Muck Rack

How does AI decide what to cite? Does media coverage really influence what it says? Short answer: Yes. And it’s a game-changer for PR and comms teams. We analyzed millions of citations from ChatGPT, Gemini and other tools in our new report, “What Is AI Reading?” The findings reveal that earned media is one of the most powerful levers shaping how brands are represented in generative search. It’s clear that communicators need new tools and strategies to stay visible in this next chapter of search. And it’s only the beginning. 👀 That’s why we’re building Generative Pulse by Muck Rack, a new integration that helps PR teams uncover the sources AI trusts, earn their citations and stay in the conversation. Download the report and get a sneak peek at what’s coming next in GEO: bit.ly/3IAa7e3

AI is changing PR, and we're changing how we use AI? What is the state of #AI in #PR? Can't wait to talk w/ @muckrack's @lindazebian about its State of AI in PR Report on #LetsTalkPRandMore. Listen live Mon March 23 on WRHU-FM; download podcast (info in pix) #publicrelations

Muck Rack’s 2026 State of Journalism report is here! 🗞️ Disinformation and lack of funding remain the top concerns, while AI adoption has reached 82% and concern about unchecked AI continues to rise. Download now: bit.ly/3Nq5uGc

We’ve updated our journalists page 📝 See what’s new and make the most of your Muck Rack profile: bit.ly/4sfWXoe

AI answers are becoming the new front page of discovery. 🔍 Today, Muck Rack is launching AI Visibility Badges, a new way for PR and comms teams to easily see which journalists and media outlets are most frequently cited in AI-generated answers. Powered by 15+ million AI response citations from Muck Rack’s Generative Pulse data, AI Visibility Badges are embedded directly into core Muck Rack workflows. That means teams can factor AI visibility into research, media list building and pitching. Learn more about how it works: bit.ly/3MY7rta

📢 Calling all #journalists 📢 Are you looking for work? Check out a few current positions in the industry and head over to our job board for more: bit.ly/3zaW5er 1️⃣ Kearney Hub (Kearney IL, Onsite) - Sports Reporter: bit.ly/46hRx37 2️⃣ The Seattle Times (Seattle WA, Onsite) - Data Visualization Journalist: bit.ly/4c429Gu 3️⃣ Civic News Company (Remote) - Chicago Reporter, Chalkbeat: bit.ly/4qwQnbz 4️⃣ Indiana Capital Chronicle (Indianapolis IN, Onsite) - Reporter, Indiana Capital Chronicle: bit.ly/3ZKEnb9 5️⃣ WTLV WJXX-TV (Jacksonville FL, Onsite) - Multiskilled Journalist: bit.ly/4tcu8dp

Meet Media List Agent, Muck Rack’s first AI agent designed to help PR and comms teams improve pitch performance while protecting your brand’s reputation. Curious how AI agents actually fit into PR workflows? Read more: bit.ly/3ZbN5iz

@rrgladstone Hi Robert, everything should be back up and running but if you’re still experiencing issues please email support@muckrack.com. Thanks!

@muckrack - seems your entire system is down right now - giving errors when attempting to login. And your help links are not functional - so there's no way to get in touch with support. What's going on? Could you please advise your customers! Thanks.

The season has officially begun 👀✨ Fresh strategies, bold moves and just enough intrigue to keep things interesting. Here’s to a strong start to the year and may your stories be the ones everyone’s talking about.

AI use is growing in newsrooms, but journalists are still figuring out what belongs in the workflow and what doesn’t. 🗞️ We spoke with three journalists about how they’re using AI, what excites them and their concerns heading into 2026. 🔗 bit.ly/4qwTeln

Our State of AI in PR 2026 report shows that AI adoption is at its peak, with 76% of PR pros now using generative AI and organizations rapidly formalizing how it’s used. More than half of PR pros say their company has an AI use policy and three out of four now pay for at least one AI tool. But the data also shows nuance, with most PR pros still wanting humans firmly in the loop. This report offers a clear view into how AI is shaping PR workflows today and what teams should be preparing for next. Read the full report: bit.ly/4bAEvkK

@tony_rutt @tony_rutt Hi there, issue should be resolved. Please let us know if you need anything else!

@tony_rutt Hi there, we’re currently experiencing performance issues with SSO across the site, and our team is actively working on the fix. We'll let you know when it's back up and running and appreciate your patience.

@muckrack is your platform down at the moment?

@sandyhubbard Please email academy@muckrack.com and someone from our team will provide you additional assessment attempts!

@muckrack I've gone through it twice and gotten the same score each time, 22. I don't want to take a third time and not pass because this certification is important to me. What are my options?

@MuckRack - I went through all the modules of your new GEO course, passed all chapter quizzes, and did not pass the main test. Your Qs are confusing. Mult choice with many answers is insulting to professionals. Many feedback squares have white fonts on white bkgd. I'm frustrated!

@EmiLimia Thanks for the shoutout Emi! We're happy to hear you enjoyed reading our report 😁

Great report by @muckrack on how AI reads and cites information TLDR for PR & content teams: LLMs prioritize authoritative earned media and narrative consistency, and not just volume or owned content. Super useful for press releases, media targeting, and narrative building 👇

Happy holidays from all of us at Muck Rack ❄️ Wishing our community a joyful season and a bright year ahead!

🔎 Meet the Top AI-Cited Journalists of 2025 🔎 As AI becomes a bigger part of how people discover brands, certain journalists are shaping the way large language models interpret today’s media landscape. Using insights from Generative Pulse by Muck Rack, we identified the journalists most frequently cited in AI outputs along with the beats and stories driving their visibility. This year’s list includes leaders in tech, policy, service journalism, consumer reporting and more, including: • Henry Blodget (@hblodget), Regenerator • George Winslow, TV Tech • Emma Roth (@emroth08) & Jess Weatherbed (@Zombie_Wretch), @Verge • James Willcox (@JamesKWill), @ConsumerReports • Mili Godio (@mgodio12), NBC Select (@NBCNews) • Daniel Bortz (@DanielBortz), @AARP • David Shepardson (@davidshepardson), @Reuters • Quentyn Kennemer (@QuentynLamar), @ConsumerReports • Stefani Sassos (@StefaniSassos), @goodhousemag Explore their recent work and see what topics AI is surfacing most. Read the full list on our blog: bit.ly/4oLRcwa

We’re thrilled to share that Generative Pulse by Muck Rack has been shortlisted for Best AI Platform in the PRWeek Awards! 🎉 Huge thanks to our customers and community for embracing this tool and helping us push the boundaries of AI in PR. Check out the full list here: bit.ly/44mbyEX

As creator content grows, journalism keeps evolving right alongside it. We asked journalists how this shift is showing up in their work, and they shared some insightful takes. See what your peers are saying: bit.ly/4pQnO8J

@SteveRudden Great question! In many cases, accounts can be restored after deletion depending on the type of removal request. If you need help with a specific profile, our support team can take a closer look. Just reach out through the chat on our website and we’ll guide you from there.

@muckrack can accounts be restored after deletion?