Kimberly Whitler

Coach Todd DeSorbo and@UVASwimDive are on the brink of a record sixth straight NCAA title. How do they keep meeting their high standard? uvatoday.me/4lEnfxV

#UVa’s Ryan Odom is the best performing first-year coach in the country.

Everyone knew that Ryan Odom would do a great job at Virginia. No one knew that he'd do this type of job in Year 1. 29-4. Ridiculous.

Thrilled to be at #ACSLAS26 @AmCollSurgeons #Leadership #Advocacy @UnivSurg @AcademicSurgery @AmColSurgCancer @RASACS @KimWhitler @msutherlandmd

How can a leadership brand impact performance? Focus, efficiency, effectiveness. It is about aligning actions with objectives. Honored to work with @AmCollSurgeons leaders for their Leadership and Advocacy Conference! @UnivSurg @AcademicSurgery @RASACS @msutherlandmd @JeffreyFarma

Virginia's Kymora Johnson is currently averaging 19 points, 6 assists, 4 rebounds, and 3 three-pointers per game. The only other major conference women's college basketball player to do that for a whole season is Caitlin Clark.

what does tara mckelvey write about

What Steve Alford says here is spot on. Over the last year or so, I have talked at length with Tony Bennett, Tony Elliott, Carla Williams, Wally Walker, various UVA professors, and other coaches and assistant coaches in addition to many players across at least 8 different sports. My belief has been and still is, that the quality and integrity of UVA athletes is one of the most compelling aspects of the UVA brand and the coaches that have fostered this culture have done a phenomenal job. It is the #1 antidote to the issues that Alford accurately points out. Character, culture and integrity are not accessories to a winning culture, they are central to it. They are not competitive with a winning tradition, but essential to sustainable success. When I see the UVA collective partnering with the ABC store to drive NIL revenue, I wonder if some are confused as to the value of the UVA brand, in an effort to try to catch up to other schools. Marketing in business is largely about protecting both the integrity of the brand and the perception of the brand. Rolex, Ferrari or Goldman Sachs would not have an event at the ABC store to attract customers even though all of them know they have many customers who frequent the place. It is not a judgment about the ABC store or their customers, just brand positioning. We do not select centers with the ABC store in them because they are not premium centers. Attachment to the brand is not a will-nilly process. My thoughts are simply centered around understanding business strategy. The above is just a minor example, but it does reflect IMO flawed business strategy. I hope that lack of sound thinking does not extend to coaching decisions or broader strategy as UVA seeks to be more competitive in this landscape. UVA can “become what they are not without losing who they are” as business author Michael Gerber so aptly put it. Respect the brand, have the courage to protect the brand, and be creative and cerebral on the strategy to advance the brand. Go Hoos! 🔶🔷

He can run, he can jump, he can catch, he can pass!!! Malachi Fields is his name. Watch him this year on Saturdays. Watch him next year on Sundays! Go Hoos! ⁦@UVAFootball⁩ ⁦@Good_Feet_Group⁩

How CMOs Choose Athletes And Sporting Events To Sponsor linkedin.com/pulse/how-cmos… via @LinkedIn

@Suns Amazing "get" by the Suns. @Almighty_ry3 will work his heart out and represent with class. Smart kid. Needs help on the offensive side but he will develop with capable coaching. Beautiful to watch on defense.

Fixed the hat for ya.

7 Lessons on How To Succeed In A Summer Internship linkedin.com/pulse/7-lesson… via @LinkedIn

How do the college athletes chosen given NIL deals by big, respected brands manage social media? In this @HarvardBiz article, ex. include @matthew_boling1 @blake_corum @dahlskylar @IsaacMcKneely @VaughnYonta @JonEasyStep @paigebueckers1 @Zach_Carey_ rb.gy/yhau0t

What do the Most Respected Brands care about when sponsoring college athletes? @HarvardBiz has some unexpected insight @5PillarsPress @JonEasyStep @JonRothstein @FOSports @On3NIL @NILNewsstand @NIL @danmcginn @mattgreen1996 @SethDavisHoops @amypoftak rb.gy/ymw8y5

Not all growth strategists are the same. @HeatherLoisel provides insight on 5 different types of B2B CMOs rb.gy/ei209x @ajlucio5 @ForbesCMO @CMO_Odisha @leeodden @AMA_Marketing @MarketingCloud @BradFriedman @WomeninMarketin @alewnes @lindaboff @KarMWalker

@cwdarney @cavfutures Congrats!!!!

Some ✨personal✨news! I’m going to be joining the squad at @cavfutures as Director of Programming and Community Engagement, and I’m so excited. I’ll be switching into a contracting role with FTW to continue my pop culture coverage.

This is absolutely amazing. It's go time! @UVAMensHoops @WhiteMamba_GK20

🧡💙 This is what it means! 🔶⚔️🔷#GoHoos

Why doing what is "right" can be the most dangerous words in business today --< when defined from a personal POV vs. what is "right" for the brand / business (i.e., fiduciary responsibility for CEO). @JuliaMahoneyUVA @MaryKateCary1 @elonmusk @DirectorsBoards @DardenMBA