PayU India

In travel, every payment happens before the journey even begins. Which means the checkout experience can’t afford delays, friction, or failure. From website bookings to scaling on app, PayU has been part of the @gostopsofficial journey from day one, helping power a smoother payment experience as the business grew. Because when bookings depend entirely on payments, reliability becomes infrastructure. Explore here- payu.in/travel-payment… #PayU #TravelSuite

Scaling a D2C brand takes more than just demand. It takes a checkout experience that keeps up. Through the Shiprocket x PayU partnership, D2C merchants get access to a faster, smoother, and more reliable checkout stack designed to improve conversion and reduce drop-offs. What merchants get: * Dedicated onboarding support * Faster activation timelines * Improved success rates across payments * Multiple payment modes through PayU * Faster checkout flow with Shiprocket Pickrr * Prefilled addresses for quicker purchases * Lower drop-offs and better conversion rates The partnership is already powering ₹100 Cr+ monthly GMV and helping thousands of D2C businesses scale faster. #PayU #Shiprocket #D2C #Ecommerce #DigitalPayments #Fintech

Long before anyone backed our ideas, our mothers did. Before the first customer, first investor, or first big break, there was someone who said “try again” and meant it every single time. To the women who invested their time, belief, patience, and unconditional support into every version of us. Happy Mother’s Day to our very first investors. ❤️ #MothersDay

Every payment integration delay has the same root cause. Not code. Not capability. Uncertainty. Teams don’t know if their integration will work until it’s too late. So timelines slip. Again and again. We fixed that. Introducing PayU Integration Lab 🚀 A live testing environment built for payment integrations. - Construct payloads ⚙️ - Generate hashes 🔐 - Simulate flows 🔁 - Validate responses ✅ - All in one place. In real time. - No back-and-forth. No guesswork. Just a simple flow: Create → Hash → Test And you’re done. Teams are already debugging faster. Testing independently. Going live without delays. Integration shouldn’t slow your business down. Now, it won’t. Check out PayU Integration Bot: lnkd.in/g8AMy5Xh Know More- bit.ly/4vKmecA #PayU #Payments #Fintech #ProductLaunch #DeveloperTools #APIs #PaymentGateway #TechForGrowth

Flipkart. PayU. Axis Bank. Together, we're changing how India pays. ⚡ We're proud to announce the launch of FlashPay, making Flipkart the first major Indian e-commerce platform to offer biometric authentication for card payments. Axis Bank cardholders can now approve payments on Flipkart with just a fingerprint or Face ID. No OTPs. No redirects. No friction. Just one touch, and you're done. This three-way partnership brings together Flipkart's massive commerce scale, PayU's payment infrastructure, and Axis Bank's issuer-side security, delivering a checkout experience that's faster, safer, and built for the future of digital India. Set it up once. Pay effortlessly, forever. 💸 Now live on Flipkart. 🚀 #PayU #FlashPay #Flipkart #AxisBank #WhatsNew #PaymentInnovation #BiometricPayments #Fintech #DigitalPayments #PoweredByPayU #MadeForIndia @Flipkart @AxisBank

Three productive days at Money20/20 Asia, Bangkok, with one clear takeaway: the next phase of payments will be shaped by better infrastructure, deeper interoperability, and stronger cross-border collaboration. At the PayU booth, conversations spanned the full payments ecosystem, from startups and PSPs to merchants, platforms, and global fintech leaders. The focus was clear: building more seamless payment experiences, simplifying cross-border transactions, and solving for scale through stronger integrations. Across the event, discussions on digital assets, stablecoins, agentic commerce, and evolving consumer behaviour pointed to where the ecosystem is headed and what it will take to build for it. For PayU, Money20/20 Asia was an opportunity to engage with the ecosystem shaping what comes next and carry those conversations forward with greater intent. #Money2020 #PayU #Fintech #Payments #CrossBorderPayments #DigitalPayments #FintechInnovation

