MarTech

Most teams are already using #AI. What's less clear is how much they actually trust it in real workflows. How much do you trust AI-generated outputs in your #marketing workflows?

AI is driving real ROI. Just… not for marketers. Fraud networks are using it to scale persuasion, lower costs, and boost conversions. This week’s martech updates break it down 👇 martech.org/the-latest-ai-…

@JoachimSchulz Thanks for sharing 🙌

"The real edge = predictive insights"

Your best-performing campaigns might be hurting your growth. Chasing higher ROAS = less reach, less pipeline, less scale. Here's why "better" isn't always best 👇 martech.org/your-most-effi…

If identity resolution is on your roadmap this year, this is worth bookmarking ⬇️ martech.org/the-5-trends-r…

Identity resolution is now a prerequisite for: – Personalization – Measurement – AI-driven marketing When evaluating platforms, focus on 👇 clean rooms + ML + real-time + multi-ID support

Identity resolution is now a core marketing problem, not a backend detail. With over half of mobile impressions lacking identifiers, broken identity = – poor personalization – wasted ad spend – unreliable measurement Here are 5 shifts shaping how to fix it in 2026 🧵

Want customers to act now? SMS is where it happens. Diana Williams (@Mailchimp) breaks down how brands use it for: • Exclusivity • Scarcity • Perfect timing The real edge = predictive insights.

Consumers will share data for better AI recommendations. But there are hard limits 👇 – 70% reject personalized pricing – 45% worry about data usage – Trust drops fast without #transparency #AI isn't a free pass to collect more data, it's a trust test: martech.org/why-ai-persona…

Marketing used to be about finding people. Now it' s about fighting for their attention. @rpinkerton (@Oracle) explains what comes next 👇