Kim Yo Jun

Underdog Sports received a cease and desist letter regarding a promotion that makes fun of Shai Gilgeous-Alexander’s efforts to draw fouls, per @TheAthletic “In a letter dated May 22, 2026 obtained by The Athletic, Eric Fishman of law firm ArentFox Schiff LLP, representing Gilgeous-Alexander, asked Underdog to: “permanently cease and desist from any and all use of Mr. Gilgeous-Alexander’s NIL in any and all media, including but not limited to your website (including the Unethical Hoops Website), apps, social media accounts, digital marketing and advertisements, promotional emails, push notifications, affiliate or influencer placements, and any physical goods including but not limited to the board game advertised on the Unethical Hoops Website.” (nytimes.com/athletic/73138…)

NEWS: Sports prediction market company Underdog received a cease-and-desist about its game that makes fun of Shai Gilgeous-Alexander drawing fouls. Gilgeous-Alexander’s legal representation asks that all board games be destroyed and that Underdog not use Gilgeous-Alexander’s name, image or likeness without his permission. nytimes.com/athletic/73138…