Matt Kreiser@KreiserMatt
When First Things First (@FTFonFS1) launched on Fox in September 2017 the idea that it could become more popular than @FirstTake with @stephenasmith and Undisputed with @RealSkipBayless and @ShannonSharpe was a pipedream.
Adversarial debate sports talk shows like First Take and Undisputed were at their ratings peak and FTF was merely a morning show with friendly vibes.
But somewhere along the way audience fatigue of the intense adversarial format became real. The over the top disagreement that at first was so captivating got old, and then after it got old, it got annoying.
That provided an entry point to position a show as the anti-First Take, a maximally fun collaborative show built on the hosts chemistry with one another. That doesn't mean debate and passion don't happen on FTF. They do. But underneath it all, when the hosts and the audience walk away, they walk away with feelings of fun and collaboration. That positive "I was a part of something" connects naturally to one's love of the game in a very different way than the "part of something" that comes from the intensity and pride of adversarial debate.
I think a similar opening is presenting itself with prediction markets and sports betting more broadly. FUN is being massively underprioritized on both Polymarket and Kalshi. While money is the prize (for the love of the game), the fun you have pursuing it matters a lot. And it matters even more when the pursuit of money is intertwined with the user's genuine enjoyment of the market being predicted on like sports.
Enter @cademarket, which right now offers instantly resolved short-term prediction markets as shorts as 60 seconds for the World Cup.
These short term markets unlock higher value capture as prediction behavior can track fan attention, allowing fans to maximally predict at the highest leverage points of the game when attention is highest.
The moment a fan can express their point of view on any moment in the match in a timeframe that matches the ebbs and flows of the game they love and intuitively know is the moment the prediction market becomes fun.
Moreover, it mirrors the compressed feedback loop consumers demand on social media and in trading (the TikTokification of prediction markets).
There are already thousands of Cade Cup players returning across World Cup matches because they are having so much fun even though they haven't had a realistic shot at a winning a daily prize. Fun and fast prediction markets on the sports we love is more than enough.
Still, the PRIZE POOL IS DOUBLED for tomorrow's France vs. Morocco match to more than $10k. It's free to sign up and free to play. Don't miss it.
Pumpcade.
cade.market/?ref=nvir2ttba…
