Lance Corrigan

More channels. More content. Less impact. Modern branding often feels like scrolling endlessly through TV channels; lots of noise, very little worth paying attention to. A few thoughts on why many businesses are spreading themselves too thin. bespokebrands.co.uk/insights/thinl…

It increasingly feels like creativity is now judged more by how it performs online than by what it actually contributes in the real world. A few thoughts on originality, imitation and the modern creative industry. bespokebrands.co.uk/insights/has-c…

Ooo, look at our shiny new brand book and mission statement. Will any of that actually bring in more clients? bespokebrands.co.uk/insights/never…

If your brand tries to speak to everyone, it ends up meaning nothing to anyone. @Nike's latest campaign proves the opposite, and why it’s dividing opinion. bespokebrands.co.uk/insights/this-…

In business, it’s easy to assume everyone else has it figured out. Clear plan, clear strategy, complete confidence. But when you actually speak to people properly, you realise something reassuring. Most of us are figuring it out as we go. bespokebrands.co.uk/insights/just-…

Quick question: When something triggers marketing activity in your business, what do you start with? If you answered anything other than strategy, this is for you. The Business Owner’s Guide to Branding (when marketing hasn’t been a priority) bespokebrands.co.uk/news/the-busin…

We don’t struggle to stand out because we lack ideas. We struggle because we keep copying what’s visible. It’s something I see constantly in business, but it goes far beyond that. bespokebrands.co.uk/news/in-a-worl…

Lance Corrigan, Creative Director at Bespoke Brands, was recently asked a series of questions about how the studio approaches branding and why its process tends to feel slightly different from many creative agencies. bespokebrands.co.uk/news/how-we-ap…

Are Influencers & Content Creators Eroding Trust in Brands? When everyone is being paid to ‘love’ a brand, trust disappears. Audiences aren’t stupid. They can spot promotion dressed up as authenticity. Is it time brands spoke for themselves again? bespokebrands.co.uk/news/are-influ…

Are you choosing partners based on competence or comfort? Generational similarity quietly influences who gets the work. It’s behavioural, not intentional, but it shapes trust and commercial decisions more than we realise. bespokebrands.co.uk/news/generatio…

Lockdown was temporary. But for some businesses, brand visibility never fully returned. If you’ve resumed activity without rebuilding clarity, this might resonate. Is Your Brand Still in Lockdown? bespokebrands.co.uk/news/is-your-b…

Some logos are red, Others are blue. We don’t do generic. We build brands around you. Happy Valentine’s Day ❤️

Everyone’s hiring social media managers.
Very few are fixing their marketing. More posts won’t solve unclear positioning, weak messaging or a forgettable brand. Strategy comes first. Channels come last. bespokebrands.co.uk/news/hiring-a-…

Happy New Year. Here’s to 2026, the year of results. To the ones who kept going when things didn’t go to plan. Who worked tirelessly without complaint. Who learned, adjusted, and carried on while everything felt uncertain. #HappyNewYear #2026

25. Family & Connection Understanding your people is the greatest gift. Know your audience deeply. Christmas Day brings everyone together: family, friends, loved ones and reminds us that connection is everything. Brands are no different. #BespokeBrands #BrandingTips #Advent

24. Customer Experience Small gestures create unforgettable experiences. Thoughtful customer experience builds lifelong loyalty. #BespokeBrands #BrandingTips #AdventCalendar

23. Insight & Strategy Wise brands use insight, not assumptions. Good decisions come from learning what actually works. #BespokeBrands #BrandingTips #AdventCalendar

22. Brand Leadership & Delivery Great brands don’t just talk about what they do, they show up and deliver. Like Santa, your brand should be dependable, consistent, and known for following through. Trust is built when what you promise and what you provide match every time.

21. Coherent Identity Every bulb matters. If one part of your brand is off, the whole thing looks dimmer. #BespokeBrands #BrandingTips #AdventCalendar

20. Brand Personality & Boldness Never be afraid to show your personality. The right brand has confidence to be a bit… extra. #BespokeBrands #BrandingTips #AdventCalendar