Hybrid

How can universities effectively market themselves to parents? On Friday 17th January at 12pm GMT, Hybrid will be hosting a live webinar and Q&A: 'Engaging parents in your marketing: The information parents are looking for right now & how universities can increase engagement'. Hybrid's Director of Strategy, Marcella Collins, will be joined by guest panellists to discuss: 1) How have parents' concerns evolved and what information do parents value? 2) How has the influence of parents changed, and just how influential are they in the decision-making process? 3) What can universities do to increase parent engagement? If you work in higher education marketing, this is a discussion you won't want to miss -- Register now: us06web.zoom.us/webinar/regist…

Happy New Year from the Hybrid team! As we look back on 2024, we extend our thanks to the incredible partners and staff who made this year such a success. It's been another year of huge growth and innovation, with great relationships built along the way. Wishing everyone a very happy, healthy and successful new year! Here's to 2025!

Awards season is definitely in full swing! We're very proud to announce that Hybrid has been nominated for a Transform Award for 'Best Visual Identity in the Education Sector'. The Transform Awards are Europe’s only dedicated celebration of rebranding, repositioning and brand development work which recognises excellence in creativity and strategy. Huge props to our in-house Creative team for the recognition and all their hard work. The Awards Ceremony is taking place in March 2025 - so watch this space!

Last week the Bristol office took part in Save The Children UK's National Christmas Jumper Day. The team donned their best Christmassy knits to support children across the UK and beyond. So far the office has raised over £200 for this great cause. Thank you to everyone who took part and for all the donations - If you'd still like to donate head to Save the Children UK now!

Last month, we started working with 51 to Carbon Zero to measure our company's carbon footprint. As we head into 2025, this partnership will play a really important role in helping us to understand and reduce our impact on the environment and support our ESG agenda. We will develop a carbon reduction plan, ongoing emissions measuring and an effective reporting framework. We're excited to see the extent of the impact we can make as a company in 2025!

What Does Trump's presidential win mean for universities? Accurately predicting how Trump’s second term will unfold is a complex task, but by reflecting on the impacts of his first term, his proposed policies and wider international relations - we've made some suggestions for how universities globally can prepare and pre-empt the second Trump administration. Read our recent blog for the full story: hybrid.co/trumps-2024-pr…

Happy Thanksgiving from Hybrid! We're incredibly grateful for the opportunities, challenges, and progress that have defined our year so far - and for being a part of an industry that inspires us daily. On behalf of everyone here at Hybrid -- Happy Thanksgiving to all our partners, clients and staff. We hope you have a wonderful holiday season!

We're very proud to announce that Hybrid has won the Santander Growing Business of the Year award! It's an honour to be recognised for this award, which celebrates the strength, vision and resilience of growing businesses across the UK. A huge shout-out to @LDCPE for their continued support throughout Hybrid's growth journey. And a big thank you to the @GrowingBizUK for hosting a wonderful evening!

Your agency partner is the most important external relationship there is. In an increasingly competitive market with rising CPCs - your agency should be your secret weapon, not a sticking point. But what do you do when you've outgrown your agency? Join Hybrid and our brilliant partner UC Davis Continuing and Professional Education at UPCEA MEMS 2024, where we'll be tackling this topic head-on. From the tell-tell signs of an unhealthy agency relationship to how to build out an effective RFP process, this is a unique opportunity to understand both perspectives of the client-agency relationship. And better yet - you'll walk away from this session with actionable templates, worksheets and tools to make your journey as painless as possible. This is one you won't want to miss. Join us at UPCEA MEMS 2024 in Philadelphia on December 5th.

Congratulations to @more_hybrid the winners of the Santander Growing Business of the Year: Turnover £25-50m at the 27th annual Growing Business Awards! 🏆 Explore all this year’s incredible winners and finalists: growingbusinessawards.co.uk/growingbusines… #GrowingBusinessAwards #entrepreneurs

Our Director of APAC Emma Talbot recently had the pleasure of presenting at @AIEC Melbourne -- The topic? 'Managing multi-country portfolios and staying human'. The session emphasized that connecting with students on a human level, even in a digital world, is what drives authentic engagement. But as global education marketers know, it's a tough strategy to get right! Thank you to everyone who attended and contributed to the insightful conversations that made this event so impactful.

Using AI can (sometimes) create more work than it can automate. If not prompted correctly, you can end up spending more time rewriting its work than it would take to write it yourself. Read how universities are using AI to their advantage: hybrid.co/2024/07/18/how… #highered

It’s no secret that private colleges are having a tough time recently. We take a look into how this is playing out within the Midwestern states, where private HEIs must be strategically adept to compete with their public counterparts - hybrid.co/2024/05/30/the… #highered

First-gen students have unique barriers to entry when journeying through the student funnel from awareness to enrollment. For university marketers, this means a different approach is needed when targeting and recruiting -- hybrid.co/2024/05/28/mar… #HigherEd

94% of marketers intend to maintain or increase Connected TV advertising spend in 2024. And it's easy to see why. Read how to implement CTV into your university’s marketing strategy: hybrid.co/2024/05/22/har… #HigherEd

33% of hiring managers are less likely to hire Ivy League graduates than 5 years ago, a recent Forbes survey found. For university marketers at state and ascending private universities, this shift offers an opportunity to strengthen their university brands – Not only with prospective students but among employers as well. Read our take on how HEIs can take advantage of shifts in hiring demands: hybrid.co/2024/05/21/ali…

Over half of Gen Z say they’re more likely to pay attention to an ad that uses AR. So the demand is there, and now the technology is there too. With new innovations like Snapchat's 'Try On' feature, AR technologies offer opportunities to meet the content expectations of Gen Z and Alpha. Read our take on how marketers can go beyond and include AR in their higher ed marketing strategy - hybrid.co/2024/05/16/imp…

What is the favored communication channel for Gen Z and Gen Alpha student audiences? The truth is, when it comes to customer experience – there’s a right channel for each stage of the student funnel. Read our insights now -- hybrid.co/2024/05/15/cus…

The lowering perceptions of the value of college coupled with financial troubles are causing some private colleges to shut their doors. But in the face of a crisis comes opportunity. Read how private colleges can carve out their stake in the market – hybrid.co/2024/05/07/how…