Lisa Raehsler

@BlastoffAds @heroconf @AnthonyHigman I feel like sign language will be tempting! 😂 What do you think is the worst way they betray advertisers? Aug bid update is one for me.

@lisarocksSEM @heroconf Lisa, I hope they gave you at least a half-day slot! Have you considered recruiting @AnthonyHigman to provide a sign language “vibe interpretation” during your talk? 😆

Nothing looks wrong. 👀 That's the problem. PPC ad campaigns hit every benchmark. Conversions still cost more. I'm speaking on this at @heroconf San Diego this Sept: "When Ad Platforms Betray You." My 6th time there, across two ownerships. Discount: bit.ly/4576u7b

AI is not making B2B PPC easier for everyone. Big spend, big data accounts win with it. Smaller accounts get the same "just use this tool" advice and see nothing close. Sophie Logan and I get into why on my podcast Ai Ads & Beyond. Full Ep: bit.ly/4xLgDU4 #ppc #aiads

A "Poor" ad score doesn't matter when conversions are coming in. On AI Ads and Beyond with Lisa Raehsler, Sophie Logan shows why chasing optimization scores tank real performance. Score goes up. Results go down. Watch: bit.ly/4uOf8Sr

B2B lead gen runs on different rules. Sales cycles hit 183 days. Conversion data is scarce. Sophie Logan rates auto-applied recommendations a Zero. Hear what she's doing to get results my latest podcast episode Ai Ads & Beyond. Full Vid: bit.ly/4uOf8Sr

Meta's Ads AI-generated backgrounds have potential. But sandals on a snowy background? That's a real client's ad in the wild. On Ai Ads & Beyond my guest @AkvileDeFazio breaks down what to test and what to skip. Watch the full episode. bit.ly/4enyEPF #paidmedia #aiads

Meta turns on AI features automatically and can turn them back on after you disable them. @AkvileDeFazio shares what she trusts, what she doesn't, and the one account setting most advertisers miss. youtu.be/mI-8DnmAm7k #paidmedia #metaads

Your Google Ads budget may be funding the wrong campaigns. Google’s AI often prioritizes the easiest conversions, not the most valuable or incremental ones. In my new Search Engine Journal article, I break it down. Read here: bit.ly/4nCy70i #PPC #GoogleAds

AI has surfaced a PPC skills gap. Junior strategists manage accounts before they understand business strategy. John Williams @startwithaideaand and I talk about what the industry needs to fix it on AI Ads and Beyond. Full vid: youtu.be/ZYUpfzx9ChE?si…

PPC Platform AI doesn't know what $3,000 a month means to a small business. It'll recommend budget increases without blinking. That's not strategy. Jeremy Yang explains why skepticism matters. Watch full episode: bit.ly/4n7qVJr #ppc #googleads

For the nerdy mom or grad in your life 🎓📚 The print edition of AI Everywhere, Volume 1 is now on Amazon. I’m proud to be a co-author with my chapter on AI in advertising and marketing. bit.ly/4elH8s6

AI raises the floor for small businesses. Not the ceiling. More data = better AI performance. Bigger advertisers have an advantage. So where do small businesses win? The offer, tracking, and human judgment. Watch the full episode with Jeremy Yang: bit.ly/4ugoQgN

"When an AI chatbot recommends a different brand, nearly half of active users say they'll try it." Now, will *advertising* in the AI Chatbots will be seen as a recommendation? 🤔 (Source: EMARKETER, Chart of the Day)

Remarketing isn’t what you think it is anymore. Google changed how audience lists work and most advertisers didn’t notice. Most “remarketing” campaigns are now AI-driven prospecting… Here’s what actually changed 👇 bit.ly/4sF8ddt

👉Find the full article here on Search Engine Journal: searchenginejournal.com/building-an-in…

Your PPC team structure decides who is accountable for decisions, not just execution. AI can help run campaigns, but someone has to question it. In my @sejournal article I break down in-house vs hybrid teams + what drives accountability in your setup.

Coming in at #18, I was named one of the Top 50 Most Influential PPC Experts globally. Grateful to be recognized alongside leaders pushing for quality and ethical advertising. Full list: ppcsurvey.com/top-50-most-in… PPC industry report: ppcsurvey.com/the-state-of-p…

Most advertisers use AI recommendations AS IS. 😯Why would a machine understand your business better than you? Use AI suggestions for ideas, not final ads. Review + refine. Full conversation w Lorraine Ball on her pod: bit.ly/4aFxrCN

Excited to be a contributing author in AI Everywhere: How Women Are Changing The World With Artificial Intelligence. ebook launches Mar 8 and is already a #1 Hot New Release in Social Aspects of the Internet on Amazon. Preorder just $0.99 right now. 👉 mybook.to/aieverywhere1

The 10 Best PPC Ad Networks 🔥 I break down Google, Microsoft, Meta, LinkedIn, Amazon, TikTok & more. Includes how their machine learning impacts performance. Check it here 👉 bit.ly/3ZUfoT5 @sejournal