RootNote

In today’s creator economy, individual voices rival entire media networks. Jason Burchard built @rootnoteco to solve one of the industry’s biggest challenges: fragmented data. RootNote unifies social, commerce, and content metrics into one intelligent dashboard, helping creators, athletes, and brands turn insights into action. From NIL athletes to pro teams like the Colts, RootNote is redefining how digital performance is measured and monetized. Learn how Jason (@jasonpburchard) and his team are harmonizing data for the next generation of creators ➡️ sthq.org/2025/11/07/fou… #SportsTech #Innovation #DataAnalytics #CreatorEconomy

OpenAI forged ahead with the release of its Sora app powered by Sora 2, despite ethical and legal concerns. Now, creators who have accessed the app are sharing their feelings on the platform dubbed SlopTok. rootnote.co/the-sora-2-slo…

Instagram is launching its own awards for content creators, dubbed Instagram Rings. rootnote.co/instagram-ring…

Spotify CEO Daniel Ek is stepping down as CEO and away from day-to-day operations at the company. The company had faced its most explicit criticism from artists and listeners yet, thanks mostly due to Ek's involvement with AI weapon developers. rootnote.co/spotify-ceo-st…

Anybody can become an influencer. Don't get me wrong — it takes dedication and a willingness to fail until you succeed (and then probably fail again), but if you like posting content on the Internet, you can turn it into a career. rootnote.co/how-to-become-…

In a recent Congressional hearing, experts and content creators talked about some major issues facing the industry, including the need to revamp old copyright law. One in particular — 1998's Digital Millennium Copyright Act (DMCA) — took focus. rootnote.co/experts-and-co…

YouTube announced some fairly substantial updates to YouTube Live in a bid to draw more users to the platform. The move comes as TikTok reportedly eyes a deal with the U.S. that could substantially alter the platform for U.S. users. rootnote.co/youtube-makes-…

The prevailing music industry knowledge of the last 5 years is that social media is critical to building a career. But results from a recent MIDiA study may challenge the notion that social media virality builds music fandom. rootnote.co/recent-study-c…

Backlash against Spotify appears to be at an all-time high. But the music streaming platform is no stranger to controversy and boycotts — so will this time actually make a lasting impact? rootnote.co/increasing-bac…

What do you call three men sitting around in a room? A podcast. It's a cheap joke (heck, we gave it to you for free!), but the truth is, podcasting is only growing more diverse and more in-demand. rootnote.co/you-should-sta…

Deepfakes are once again in the headlines, this time thanks to a recent ruling and a generative AI bot with no guardrails. rootnote.co/deepfakes-and-…

The artist corporation is a new corporate structure that aims to end hustle culture and give creative people the type of security and flexibility enjoyed by other corporations for decades. rootnote.co/the-artist-cor…

Like the generation before them, more and more Gen Z adults are questioning whether going to college was worth it. rootnote.co/is-content-cre…

Vtubers are growing in popularity as a unique form of content creator. But a lot of people still don't know what Vtubers are, how they create their content, why many of them choose the style — or how successful you can be doing it. rootnote.co/do-you-know-wh…

As the creator economy matures and content creators assert their influence in everyday life, are content creator lawsuits becoming more common? A growing number of creators have found themselves on multiple sides of the legal world for myriad reasons. rootnote.co/are-content-cr…

There's a new content creator subscription platform in town, and it's called Subs.com. Does it have what it takes to dethrone OnlyFans as the most-used subscription platform for individual content creators? rootnote.co/have-you-heard…

Businesses, economists, and consumers are all wondering if there's a looming recession in the United States (and potentially beyond). One unlikely potential indicator? The strength of the influencer economy. rootnote.co/will-there-be-…

More than ever, teens are turning their screen time into money. Thanks to new online opportunities, many young people are earning their first bits of income through things like social media, gaming, streaming, and e-commerce. rootnote.co/teens-are-turn…

Australian content creators are taking matters into their own hands to unmask online trolls. Could it lead to a safer Internet? rootnote.co/creators-are-t…

AI-generated music is probably among the most convincing of the current world of AI slop. The thing is, when this music is released via platforms like Spotify, it directly hurts real artists. rootnote.co/how-ai-generat…