Reuben Solomon

🌍 Ridgeway Strategy has launched in the Middle East, leading a team of international and local digital experts to turbocharge our digital campaigns in the region. @RidgewayStrat

Credit to No. 10 for launching a very effective operation to save the BBC and get it out of the headlines. Selfless (though self-defeating) behaviour. The prime minister as the ultimate 'dead cat'

Disinformation fuels misunderstanding, disrupts peace efforts, and warps perceptions of global events. Britain must stand up and lead the fight against this global threat. The time for action is now. My piece in @PoliticsHome @TheHouseMag👇 politicshome.com/thehouse/artic…

The rise of disinformation is a challenge and an opportunity for UK foreign policy ✍️ @reu politicshome.com/thehouse/artic…

Proud of all the excellent work our Ridgeway Strategy team have delivered.

Digital campaigns with global impact. See you in 2025! 🙌

🌍 @COP28_UAE set an historic benchmark for climate progress with the UAE Consensus. 🌱 Today that journey continues with @COP29_AZ taking on the mantle. Wishing the team in Baku every success as they continue to drive climate action. #COP28 #COP29 #UAEConsensus

Packed @ConsrvTogethr launch event at @Conservatives Party Conference, led by @GrantShapps and @RossKempsell 🗳️💬 What went wrong at the General Election? conservativestogether.org/survey #CPC24 #CTog

💬 As the community grows, its influence on political campaigning will continue to evolve, shaping the strategies of our political parties, the personalities of our politicians and the engagement of voters in new and unprecedented ways. prweek.com/article/187636…

💬 The fastest-growing social platform in the UK has significant influence among young voters, making it a vital tool in modern digital campaigning.

Political parties are embracing the 'uglification' of social media to ensure they get shares, if not endorsements. But is all press really good press, or will trying to 'get down with the kids' backfire? Me in @CityAM on whether memes can move the polls cityam.com/the-tiktok-ele…

Labour and the Conservatives have been throwing their best memes at each other, but will Tiktok actually sway the election? @annamolo_ investigates cityam.com/the-tiktok-ele…

🤳 Our view on the #TikTokElection The tactic: Spread the message, no matter the means. The reward: Engage a cohort of younger voters, often elusive to political campaigns. @CityAM cityam.com/the-tiktok-ele…

🔥 Read more about our Middle East expansion: ridgewaystrategy.com/news/reuben-so…

🌍 Ridgeway Strategy has launched in the Middle East, leading a team of international and local digital experts to turbocharge our digital campaigns in the region. @RidgewayStrat

Read more in @prweekuknews 👇 prweek.com/article/187230…

Just a year ago, @RidgewayStrat got to work, delivering expert digital campaigns and counsel across multiple election campaigns and global events, including running the digital operation for @COP28_UAE. Now we’re launching Ridgeway Middle East, with a hub in Abu Dhabi, UAE. Our team has witnessed first-hand the ambition of Gulf countries and the rapid pace of digital transformation here. There’s nothing like it anywhere else in the world, and we are thrilled to be a part of this unique digital landscape, bringing top-tier talent to help drive development in the Middle East. Read more in @prweekuknews 👇 prweek.com/article/187230…

198 Parties. 1 UAE Consensus. theuaeconsensus.com

We're expanding the @RidgewayStrat team and on the lookout for driven and dedicated individuals ready to take on the world of digital campaigns 👇

COP28 UAE in the UAE united the world, delivering a historic consensus to accelerate climate action. @COP28_UAE 📸 COP28 President Dr Sultan Al Jaber with Brazilian President Lula da Silva 📸 Sheikh Mohammed bin Rashid Al Maktoum  📸 Microsoft founder Bill Gates Photography by @awonghw

Powerful action from world leaders at @COP28_UAE 📷 His Majesty King Charles III 📷 COP28 President Dr Sultan Al Jaber 📷 European Commission President Ursula von der Leyen Photography by @awonghw