National Institute for Social Media

Interested in harnessing the power of #SocialMediaStrategy? Consider our Social Media Strategist certification. Download our FREE Candidate Handbook to learn all about what you need to know to take the SMS Exam and earn your NISM SMS Certification. buff.ly/EzjzMa8

Meta’s video editing app Edits has released a new round of updates, which isn't surprising given the popularity of video on social media. Have you tried it out? buff.ly/kSzTnvW

EMV "should give you a clearer picture of your true performance with a tangible ROI as the bow on the package." If you've been struggling to prove the ROI of your social media efforts, this one is worth a read: buff.ly/Hzk00tq #NISM #EarnedMediaValue

Have you caught this episode of Why I Social yet? Host Christopher Barrows sits down with author Mark S. Babbitt to dig into leadership, the stories behind his books, and why workplace culture still matters more than ever. Listen here: buff.ly/qvoIf3i #Podcast

Our latest blog draws a compelling parallel between how social media evolved from a side task into a full-time discipline and where #AI strategy is headed today. The question is whether organizations will learn from history or repeat it. Read it here: buff.ly/r51Rydr

Congratulations to Danielle Hladky on earning her Social Media Strategist certification! Danielle described the six-week prep course as "an all-encompassing learning experience that challenged and refined my approach to social media strategy and execution." #SMS

"LinkedIn has added another element to its Event Ads, with brands now able to promote off‑platform events." buff.ly/mojtyc7

Don’t let funding get in the way of your certification! We're pleased to offer a quarterly scholarship to qualified candidates and the next application deadline is May 15th. 💌 Put your application in here: bit.ly/3aaXPoM #NISM #ScholarshipOpportunity #SMS

SMH. 🙄 These 4 social media tips everyone swears by… just don’t work. buff.ly/4fMupMO

Have you caught this episode of the Why I Social podcast yet? Host Chris Barrows sits down with Mike Evans to talk about military leadership, the realities of building a startup, and the critical role social media plays for athletes. Check it out: buff.ly/j1lV1TD

Did you know YouTube has the second-largest monthly audience, right behind Facebook? While TikTok dominates short-form video, it’s smart to explore where your audience might be. YouTube Shorts could be the missing puzzle piece! #SocialMediaStrategy #YouTubeShorts

One of our newest Advisory Board members is now SMS certified too! Congratulations to Chantel Hall on earning her Social Media Strategist certification. Well done, Chantel! #NISM #SMSCertified #SocialMediaStrategist

SMS Kate Speer discovered a whole new appreciation for data and analytics while preparing for her certification exam. Sound like something you could use? Our next SMS Certification Prep Cohort kicks off May 11th. Registration closes May 8th. Enroll here: buff.ly/SUW2Q1U

Instagram tests option to swap out text in someone else’s Reels buff.ly/i68vCCw

Our world is becoming increasingly remote, and Project Management has changed to fit this new model of work. A project roadmap is a brilliant way to keep everyone on the same page and sticking to deadlines. Here’s more on project management: buff.ly/3AtjdFi #NISM

When conducting a competitive analysis, it’s often important to gauge where your competitors are placing their efforts in the market. An equally important question is, where are they staying away from? Do they see a potential risk? Are they missing a potential opportunity?

Designed for marketing and social media professionals, this 5-hour course offers a deeper understanding of strategic planning tailored to your needs: bit.ly/3uMlrYF

Congratulations to Ashley Keller on earning her Social Media Strategist certification! Ashley put it best: "It has really helped sharpen my skillset and grow my knowledge while also becoming certified to enhance my career forward." #NISM #SocialMediaStrategist #Congratulations

Spots are filling up for the next Social Media Strategist Certification Cohort Prep Course! 👀 It’s collaborative, supportive, and designed to help you feel confident and prepared going into certification: buff.ly/fTCkZt4 #SMS #Certification #SocialMediaStrategy

Trendjacking: How to get it right (by doing it less) buff.ly/PAZQz1d

Viewers retain 95% of a message delivered through video. So the real question is, are you making the most of it? Alexis Barth's newest blog for NISM covers 10 tips for creating video content that resonates. Read it here: buff.ly/gqQagjb #VideoMarketing #NISM