
💰 The most expensive recruitment mistakes in clinical trials get made before the first patient is ever contacted.
Lindsey Wahlstrom, patient engagement expert and founder of Rona's FunLab, put it directly in a rare disease-focused webinar: "Recruitment challenges are locked in at the moment of protocol lock. If you are not engaging families prior to that point, you might struggle with recruitment. It's not a marketing thing. It's a design thing."
By the time a trial opens, eligibility criteria, visit schedules, consent materials, and site workflows are already fixed. Those decisions determine whether eligible patients can realistically be identified, confirmed, and enrolled.
Approximately 85% of trials fail to recruit enough patients. Pouring budget into advertising cannot fix a protocol that was designed without input from the patients it was built to serve.
Earlier patient engagement in protocol development is one of the clearest ways to reduce downstream recruitment failure.
❓ How early do patient advocates get involved in the trials you work on?

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