We are proud to announce our partnership with Meta to bring prepaid mobile recharges directly inside WhatsApp for users across India. Powered by PayU, people can now recharge their own number or that of friends and family, directly within WhatsApp in just a few simple steps. The feature supports prepaid connections on Jio, Airtel, and Vi, with a range of plans to choose from and multiple payment modes including UPI, Debit Card, and Credit Cards. WhatsApp has also introduced a ₹ icon on the home screen, making it simpler for people to discover and access the payments and recharges section within the app. The feature is currently rolling out in phases across Android and iOS and will be available to all users over the coming weeks. Prepaid recharges on WhatsApp. Powered by PayU. Now live. #whatsapp #payu #recharge

Umang Kumar, Co-Founder, CarDekho, shared a grounded view of building fintech within a real operating business. Not just scale stories, but the decisions, trade-offs, and mistakes behind them. What stood out: Capital constraints can be an advantage, forcing clarity on what truly matters Over-analysis slows execution, progress comes from testing and iterating on probabilities Hiring is about finding exceptional people everywhere, not just from expected places How he thinks about building: Stay anchored to the problem, not the solution, and be willing to pivot when needed Choose co-founders with complementary skillsets, not overlapping strengths Build resilience, because outcomes are rarely linear and require constant adaptation Where tech is changing the game: AI is accelerating time to market across categories Capabilities like voice agents have improved significantly in both accuracy and cost The barrier to building has reduced, but the bar for execution has gone up The takeaway: Resilience is what compounds over time, especially when the path is uncertain. #inFINity3 #PayU #Fintech #IndiaFintech

Pranav Obhrai led a candid discussion with Mandeep Julka, Chiratae Ventures, Joseph Sebastian, Blume Ventures, and Joslin Jose, Peer Capital, on what it takes to get a “yes” in today’s market. Not just a strong pitch, but a strong business. The market reality: 1. Investors remain bullish on fintech, but top-of-funnel opportunities have reduced over the last 12 months 2. India continues to have a structural advantage with DPI, distribution, and scale 3. The bar for quality, clarity, and execution has gone up What investors are looking for: 1. Vertical AI applications solving specific, high-value problems 2. Clear cross-sell potential and long-term revenue expansion 3. Strong value-add layers with high retention and healthy CAC to LTV ratios How founders should think: 1. Understand where a fund plays, larger funds typically enter at later stages 2. Build for depth, not just breadth across fintech categories 3. Approach investors for conversations and insight, not just capital Sector signals: 1. Continued interest in insurtech and regtech, especially where compliance and efficiency intersect 2. India’s fintech evolution is ahead in infrastructure, creating unique build opportunities vs global markets The takeaway: Capital is available, but conviction is earned through clarity, focus, and execution. #inFINity3 #PayU #Fintech #IndiaFintech

Nitin Jain, Co-Founder, 1BUY.AI, Priyesh Srivastava, Co-founder & CTO, OnFinance, and Aman Goel, Founder, GreyLabs AI, cut through the noise on AI in fintech. Not where it sounds exciting, but where it actually delivers ROI. The reality check: 1. AI ROI is not just about cost reduction, but about enabling new revenue layers 2. Startups are better positioned, because they build with AI from day one, unlike incumbents shifting legacy mindsets 3. The real leverage comes from creating focused micro-apps, not large, generic AI bets Where founders need clarity: 1. Build vs buy is not a tech decision, but an opportunity cost decision 2. Not every workflow needs AI, especially where the cost of failure is high, like large-value transactions 3. AI should be applied where it improves speed, efficiency, and decisioning without increasing risk What’s becoming clear: 1. AI adoption has to be top-down, driven by leadership, not experimentation at the edges 2. The shift is operational, not experimental 3. Teams will follow only when leaders actively build and use AI-led systems The takeaway: AI is no longer a future bet. The advantage lies in where and how you apply it. #inFINity3 #PayU #Fintech #IndiaFintech

