Laurie Eisler retweetledi

The White House posted a video on social media that shows Team USA hockey player Brady Tkachuk saying: “They booed our national anthem, so I had to come out and teach those maple-syrup-eating-f**ks a lesson.”
The only thing—the video wasn’t real, it was AI generated.
Count on people who have never been in the arena to display pathetic behavior that completely misunderstands excellence and competition.
Tkachuk immediately distanced himself from the video: “It’s clearly fake. It’s not a thought that would ever happen in my head. I would never say that. It’s not who I am,” he explained.
I can’t make assumptions about why the White House did this. I can only say it’s typical trolling behavior of insecure punks who are on the sidelines and long for greatness but have never come close.
Actual competition fosters great respect for your rivals. Sure, when the clock is ticking you want to destroy them. But you also appreciate how hard they’ve worked and how much they’ve poured into the pursuit. You can’t not. This is why it’s always immature people who have never even been close to the arena who get it totally wrong.
Pseudo, punk-ass competition is about disrespecting your opponents. The real thing is the opposite.
It’s not just sport either. Anyone who has tried to be great at anything knows this.
Only unserious people who are clueless about true excellence would post an AI-generated video of an American star badmouthing his opponent in such a distasteful way.
To those who tell me “stay in your lane”—at least now I’m squarely in it; I literally wrote the book on excellence.
To those who say “this post will cost you book sales”—two of my core values are truth and integrity. A part of how I define excellence is values. Here I am.
To those of you who say “why are you being so political?”—I’d write the same exact post if the other party did this unbelievably stupid shit too.

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