Sony Professional | US & Canada

Catch up on the latest in imaging from Sony. 🎥 Hear more about updates to our Cinema Line cameras, Alpha series, G Master lenses, and portable data transmitter. bit.ly/4usYwjS

Our camera technology helped @CBSSports bring the action to life at Aronimink. 125 Sony system, POV, cinema & ENG cameras were positioned across the course, getting fans closer to the drama, precision, and emotion of championship golf. via @sportsvideo bit.ly/3RA9Ko5

Our latest Pro BRAVIA Displays, the BZ-P Series, are designed to combine performance and sustainability. Deep Black Non-Glare and XR processing tech offer superior picture quality that reduces power draw, making them a smart and conscious investment. bit.ly/45ziBdZ

Virtual production is transforming media and entertainment. Check out how we're growing our end-to-end virtual production portfolio, from the OCELLUS camera tracking system to Crystal LED direct view displays and XYN, for Spatial content creation. bit.ly/4uN9ctn

👀 Big news from our @Hawkeye_view and @SEC!

Visit our Healthcare Solutions team at @AmerUrological's Annual Meeting to explore medical technology and robotic workflows and see how our 4K 3D and 2D surgical displays are bringing brightness and contrast to enhance imagery in the OR. bit.ly/3Jvlfai

Meet the newest member of our camera family, the Alpha 7R VI!

The @XYNbySony Spatial Reality Display now supports @Anatomage Xtreme Reality, bringing real human anatomy into immersive, glasses‑free 3D. Explore surgical‑level anatomy with true depth, real‑time interaction, designed for education, training & research. xyn.sony.net/en/news/2026-s…

Adam Sowers shares how our BRAVIA Professional Displays, Open AV Cloud commitment, and a strong partner ecosystem help organizations stay connected, scalable, and future-ready well beyond deployment. Read the article from @AVTechnologyMag to learn more: bit.ly/4ffiWYN.

🎥 Combining stunning image quality, global shutter, and powerful simultaneous HDR & SDR performance, our new HDC-R Series system cameras are built for today’s most demanding live broadcasts. Learn how they can support your next production. 🔗 bit.ly/48Lrfrk

Weren't able to join us at NAB Show in April? Give us one minute, and we'll get you up to speed on the latest technologies, tailored to Live Production needs. 📹 bit.ly/4whBSMw

2026年5月7日で創業80周年を迎えたソニーグループ。 これまで80年の間、様々なできごとがありました。 ソニーグループ公式の社史が5月7日より順次Webサイトで公開されていきます。​ ソニーグループの歩みを、一緒に辿ってみませんか？ 80th Anniversary – Sony Group History sony.com/ja/SonyInfo/Co… #Sony80th

What if you could get even greater detail in your content's highlights or white areas? With Sony's line of Professional Monitors, now you can. Watch this video to learn how HLG Extended Range enables better use of high brightness in our pro displays. bit.ly/4d6wiUy

.@ODU invests in our reliable BRAVIA professional displays, laser projectors, and cinema cameras that help faculty teach, lower maintenance costs, and deliver consistent experiences that allow students to grow and learn. Read more in @AVTechnologyMag. bit.ly/48K2DPH

We're honored that our latest products and innovations were acknowledged by several top organizations, alongside other industry leaders, at this year's NAB Show! Thanks for the recognition, and congratulations to all of the recipients.

🏇 The Kentucky Derby is dubbed the “fastest two minutes in sports,” but it takes a lot of planning to produce the broadcast...and that's where we come in. @NBCSports uses more than two dozen of our HDC system & POV cameras. Read @sportsvideo's article. bit.ly/4t5nBjd

Learn from Sony about our solutions for ensuring video & still content authenticity from the point of capture through distribution. Check out how our tech helps strengthen credibility and protect brand reputation in this article in @NewscastStudio. 🔗 bit.ly/4n1To3d

Our Healthcare Solutions team will be at AUA (American Urological Association) 2026 showcasing medical technology and robotic workflows, including our 4K 3D surgical displays & new LMD-32M1MD 2D surgical display. Stop by to see how we're elevating visuals in the OR and beyond.

Congratulations to Ben Crossing on his elevated role within our Hawk-Eye Innovations operations!

Our SRG-A40/A12 & BRC-AM7 PTZ cameras are adding beneficial firmware. ☑️ Basketball Framing Mode ☑️ Save & Recall PTZ Auto Framing Settings ☑️ Tracking Range Overlay on Web UI ☑️ "Closer Close-up" Framing Option ☑️ Easy Status Monitoring via Web UI bit.ly/4eFeBOh