Ritesh Jain, Co-Founder, Flexiloans, reframed how lending is evolving in India. Not just as access to credit, but as a shift in how businesses engage with capital. The gap is changing: 1. Lending still carries a negative bias, limiting adoption across segments 2. MSMEs have cashflows, but visibility and access remain inconsistent 3. Underwriting is becoming more data-driven and stringent, with deeper data signals and little room for second chances once flagged What’s driving the shift: 1. Embedded lending is improving access and visibility of cashflows 2. DPI and regulatory frameworks are shaping how lending can scale responsibly 3. AI is reducing the cost of processing and customer outreach, while enabling faster micro-app builds and cross-sell opportunities What founders need to solve for: 1. Building cashflow-led lending models that reflect real business cycles 2. Deciding what to build vs what to buy from existing players depending on whether their tech is core to the business or a layer in a larger ecosystem The shift is clear: Lending is moving from a product to a system embedded within how businesses operate. #inFINity3 #PayU #Fintech #IndiaFintech

Vaibhav K., Co-Founder & CTO, Shadowfax, and Gaurav Rathore, Founder, EVeez, unpacked what building for the gig economy really requires. Not extending traditional finance but redesigning it for how income actually flows. The gap is clear: 1. Earnings are daily, but products are built for monthly cycles 2. Credit histories are thin, making traditional underwriting ineffective 3. Gig workers are treated as one segment, despite very different needs and earning patterns Where the opportunity lies: 1. Building shared ecosystems for verified data like ratings, insurance, and work history, aligned with consent frameworks 2. Creating savings models that manage income volatility across peak and low periods 3. Designing lightweight financial services like micro-cashbacks and faster claims settlements The bottom line: Solve for the middle 80% of gig workers, where real scale and impact lie. #inFINity3 #PayU #Fintech #IndiaFintech

Dr. Noopur Chaturvedi, MD & CEO, NBBL (NPCI Bharat BillPay), mapped where the next wave of fintech will be built. On top of India’s Digital Public Infrastructure. DPI is no longer just an enabler. It is a foundation founders can build on. What Bharat Connect enables: 1. Standardised APIs that make ERPs interoperable 2. Contextualised bill payments by linking invoices to transactions 3. Faster, cleaner reconciliation across B2B flows Where the startup opportunity lies: 1. Building on DPI layers like GST, Account Aggregator, credit bureaus, and ULI 2. Solving for MSME fragmentation with more granular, structured data 3. Moving from asset-backed lending to invoice and cashflow-based financing 4. Creating unified financial workflows across banks, systems, and rails And where AI comes in: AI can help standardize invoices, structure fragmented data, and automate workflows, but decision-making will still require a human layer in the near term. Her message to founders: The next set of fintech companies will not rebuild infrastructure but build on top of it. #inFINity3 #PayU #Fintech #IndiaFintech

Anirban Mukherjee, CEO of PayU, opened inFINity 3.0 with a clear message for founders: Be in love with the problem, not the solution. As India moves towards a $5T economy, the real opportunity lies in building what truly matters. Key themes shaping the next phase of fintech: Growth from Bharat: 1. Tier 2 and Tier 3 merchants are underserved, underfunded, and ready 2. Cross-border as a massive untapped opportunity 3. AI embedded at the core, not layered on His advice for every founder in the room was just as sharp: 1. Solve for the customer first, always 2. Keep unit economics in check. If you are solving the right problem, you will find enough value-added layers to monetize 3. The regulator is your friend, not an obstacle. Build with them, not around them In a market moving this fast, strategic agility will make all the difference. #inFINity3 #PayU #Fintech #IndiaFintech

From hype to real impact, AI in fintech is no longer a future bet, it’s a present advantage. At inFINity 3.0, industry leaders decode how AI is driving measurable ROI, transforming financial services, and shaping the next wave of innovation. Featuring insights from Nitin Jain, Anuj Srivastava, and Aman Goel. Because in today’s fintech landscape, intelligence isn’t optional it’s everything. #inFINity3 #AIinFintech #PayU #FintechInnovation #StartupIndia

What makes an investor say yes? At inFINity 3.0, leading VCs decode the mindset behind every big bet, featuring insights from Joslin Jose, Joseph Sebastian, and Mandeep Julka. Because great startups aren’t just built, they’re backed with conviction. #inFINity3 #InvestorMindset #PayU #StartupIndia