Luke Shalom

From Zero to Top UK Creator in 10 Months. How one mental model transformed my life:

I hope this helps for you to set the necessary guard rails to make sure your marketing spend actually leads to dollars rather than wasted time and disappointment. Shoot me a DM if have any questions about the above. I would be happy to answer them.

Because at the end of the day, if your ghostwriter can’t speak at the level of your ICP’s problems… They’re going to be on the back foot.

I run a multi 6-figure LinkedIn agency. I’ve interviewed over 100 ghostwriters. Not once did I ever trust their promises. Here are 4 ways I would approach quantifying ROI from content as a buyer:

At the end of the day, LinkedIn is no different than any other marketing campaign. If you don’t have the right guardrails in place, it’s not going to be successful.

Maybe it’s: - The right connections - Qualified hand raisers - Survey responses This will depend on you and your business. But if you can’t define the metrics you want to increase or decrease? Don’t invest.

Everyone tells you your CEO should be posting on LinkedIn. But truth is… that’s a lie. Here are 5 crucial questions to ask yourself before approving a LinkedIn content marketing spend: