Kunal Gandhi@kunalvg
If you are a crypto content creator, this is what you should actually be focused on.
> Learn the fundamentals of marketing. Not crypto marketing. Marketing. Brand, positioning, audience psychology.
> Learn how to build distribution. Organic growth, community building, and content flywheels. These are skills. Treat them like that.
> Learn GTM. If a project comes to you, can you help them go to market? That is a completely different and far more valuable skill than just creating content.
> Develop a point of view. Not just commentary on price action or narratives. An actual perspective on where things are going.
> Create with AI, not just from AI. Use it to sharpen your content. Your voice and angle are still your edge.
> Stop chasing narratives and newer projects. Every hop dilutes your positioning.
> Do not make bounties your whole personality. It signals you are for hire, not for keeps.
> Expand beyond crypto Twitter. Instagram, TikTok, YouTube. Learn how attention works outside the echo chamber.
> Avoid unnecessary controversies. It feels like engagement. It is reputation debt.
> Stop doing only vanity content. Follower counts, follow flexes, portfolio screenshots. None of that shows what you can actually do. Show your thinking. Show your work.
> Learn to write. Clearly, sharply, with conviction. It is the most underrated skill in this space, even with the advances of AI.
> Study creators outside crypto who have built real audiences. There is more to learn from them than from within the space.
The best crypto creators of this year will not just be content people. They will be full-stack marketers who happen to be in crypto.