Mojca Žove

@tnorthcutt Love the colors and texture!

New sculpture, experimenting with some texture.

If your goal is ORGANIC reach and growth (0 ad spend), stop relying on generic tips or promotional pushes. Instead, focus on relatable, visually appealing content that people WANT to pass along because they WANT to belong. Where does most of your content fall on this spectrum?

1️⃣ Overt sales pitch — lowest chance 2️⃣ Heavy branding — feels promotional 3️⃣ Generic tips — useful, but not unique 4️⃣ Visually appealing, relevant content — easy to share 5️⃣ Highly relatable or useful post — top tier

My retail business, Your Soul Time, has grown to 2M+ in total revenue mostly organically through shareable content. I've dedicated years of my marketing life to helping brands grow through good organic content and what I've learned is 👇

If “relatability + simplicity” could fuel viral growth before the Repost button, imagine what it can do for you now. 🔥

👉 Focus on clarity --> If people “get it” and relate to it in 1 second, they’ll share it. 👉 Don’t just push content YOU want to post --> Create the content your audience wants to show others.

In 2019—long before Instagram’s Repost button—Seth Phillips grew from 0 to 1.4M followers in two months and hit 4M by early 2020.  All from holding cardboard signs with messages like “Stop replying all to company-wide emails.” A 🧵 on how to create content that gets REPOSTS

It means the foundation matters even more. AI won’t make you disciplined. BUT! Discipline will make AI powerful.

Now AI can draft scripts, edit videos, and generate ideas in seconds. Does that make discipline less important? No.

In 2018 I launched my first online course on Facebook Ads. It made $10,000 in less than 24 hours.

First (outside) bike ride after quite a few years of not riding.

@chrislema Would you say because AI does coding, you can focus on the stuff that actually matters and the result is therefore better?

More than 20 years ago I remember building a simple SaaS and I had to build it 4 times before I got it right. Today I can use AI to do tons of work on this new web app, but seriously I'm on my 4th version again. The issue isn't code. It's the learning & better thinking.

What people think owning a physical + online shop looks like 👉 What it actually looks like 😂 (In the other picture I'm LITERALLY lending a hand for a new gemstone ring drop.)

Wild that after all these years, fixing Facebook Ads in Business Manager is still just: "Did you try turning it off and on again?" (Toggling one button was really the solution to an error I've been struggling to resolve for 2 weeks.)

@CadenCodes Curious - what are you doing for content marketing?

Technically Day 3 of the challenge to 1000 downloads, needed a day to start to see the stats. Only 986 to go 😅 but I finally got some content marketing out there today so lets see if we can see some boosts from that. #RoadTo1000