Instead of trying to come up with new ideas, try using three content formats in 2024.
These could for example be: one behind-the-scenes video, one customer testimonial, and one Q&A.
Is it just us, or does one marketer have 7 different roles?
Creating content, posting on social, recording podcasts, doing webinars, conducting research, executing paid campaigns, and developing strategies.
5. Among what your audience is talking about
If you only want to follow one piece of advice, follow this one because it’s the most important. What keeps them awake at night? What are they dreaming of? What else are they interested in, besides your product?
4. Among what your competitors are talking about
Copying the message of the competition straight off is of course never a good idea. But letting yourself become inspired by the stories they tell can give you great ideas.
Are you struggling with where to find your company stories?
We meet a lot of organizations that struggle with what stories to tell.
But ALL companies have lots of interesting stories to tell.
You just need to know where to look.
Regular, diverse, and consistent video production can help you engage a broader audience, improve your skills, and stay relevant in the ever-evolving digital landscape. So, don't be afraid to embrace the mantra of "more is better" when it comes to video creation.