Sportcal

French soccer giants @PSG_English have long made an effort to position themselves globally, but their recent 'La Maison' pop-up in London, the first of many around the world, illustrates their brand-focused identity. #SportsBiz #PSG #LaMaison sportcal.com/news/from-pari…

The @NFL has reunited with trading card and collectible brand @Topps in a deal that will see the Fanatics-owned company take over as the league’s official trading card partner after more than a decade. sportcal.com/news/topps-ret…

Newcastle United (@NUFC) have secured a first training ground naming rights agreement with South African sports drinks company Knox Hydration, under a three-year contract. sportcal.com/news/newcastle…

.@Polymarket, the cryptocurrency-based prediction market firm, has landed its first partnership with a European soccer league after securing a regional deal with Spain’s @LaLiga covering North America. sportcal.com/news/polymarke…

The @supercars motor racing series is on the lookout for a new chief executive once again after James Warburton stepped down after less than a year in the role. sportcal.com/news/supercars…

Premier League club @ChelseaFC have announced the largest pre-tax loss in league history of £262.4 million in 2024-25. sportcal.com/news/chelsea-s…

The ÖFB Cup, Austria's domestic knockout competition, will receive wider free-to-air coverage after commercial network ProSiebenSat.1 (@P7S1P4) acquired an additional rights package for the next four seasons. sportcal.com/news/austrian-…

Sportfive (@sportfiveagency) will continue as the exclusive distributor of international media rights to the Portuguese Primeira Liga after renewing its contract for another two years. sportcal.com/news/sportfive…

Newcastle United (@nufc) have posted record revenues for the 2024-25 financial year, boosted by a significant increase in commercial income and the sale of its St James’ Park stadium and adjacent land to a subsidiary company. sportcal.com/news/stadium-s…

.@WHOOP has been valued at just over $10 billion after a funding round that included high-profile investment companies and athletes such as Cristiano Ronaldo and LeBron James. sportcal.com/news/ronaldo-j…

The International Fencing Federation (@FIE_fencing) has announced a new long-term partnership extension with Warner Bros. Discovery (@wbd) as it looks to attract new audiences in the run-up to the Los Angeles 2028 Olympics. sportcal.com/news/wbd-to-bo…

The @atptour has launched a new online and mobile fantasy game in collaboration with long-time partner @deltatre, the video streaming and technology firm. sportcal.com/news/atp-conti…

.@SkySports has struck a multi-year rights deal covering the women's boxing platform run by the Most Valuable Promotions (@MostVpromotions) vehicle. sportcal.com/news/sky-adds-…

The @NFL has announced a major commercial tie-up with US credit card company @AmericanExpress, which will become the league's official payments partner from the 2026 season. sportcal.com/news/nfl-and-a…

The @LA28 organizing committee has named @Ticketmaster and Sports Illustrated Tickets (@si_tickets_) as the verified resale platforms for the 2028 Los Angeles Olympic Games, as it prepares to open sales later this week. sportcal.com/news/la28-adds…

The owners of the WNBA's @ConnecticutSun have agreed to sell the franchise, which will move to Houston, Texas, in 2027. sportcal.com/news/wnbas-sun…

England's Football Association (@FA) has announced a new four-year deal with @PepsiCo that will see its Pepsi Max brand become the official soft drinks partner of the country’s senior men’s and women’s teams. sportcal.com/news/fa-locks-…

Major League Soccer (@MLS) has brought in data software company @DataGrail to manage fan data as part of its wider governance and digital transformation plans. sportcal.com/news/mls-teams…

The Board of Control for Cricket in India (@BCCI) has expanded its tie-up with the Kingfisher bottled water brand. sportcal.com/news/kingfishe…

.@denversummitfc, the latest NWSL expansion team, has broken the league’s attendance record during its home opener against the Washington Spirit. sportcal.com/news/denver-su…

Global soccer governing body @FIFAcom has sold out of global advertising inventory ahead of the @FIFAWorldCup , including both top-tier partners and tournament-specific sponsors. #SportsBiz #FIFA #FIFAWorldCup sportcal.com/news/fifa-sell…