MYGOLFSPY

Golf media has always had a complicated relationship with Tiger Woods. And if we’re being honest…he hasn’t been covered like anyone else. Not because he didn’t deserve the spotlight…he did. But because he became too important to the entire ecosystem. When one player drives attention, ratings, and revenue for 20+ years, the incentives change. Media benefits from access. Players benefit from protection. And somewhere in the middle, coverage shifts. Not always intentionally. Not always coordinated. But it does happen. Certain questions don’t get asked. Certain topics get edited. Certain lines don’t get crossed. Because the upside of staying in the circle is higher than the upside of pushing back. That’s not unique to golf. It’s what happens anytime one figure becomes bigger than the system around them. But let’s not pretend it hasn’t existed here. It has. And when access matters more than honesty…it’s not journalism anymore…it’s just PR.

No injuries were involved in the crash, per Martin County Fire Rescue.

🚨 BREAKING NEWS: Tiger Woods Involved in Rollover Crash in Jupiter, FL - Accident reported just after 2 PM - No details on condition/cause released - Sheriff scheduled to meet with press @ 5 PM We'll keep you updated.

Be honest… Would you give up 10 yards to hit 20% more fairways? These are the top 10 most accurate drivers for 2026.👇 mygolfspy.com/buyers-guide/t…

@joenovo1 Yes I absolutely do.

@MyGolfSpy Do you think playing actual real golf courses will fade too? You can play many of the worlds best courses indoors in a relaxing atmosphere with beers and food and you don't need to spend 5 hours and travel??

🔮 Prediction: The launch monitor as a product is dead in 10 years. You won’t buy one. You’ll already have one. • Phone • Watch • Range • Club • Ball (eventually) Cameras + AI replace the box. $5K–$25K units become the DSLR of golf. AI will replace raw data with answers. Right now: “Ball speed: 152. Spin: 2800. Launch: 13°” Future: “You’re losing 11 yards because your face is 2° open relative to path, here is how you fix it.” Agree or not?

Net effect? Short-term loss. Long-term…probably a net positive for the industry. Agree or disagree?

Consumers upgrade. Again.

Every brand launches a new “optimized for rollback” ball. New cycle. New marketing. New sales.

💰The REAL cost of the golf ball rollback. And why everyone might be getting it wrong….more

And what happens next?

The constraint changes. The knowledge doesn’t.

That R&D isn’t technically gone. It’s reused: • Aerodynamics • Materials • Spin control • Manufacturing

Now here’s what some people might be missing 👇

Sounds massive, right?

And yes…lots of that gets wiped out. Stranded R&D + inventory + tooling: ~$100M–$300M industry-wide (estimate)

Yes. OEMs have spent hundreds of millions over decades chasing distance.

@MyGolfSpy We won’t have phones in 10 years

@hutch_golf It’s coming.

@MyGolfSpy Agree there will be phone app LMs. But they will be terrible. It’s not an “AI” problem. It’s a hardware measurement problem. The camera will need to advance significantly.