasingly expected, but they’re not the differentiator. Competitive advantage comes from judgment, strategy, and the ability to prove impact. If you’re hiring, define ownership around outcomes, not tasks. If you’re applying, show results – one strong case study is more effective than ten writing samples. Full analysis and key takeaways: social.semrush.com/4rXTutt.

20 marketing KPIs to track & improve in 2026 1. AI visibility 2. Brand mentions 3. AI citations 4. Keyword rankings 5. Organic clicks 6. Impressions 7. Backlinks 8. Return on ad spend 9. Cost per mille 10. Follower count See 10 more: social.semrush.com/4tidDM1.

ICYMI: How Zero-Party & First-Party Data Can Fuel Your Intent-Based SEO Strategy. via @rio_seo: hubs.li/Q048dkkr0 #contentmarketing #contentstrategy #SEO

While everyone optimized for keywords, Google was quietly building a database of what actually exists in the real world. Now that AI mode is here, being in that database matters more than any ranking trick ever did. #KnowledgeGraph #SEOStrategy #AIMarketing #SearchVisibility

Check out this data that Writesonic pulled on GPT-5.3 and 5.4. You can clearly see how 5.4 runs 8.5 queries per prompt versus 1. But when you dig a bit deeper, you'll notice that 5.4 goes to the brand website first. In essence, the content on your own website is now affecting what ChatGPT shows people much more than GPT-5.3.

Instagram processes 6.5 billion searches a day and TikTok isn't far behind. Your buyers are searching everywhere and a strategy built around one platform is leaving most of your audience completely untouched. #ContentMarketing #MultiPlatform #SEOStrategy #DigitalMarketing

The traditional marketing funnel is obsolete. 🪦 AI created a new consumer with a path from discovery to decision that is shorter and more fluid than ever before. Here is why the Gemini advantage is your ROI advantage. ✨ 𝗚𝗲𝘁 𝘁𝗵𝗲 𝟮𝟬𝟮𝟲 𝗴𝘂𝗶𝗱𝗲 𝘁𝗼 𝘀𝗰𝗮𝗹𝗲 𝘆𝗼𝘂𝗿 𝗽𝗲𝗿𝗳𝗼𝗿𝗺𝗮𝗻𝗰𝗲: goo.gle/4tcUR8D

Your buyers discovered you on TikTok. Validated you on Reddit. Got a second opinion from ChatGPT. And your attribution model has no idea any of that happened 👀 This isn't a future problem, it's already here. • Google holds 73% of discovery across 41 major surfaces (not the 90%+ most marketers plan around) • The other 27% is where opinions form, and decisions get made without you • 43% of consumers have already discovered a brand through AI Here's what the multi-platform discovery can look like 👇

Google released a major update to the Universal Commerce Protocol (UCP) in March 2026. UCP is an open standard that enables AI agents to communicate with ecommerce platforms and complete purchases on behalf of users. For example, when a user asks Gemini, “Find the best running shoes under $100,” the AI agent can run a search, browse products across retailers, and present relevant options. With user approval, it can then complete the purchase – all enabled by UCP. The March 2026 update introduces new capabilities, including cart support and access to product catalogs. Google has also simplified onboarding through Merchant Center to attract more retailers. UCP-powered checkout is currently available to eligible U.S.-based merchants, with global expansion planned throughout 2026. Here's how to prepare your business now: social.semrush.com/4rU7tRj.

How often do AI Overviews show up across new sections by category - the answers might surprise you seroundtable.com/google-ai-over… via @JShehata

Ready to scale your @YouTube strategy? 🚀 The YouTube Formula: 1️⃣ Be at the epicenter of culture 🌍 2️⃣ AI for the best ROI 🤖 3️⃣ Trusted Creators 🤝 4️⃣ Measurement 📊 Watch our playbook breakdown and download our guide on consumer behavior: goo.gle/4sxvejj

Not all users bring the same long-term value. Google Analytics helps you identify your most valuable customers — so you can invest in keeping them engaged. Here’s how to turn audience insight into stronger loyalty 👉 goo.gle/3PuUfNg

Google is testing AI-generated review replies in Business Profiles. Sounds efficient, but here's the catch ⬇️ As replies scale, authenticity drops... and patterns become obvious. That's where trust is won or lost: searchengineland.com/google-busines…

Writers who use AI on average create content 6.4X faster. Sure, the quality may not always be there, but you don't need a 6.4X time savings. Imagine if you spent the same amount of time, but also used AI. How much better would your content be? That's the part marketers are missing. It's not always about getting time back. Sometimes it's about doing better within the same amount of time.

Seeing more impressions in Google Search Console? That could mean your #SEO is working… or it could mean zero-click searches are rising. This guide explains: ✔ What impressions really mean ✔ How to analyze them ✔ How to improve them 👉 searchengineland.com/guide/organic-…

Most #SEO content today is written for rankings. But search is shifting to answers. Learn how to structure content so it can be surfaced in: • Featured snippets • Google AI Overviews • LLM answers like #ChatGPT & Perplexity Watch here: youtube.com/watch?v=zZb44T…