Lisa Raehsler

AI has surfaced a PPC skills gap. Junior strategists manage accounts before they understand business strategy. John Williams @startwithaideaand and I talk about what the industry needs to fix it on AI Ads and Beyond. Full vid: youtu.be/ZYUpfzx9ChE?si…

PPC Platform AI doesn't know what $3,000 a month means to a small business. It'll recommend budget increases without blinking. That's not strategy. Jeremy Yang explains why skepticism matters. Watch full episode: bit.ly/4n7qVJr #ppc #googleads

For the nerdy mom or grad in your life 🎓📚 The print edition of AI Everywhere, Volume 1 is now on Amazon. I’m proud to be a co-author with my chapter on AI in advertising and marketing. bit.ly/4elH8s6

AI raises the floor for small businesses. Not the ceiling. More data = better AI performance. Bigger advertisers have an advantage. So where do small businesses win? The offer, tracking, and human judgment. Watch the full episode with Jeremy Yang: bit.ly/4ugoQgN

"When an AI chatbot recommends a different brand, nearly half of active users say they'll try it." Now, will *advertising* in the AI Chatbots will be seen as a recommendation? 🤔 (Source: EMARKETER, Chart of the Day)

Remarketing isn’t what you think it is anymore. Google changed how audience lists work and most advertisers didn’t notice. Most “remarketing” campaigns are now AI-driven prospecting… Here’s what actually changed 👇 bit.ly/4sF8ddt

👉Find the full article here on Search Engine Journal: searchenginejournal.com/building-an-in…

Your PPC team structure decides who is accountable for decisions, not just execution. AI can help run campaigns, but someone has to question it. In my @sejournal article I break down in-house vs hybrid teams + what drives accountability in your setup.

Coming in at #18, I was named one of the Top 50 Most Influential PPC Experts globally. Grateful to be recognized alongside leaders pushing for quality and ethical advertising. Full list: ppcsurvey.com/top-50-most-in… PPC industry report: ppcsurvey.com/the-state-of-p…

Most advertisers use AI recommendations AS IS. 😯Why would a machine understand your business better than you? Use AI suggestions for ideas, not final ads. Review + refine. Full conversation w Lorraine Ball on her pod: bit.ly/4aFxrCN

Excited to be a contributing author in AI Everywhere: How Women Are Changing The World With Artificial Intelligence. ebook launches Mar 8 and is already a #1 Hot New Release in Social Aspects of the Internet on Amazon. Preorder just $0.99 right now. 👉 mybook.to/aieverywhere1

The 10 Best PPC Ad Networks 🔥 I break down Google, Microsoft, Meta, LinkedIn, Amazon, TikTok & more. Includes how their machine learning impacts performance. Check it here 👉 bit.ly/3ZUfoT5 @sejournal

From search terms to sponsored answers. AI ads are officially here. 🎉 They may have a trust issue. Paid search scaled because Google built a relevance + Quality Score system around user intent. Will conversational AI do the same? Full breakdown here 👇 bit.ly/4aWbrCr

@rustybrick @beyondthepaid @gregfinn Thanks!

@beyondthepaid @lisarocksSEM I added @gregfinn summing up the changes here to that article, he talks about it at about 3:30 into this video youtu.be/cBbgBgj3gLg?si…

I read the SEJ post and Ginny's comment and still don't understand this. #ppcchat

AI in ads automation creates “same same” marketing. Same visuals. Same hooks. 🤨🤨 AI can create ads fast, but speed doesn’t create differentiation. Listen to the full convo I had with Lorraine Ball on her podcast, More Than a Few Words: bit.ly/4aFxrCN

@beyondthepaid @rustybrick I think its saying now they take the monthly budget and divide it by 30.4 if the ads run 30 days or if they runs 20 days due to ad scheduling. So if the ads run 20 days, you might be short on the monthly budget. With the new math, they would try to make it up in the 20 days. ?

@rustybrick Whoops sorry Barry!

AI does't think in channels. It thinks in signals. Most PPC budgets are split by platform, even though AI optimizes around buyer intent. My latest article on @sejournal explains a signal-based budget model built around intent, discovery, and trust. bit.ly/4qsamIf

When automation becomes the strategy, advertisers lose control before they lose performance. I break down where the real costs of scaling PPC with AI show up.

AI search is reshaping paid visibility. ChatGPT, Google, and Copilot are all testing ads inside conversational answers. Strong ad signals win. Messy feeds lose. Intent gets rewritten. Here’s what advertisers need to prepare now ↓ bit.ly/3MDI1Ao