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GenAI has transformed how the insights industry works. But when it comes to replacing real respondents with fully synthetic audiences, the promise fell short, writes Samuel Cohen (Ph.D.) at Fairgen. research-live.com/article/opinio… #marketresearch #ai #advertisementfeature

Participants in research today often feel overburdened, undervalued or simply disengaged. Is there appetite for real change, or will the industry continue to lose its lifeblood? #ai #marketresearch #dataanalytics #mrx research-live.com/article/specia…

A new independent study from the University of Mannheim compares AI-moderated interviews (AIMIs) with a static online survey to examine how interaction design affects depth of insight, writes Veronica Valli at Glaut. research-live.com/article/opinio… #advertisementfeature #ai #mrx

What AI got wrong about us - We aren’t here to produce spot estimates or to condense what is already known, says Ryan Howard at Rigour Research research-live.com/article/opinio… #advertisementfeature #ai #mrx #marketresearch

Pairing tracking studies with agile research can result in faster, sharper insights. Stephanie Shikhris at @KantarGlobal explores practical steps for building a hybrid approach. research-live.com/article/opinio… #advertisementfeature #brandtracking #mrx

If you don't understand what brings a consumer to your category, the chances of them landing on your brand are slim. Learn what category entry points are, and why they’re essential for driving #brandgrowth. research-live.com/article/opinio… #mrx #consumerinsight #advertisementfeature

Brands do not grow by being built taller, but by moving faster, energising people and sustaining momentum, says Tony Lewis at @VisionOne. Read the full article here: research-live.com/article/opinio… #advertisementfeature #brandtracking #marketing #mrx

There are more active conflicts around the world than any time since WWII. Over 100 million people are displaced, their experiences often undocumented. This special report explores the challenge of understanding a world in conflict. research-live.com/article/specia… #mrx #refugees #war

What the C-suite actually wants from research right now... Meghan Bazaman at @KantarGlobal outlines how to build trust with time-pressed stakeholders. research-live.com/article/opinio… #advertisementfeature #mrx #marketresearch

Integrating advanced AI technologies is pushing the traditional translation model to its limits, writes Silvia Zenginova, COO at Axiom Translate Ltd. Read more: research-live.com/article/featur… #ai #mrx #amrketresearch #advertisementfeature

Insight localisation specialist Empower Translate has appointed Paul Wealleans, formerly of Norstat, as chief executive officer, with founder Ruth Partington taking up an expanded role as global chief executive: research-live.com/article/news/p… #mrx

Research Live will be closed from 21st December for Christmas and New Year's until reopening on 2nd January. We wish all of our readers a very merry Christmas and a happy New Year, and look forward to connecting with you all in 2025.

In a new e-book, JD Deitch examines ‘deep-rooted market failures plaguing the industry’ and argues that without significant intervention, the sector risks permanent damage. Here, he argues that the prospects of a collective solution are slim: research-live.com/article/opinio… #mrx

Opinium Amsterdam has won Research Live Best New Venture at the 2024 MRS Awards: research-live.com/article/featur… #mrx #mrsawards

Ipsos has decided against making an offer to buy Kantar Media after a review of a potential deal: research-live.com/article/news/i… #mrx

Opinium won the Research Live award for agency of the year at the 2024 MRS Awards: research-live.com/article/featur… #mrx #MRSawards

Children and family market intelligence agency The Insights Family has formed a unit for new ventures and innovation, with founder Nick Richardson, CMRS appointed chief executive of the division: research-live.com/article/news/t… #mrx

AI will help marketers make better use of insights and analytics, Jenny Bullis, UK and Ireland chief executive officer at Dentsu’s media practice, has said: research-live.com/article/news/a… #mrx

YouGov has dropped the brand name and visual identity of the consumer panel services business it acquired from GfK 10 months ago and updated its brand positioning to reflect the integrated organisation: research-live.com/article/news/y… #mrx

Personally and culturally relevant advertising on social and video platforms increase the likelihood of consumer purchases, according to research from Warc Advisory and TikTok: research-live.com/article/news/p… #mrx