Pete Buckley
2.1K posts

Pete Buckley
@peteb_
Connection Planner @ Facebook

The Long & the Short of It is a fantastic paper but it's not wrong to Q the detail behind such a precise 60:40 split: pre-2014 assigning channels a role of either 'brand' or 'activation', 2014> asking case study authors what they believe the split to be. marketingweek.com/mark-ritson-lo…

🔥Oculus Quest scores #1 best tech of the year from Mashable. Sure, there’s a backhanded compliment in saying “we weren’t expecting VR to be cool” but landing at the top for about half the price of other tech on the list? 🏆🥇it’s a decided win. mashable.com/feature/best-t…

Very proud of the team producing this! 👏

Mr Silly’s shoes are made of custard creams, discuss

After 18 years of working full time at agencies, I've decided to go part-time The plan for my own time is to focus on applying behavioural science to advertising, whether that’s consulting, training, speaking or writing If you have any suitable projects please let me know

Our briefs state “what do we want the audience to think, feel and do”, there’s little regard for what they want... - @peteb_ buff.ly/2r14kCQ

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