MarTech Series

The goal is simple. When a customer scans a code, the experience should recognize product context and offer useful next steps. That may include registration, care guidance, repair support, resale options, or recycling instructions. ow.ly/2JmA50Z5zwe #MarTech

At the lowest level, data is retrospective. Teams learn once events have already played out and act in batches. At the next level, it becomes responsive, where clear events can trigger interventions within a window that still matters. ow.ly/JB1750Z5zcT #MarTech

As more industries face similar constraints, the strategies developed in regulated environments are becoming the blueprint for modern marketing: prioritize data quality, respect privacy boundaries, and focus relentlessly on precision over scale. ow.ly/2H4i50Z5zaP #MarTech

Theresa Pham, Head of Product at Wayvia chats about the changing scope of ecommerce buying journeys in today’s AI driven ecosystem in this MarTechSeries interview: ow.ly/NeBN50Z5zax #MarTech #MarketingTechnology #MarketingTech #AdTech #ContentMarketing

Today’s digital consumer doesn’t want to interact with brands in public anymore. Social media fatigue, privacy fears, an influx of targeted ads, and rising awareness of online tracking have significantly changed user behavior. ow.ly/pKXh50Z5z6t

For a long time, search has been about matching queries to content. What we’re seeing now is a system that tries to model people and their intent. If you approach GEO like SEO, you’ll get answers that look precise but miss the point. ow.ly/GRbR50Z5z4I #MarTech

Everyone is focused on whether to buy ChatGPT ad inventory. The smarter question is whether your stack is ready to receive what it sends. ow.ly/a5OA50Z5z2w #MarTech #MarketingTechnology #MarketingTech #AdTech #ContentMarketing

HilltopAds Rolls Out Automated Smart CPM ow.ly/Eueq50Z5BuX #MarTech #MarketingTechnology #MarketingTech #AdTech #ContentMarketing

InterMedia Advertising® Appoints Derek Shipp as Vice President, Media Planning & Brand Integration ow.ly/Lmvy50Z5BtC #MarTech #MarketingTechnology #MarketingTech #AdTech #ContentMarketing

Data Integration Breakthrough Solves ‘Offline Blind Spot’ for High-Value Capital Industries ow.ly/27TS50Z5Br0 #MarTech #MarketingTechnology #MarketingTech #AdTech #ContentMarketing

Comscore Announces Appointment of Matt McLaughlin as Chief Executive Officer ow.ly/9OO550Z5AGs #MarTech #MarketingTechnology #MarketingTech #AdTech #ContentMarketing

FutureFit AI and BHEF Partner to Advance Regional Talent Marketplace Implementation Tools ow.ly/37W850Z5ACX #MarTech #MarketingTechnology #MarketingTech #AdTech #ContentMarketing

Quant Announces AI Agent Ava for AI-First Customer Experience with IBM ow.ly/aTLI50Z5AAG #MarTech #MarketingTechnology #MarketingTech #AdTech #ContentMarketing

VistaCreate Launches AI Writer, Bringing AI-Powered Copy Assistance Directly Into the Design Workflow ow.ly/n12W50Z5Axi #MarTech #MarketingTechnology #MarketingTech #AdTech #ContentMarketing

WSI Helps SMBs Close the Technical Gaps That Are Limiting Visibility in AI Search ow.ly/SBpr50Z5Asp #MarTech #MarketingTechnology #MarketingTech #AdTech #ContentMarketing

Pervaziv AI Strengthens Enterprise AI Control Layer with Cortex 4.3 and More Dependable Agentic Engineering Workflows ow.ly/V7fr50Z5ApV #MarTech #MarketingTechnology #MarketingTech #AdTech #ContentMarketing

Foundry512 Earns The Strategist 2026 Recognition for Advertising ow.ly/2gaf50Z5Ao1 #MarTech #MarketingTechnology #MarketingTech #AdTech #ContentMarketing

Hystax Releases OptScale AI to Help Enterprises Cut AI Costs and Govern AI Agents ow.ly/sHUg50Z5AmM #MarTech #MarketingTechnology #MarketingTech #AdTech #ContentMarketing

Qlik and Starburst Turn Fragmented Enterprise Data into Governed, AI-Ready Intelligence Qlik and Starburst Turn Fragmented Enterprise Data into Governed, AI-Ready Intelligence ow.ly/s4Xh50Z5Aar #MarTech #MarketingTechnology #MarketingTech #AdTech #ContentMarketing