Michelle Garrett | B2B PR Consultant/Writer

ICYMI: I wrote a BOOK! 😲 B2B PR That Gets Results is available now - but who is it for? 🤔 ✅ Small marketing teams (as small as a team of one) ✅ Small B2B companies (< 500 employees) ✅ PR/comms pros looking for a refresher or tips ✅ Anyone looking for *practical* PR advice

Today's PR tip: When someone is looking to hire a public relations resource, say a consultant like me or an agency, they might not check whether they've worked with other clients in their industry. Why does that matter? #PRTips

Did you hear me on Morning Edition? Yes, THAT Morning Edition! I’m SO excited to be included in journalist @chloeveltman’s story on @NPR about the uniquely worded billboards that have been popping up in San Francisco. npr.org/2026/03/18/nx-…

I think one of the biggest myths about freelancing is that $1,000 is $1,000. No. It's $1,000, LESS your taxes (set aside 1/3) & your expenses to pay for your own healthcare & any other costs of running your business.

@dieworkwear I stopped following someone in my industry because of the way he repeatedly talked down about his own children on social media. Appalling.

There should be a strong online norm against speaking ill of children online. Does not matter if they're wearing a funny outfit or a MAGA hat or acting "gay." Being a kid can be tough and using them as fodder for jokes or clicks online, esp if you're adult, is loser behavior.

With the spread of deepfakes and misinformation, audiences will rightfully be ever more skeptical when viewing or listening to content. Is that _really_ the CEO of that company? 🤨 More in my latest blog post: michellegarrett.com/2026/02/16/in-…

Of all the ways PR can help your business, positioning you as the go-to expert in your space is among the most significant. When journalists come to you, that's success. I share more on @Notified's podcast Behind the Storyteller: youtu.be/P77st25Pdp0?si…

Most businesses think PR means sending one press release and waiting for the media to call. That’s not PR. PR is relationships, timing, relevance, and persistence. It’s a long game, and the businesses who understand that win.

When you have an online presence that speaks for you, you don't have to sell yourself because it does a lot of that work. If you're showing up in search - GEO/AEO (AI-driven search) now in particular - that's half the battle.

Today's tip has to do with media relations. When you're working with reporters, remember that they're busy - & they're often on deadline. A little common courtesy - & common sense - can go a long way. #PRTips

You can always ask your PR counsel for help with the preparation process. Be sure to work your key messages in when it makes sense. For example, at the end of the interview, if they ask if you have anything to add, that's a golden opportunity for you to work in a key message. 3/3

One is that the media is not out to get you. The second is that a little preparation is always in order. Sometimes reporters share questions in advance of the interview; often, they don't. Regardless, it's a good idea to prepare for Qs you think they're going to ask you.

I'm often asked for advice on how executives and other spokespeople, like subject matter experts, should prepare when they're asked to speak with a journalist. Two things are true when it comes to media interviews: 1/ #PRTips

Dive deep into the world of original research for PR success! Join me & guest Becky Lawlor on the latest episode of PR Explored as we discuss powerful insights to boost your brand. From survey design to media pitching, it's all here! michellegarrett.com/podcasts/how-t… #PRExplored

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I'm SO glad, because I've been able to talk with respected industry experts from across PR, comms, content, social media & more. 40 episodes - & counting! 🙌 All episodes stream live on YouTube and LinkedIn.Catch up here: michellegarrett.com/public-relatio… 2/2 #PRExplored

My livestream show, PR Explored, just turned two! 🥳 For the longest time, I said I'd never do anything like this - even though colleagues suggested it. Finally, my friend and colleague John Forberger gave me a nudge that made me take the leap. 1/2 #PRExplored

Businesses no longer have the luxury of time to determine how they’ll respond if they’re the target of a misinformation campaign. Being ready – reputationally & with a crisis comms plan – is table stakes now as AI accelerates the spread of misinformation. michellegarrett.com/2026/02/16/in-…

Original research CAN boost your PR efforts, when done well and pitched wisely. On 3/4, I'll be talking with my guest Becky Lawlor of Redpoint Insights about this topic. Join us live on LinkedIn or YouTube to ask YOUR questions - or catch the reply anytime. #PRExplored

Yes, my conversation with Fatou Barry of @prgirlmanifesto had a little something for everyone. ☺️

@The_ByrneNotice @prgirlmanifesto Thanks, Bill! I LOVED that conversation!

@PRisUs's #PRExplored podcast (vlog-cast?) continues to crush it with the guests. This week she had on @prgirlmanifesto . AMAZING. #PublicRelations #EarnedMedia thedailybyrne.substack.com/p/content-comm…