Lee Price

New year, new brand! I'm excited to share that Lee Price Ideas is now Viewfinder Partners. The future of work is fueled by big ideas. Let's explore yours.

@StephanieNOlson @voxer so much better. easy to pause, play at 2x speed, send short and long depending on the message, replay later, etc etc

@leevprice @voxer Better than voice memos via text?

A stranger sent me the kindest voice message on LinkedIn last week and I’m still thinking about it. It was a lovely message on its own, but it felt more impactful via audio than text. I feel like I need to use audio messages more often. Where to start?!

@StephanieNOlson @voxer It has taken me some convincing to get new people on it (people don't get why voice memos would be better) but it's so rich and so much better for busy people than texting

@leevprice @voxer 👀

The most important advice there is "know yourself." Thought leadership strategy is really about understanding what you've learned, where you stand, and your vision for the future.

"Thought leadership" is a phrase that sounds formal and heady. But my advice to people who want to share thought leadership is simple: Know yourself. Say what you mean. Don't overthink it. viewfinderpartners.com/blog/biggest-m…

@mariabestwest Grammarly only sends me one kind of email: “you’re a genius and we love you!” I love them for it.

@SFerika I'm also on LinkedIn (more active there than on Twitter these days!): linkedin.com/in/leevprice/ #ContentChat

@SFerika Thanks, Erika! I write a Friday email newsletter about modern thought leadership. You can sign up at viewfinderpartners.com

A8: My approach to distributing podcasts is the same as for any other content format: Share the IDEAS, not the fact that you published something. Instead of "we have a new podcast episode," tell people what's inside. Bring out the juicy stuff! #ContentChat

@MichelleNgome @SFerika Love the idea of a starter pack! Especially if you have a lot of episodes to scroll through. #ContentChat

@Kathrynclang @SquadCastFM @descript Except for mics. I can't handle listening to a show that was recorded on a laptop microphone. I can't do it! 😅 #ContentChat

@leevprice @SquadCastFM @descript A7: The surge of "have to do it ourselves production" has also made viewers/listeners more forgiving. So don't think it has to be "studio perfect" to be used. #ContentChat

A7: Podcast technology has come a long way, thanks in part to the huge surge in remote work and remote recording. I use @squadcastFM for remote recordings and @descript for editing. #ContentChat

A6: An example of a podcast that has grown into more content: @comecircleround, a kids' storytelling podcast my kids love. They just released a series of books (and book events). Not B2B, but there's a lesson there! #ContentChat

A6: I am fascinated by the podcasts that become their own brands with events, books, etc. If you have a great concept that people latch onto, it could go far beyond a podcast feed. #ContentChat

A6: So much interesting content stays trapped in podcast episodes. Find ways to bring it out! Create short clips for social media. Turn episodes into written content on your website. Merge your podcasts with your live events. Keep reimagining your audio content. #ContentChat

@SFerika @Sweepsify_ Ha. It is REALLY hard to have more than 2 voices on a show. Some people make it happen beautifully, but it's a feat. #ContentChat

@SFerika True. Seems like such a waste to invest in developing the concept, making a few eps, starting to get subscribers, and then abandoning the feed. #ContentChat

A5: The other big mistake in podcasting is ignoring audio quality. If someone is listening to you in Airpods or on their car speaker, they have ZERO tolerance for tinny or crackly audio! Invest in basic microphones 🎤 for everyone whose voice is on the show. #ContentChat

A5: Copying other shows. If your industry already has several 30-minute interview shows with industry leaders, try something new! Bring your brand’s unique perspective and your people’s personalities to your show. #ContentChat

@DIFTK @HarvardBiz *already, not always :)

A4: I always shared some of the B2B shows I'm watching, but a couple of my other faves: @diftk (parenting + freelancing) and Women at Work (conversations with very smart women) from @HarvardBiz #ContentChat