OptimizeRx

DTC and HCP campaigns are powerful — and even more impactful when connected. Join OptimizeRx's Jennifer Dwyer at Pharma Forward on April 16th as she explores Beyond Channels: Syncing DTC and HCP for Clinical Impact. Don't miss out: #invite" target="_blank" rel="nofollow noopener">thedhcgroup.com/pharmaforward2…

💼 We’re hiring at OptimizeRx! Open roles (Must be US based): -VP of Sales -Associate Director, Agency Strategy & Engagement -Engagement Manager, Commercial Insights & Analytics Interested in advancing life sciences marketing to better serve patients and healthcare providers? Join us. 📌 optimizerx.com/careers

On American Diabetes Alert Day, we’re reminded that timing matters — especially when it comes to early detection and intervention. 🩸 From early risk identification to point-of-care engagement, connecting the right information to the right moment can help drive better outcomes for patients. Better timing. Better outcomes. That’s the difference the right moment can make.

“AI will amplify whatever goal you give it.” — OptimizeRx’s Mike Rousselle Smart takeaway from @Newsweek: optimization can boost efficiency—but also shrink your audience if you’re not careful. AI shouldn’t just refine demand. It should help create it. Read More: newsweek.com/nw-ai/ai-marke…

March is National Colorectal Cancer Awareness Month, a reminder of the importance of early detection, education, and access to care. It’s an opportunity to ensure the right information reaches patients and providers when critical screening and treatment decisions are made. Because awareness and access to the right information can make all the difference.

Calling all pharma marketers 📞 POC marketing should drive conversion. So why do so many strategies miss the prescribing moment? Our latest article in Fierce Pharma breaks down three misconceptions that can limit point-of-care marketing impact and what to do instead. Read More: fiercepharma.com/sponsored/thre…

We’re excited to be attending PHM HealthFront in NYC on April 29-30th. Join us and connect with leaders across health, and marketing to explore how data, AI, and new media experiences are shaping the future of patient and provider engagement. We hope to see you there 🙌

🗽 POC NOW Summit is here. OptimizeRx is proud to be a Platinum Sponsor, and our team is ready to talk about what truly moves the needle in HCP engagement. Find JP, Maria, Jen Dwyer, Mike P, and Michael C onsite to learn why the most effective way to reach clinicians is workflow-native, scalable, and verified, directly in the EHR. Then join us at cocktail hour for a "Go With the Workflow" Old Fashioned! Who's ready to talk point-of-care!

Good reach gets you in the arena. Great reach gets you courtside. Being near isn’t the same as being in. Only OptimizeRx delivers your brand messages to the heart of the clinical workflow—where and when HCPs are making treatment decisions. Join the "in" crowd:optimizerx.com/point-of-care-…

🚀 Pharma USA starts today! Find our team on the show floor, and don’t miss John Flemming’s session: “Patient Demand to Prescriber Action in GLP-1s" at 9:20am tomorrow on the Customer Engagement Track. Learn how predictive analytics can identify eligible patients earlier, power timely outreach, and lead to real prescribing impact. We hope to see you soon!

Building a privacy-certified pharma targeting platform requires more than just data—it requires trust. In a recent case study with Integral Technologies, Karin Chun Hayes and Doug Besch share how OptimizeRx approaches privacy-first innovation while helping life sciences brands reach the right audiences with confidence. 📖 Read the full story: useintegral.com/case-studies/b…

What would you tell your younger self? In honor of International Women’s Day and Women's History Month, we asked women in OptimizeRx leadership to reflect on the lessons, resilience, and skills that shaped their journeys to success. We’re grateful for the women who show up as their fabulous selves every day and make our company stronger because of it!

NYC, we’re coming for you. 🗽 Can pharma finally deliver on the promise of patient-centric marketing? John Schaetzle is joining a panel of industry experts at MM+M Transform for the session: “Can We Now Truly Be Patient-Centric?” They’ll explore how AI and opt-in technologies are unlocking more personalized engagement in pharma—while tackling the critical question of patient privacy. Register: mmmtransform.com #MMM #pharmamarketing #MMMTransform

The point-of-care isn’t just a place—it’s the moment clinical decisions are made. As OptimizeRx marks 20 years delivering resources at the POC, we take a look at how the concept has evolved and why EHR-integrated engagement is still the most direct path to reaching clinicians. Get an inside look at the POC landscape of today and tomorrow: optimizerx.com/blog//elusive-…

We’re packing our bags (and our best engagement strategies) and heading to this years Fierce Pharma Engage as a Diamond Sponsor! Join the conversation and connect with leaders driving the future of pharma marketing. Will we see you there? 👀fiercepharmaengage.com

🚨 Just one week to go. What does it take to truly align HCP + DTC marketing? We’re sharing the playbook. Join John Flemming for “Patient Demand to Prescriber Action in GLP-1s” and learn how predictive analytics can identify eligible patients earlier, trigger just-in-time outreach, and measure real impact beyond clicks. Don’t miss it. Register now: events.reutersevents.com/pharma/pharma-…

There’s a lot of noise around point of care marketing. What’s real? Funny you should ask! Mike Palladino is leading a roundtable,"Point of Care Unfiltered: Myths, Realities, and What Really Works" at 3:55pm on April 9th at DigiPharma Connect. Join us to explore how brands can drive measurable impact inside the EHR. digipharmaconnect.wbresearch.com

Meeting patients earlier in their health journey changes everything. In a recent byline in Health Business News, OptimizeRx CEO Steve Silvestro shares how predictive insights and AI-driven analytics help life sciences teams anticipate patient needs, deliver timely education, and close gaps that delay care. Because when communication happens at the right moment, intervention starts earlier. Read More: dotmed.com/news/story/660…

Just one week until the POC NOW Summit in New York City! We’re proud to be a Platinum Sponsor and can’t wait to connect onsite with JP, Maria, Jen Dwyer, Mike P, and Louis. Stop by to learn why there’s no better way to engage HCPs than with workflow-native, scalable, and verified exposure directly in the EHR. 📍 March 18 | New York City 🔗 Register now: pocmarketing.org

We’re excited to welcome our newest hires to OptimizeRx, Fabian Valdes, Matija Mocan, Ana Kovac and Michael Colarossi. Fresh perspectives. Smart thinking. Big impact ahead. Please join us in welcoming them to the team 👏