Street Fight

Advertising has more data than ever ... But less clarity on what actually works. That’s the real measurement problem 👇 hubs.la/Q047Kwdr0 #AdTech #MarketingMeasurement #DigitalRemedy #PerformanceMarketing

“What used to be an SEO problem is now an AI visibility problem.” If you’re not mentioned, you don’t exist in that moment. That’s the shift. 👉 Learn more: hubs.la/Q047sr_J0 #AIVisibility #AgencyStrategy #ChatGPT #AIsearch

#TikTok’s discovery engine is expanding into audio. Through a partnership with #iHeartMedia, the platform launched TikTok Radio and a creator podcast network. 👉Why it matters: hubs.la/Q0479md_0 #SocialDiscovery #CreatorEconomy #MarketingStrategy

Why would a streaming TV ad platform buy billboards? #VibeCo's bicoastal campaign across NYC and the Bay Area shows how OOH is becoming a strategic B2B channel. 👉Read the full story: hubs.la/Q046Mbsx0 #AdTech #OutOfHome #StreamingTV

Most multi-location marketing dashboards show totals. But the real question is: which markets turn marketing spend into revenue? 👉Read the full analysis: hubs.la/Q046zgDZ0 #MultiLocation #MarketingAttribution #Immaginuity #BrandStrategy

A $1T+ industry is quietly becoming one of the biggest multi-location opportunities in local commerce. Gorilla Property Services is expanding into the U.S. to scale its property maintenance franchise model. 👉 hubs.la/Q046lXCK0 #Franchising #HomeServices #MultiLocation

A big shift in local discovery: 74% of consumers say only reviews from the last 3 months influence their decisions. More insights from the #BrightLocal survey: hubs.la/Q0469tx70 #ReviewManagement #LocalSEO #ReputationStrategy

The next phase of local marketing may be defined by AI orchestration. Not just optimizing channels — but connecting discovery, reputation, data, and activation across the stack. More from Street Fight 👇 hubs.la/Q045X6750 #LocalCommerce #AI #MarTechStack #SaaS

More brands are building strong company-owned footprints first, then scaling through franchising once the concept is proven. #GregorysCoffee is the latest example. 👉More on this trend: hubs.la/Q045VGRJ0 #BrandExpansion #FranchiseGrowth #LocalCommerce

AI doesn’t just rank brands. It describes them. If you operate in 30+ markets, digital PR may matter as much as local SEO. Learn more: bit.ly/40HEbdg #AIVisibility #DigitalPR #FranchiseGrowth #LocalSEO

In the home services industry, the differentiator is no longer just lead volume. It’s AI visibility, review velocity, and revenue alignment. Read more: hubs.la/Q044d47Q0 #AIvisibility #HomeServices #LocalCommerce #ReputationManagement #Scorpion

If local connection drives durable loyalty… Is your messaging infrastructure built for scale and relevance? 🔗 Read the full analysis: hubs.la/Q044Ff6h0 #MarketingStrategy #FranchiseGrowth #DigitalTransformation #BrandVisibility

As digital CAC rises, AI-optimized #DirectMail is gaining attention. Better targeting. Measurable ROI. Scalable execution. 👉 Read more: hubs.la/Q044kVbm0 #AIinMarketing #CustomerAcquisition #FranchiseGrowth #AgencyLife #AdIndustry #Imaginuity

🚨New #Scorpion report on homeowner behavior and local services marketing reveals a growing disconnect. 👉 Get the details: hubs.la/Q044dbWg0 #LocalCommerce #HomeServices #CustomerExpectations #MarketingPerformance #ConsumerResearch #AIsearch

#Wix + #Intuit just integrated #QuickBooks into Wix — and Wix into QuickBooks. This isn’t just convenience. It’s SMB SaaS consolidation. The all-in-one model keeps gaining ground. 📌Read more: hubs.la/Q043TCbC0 #SMBSaaS #AI #MarTech #Websites #SaaS

CTV targeting is moving from IDs to content intelligence. Big implications for retail media + local TV. 👉Read more: hubs.la/Q043CjvC0 #ConnectedTV #CTVAdvertising #RetailMedia #AI #Programmatic #Seedtag #IrisTv

AI in advertising is moving deeper into the data model. #Guideline’s new #AIFactory embeds intelligence directly in planning workflows. Less noise. More structure. 📌Learn more: hubs.la/Q043rfBh0 #DigitalAdvertising #AI #MediaExecutives #SaaSLeadership #Programmatic

The real barrier to #TikTok adoption? Bandwidth. When short-form video is embedded into reporting and lead tracking, it’s scalable. 📌 Read more: hubs.la/Q042RrQw0 #PaidSocial #FranchiseMarketing #DigitalStrategy #ShortFormVideo #Scorpion

Rewards aren’t just loyalty tools anymore. New #XCCommerce data shows that nearly half of shoppers spend more or switch brands when redeeming offers. 👉 Read more: hubs.la/Q042vcCd0 #RetailMarketing #LoyaltyPrograms #CustomerBehavior #BrandMarketing

The VPPA moment isn’t new. It’s another reminder that identity-linked signals age faster than marketing strategies. 👉Read more: hubs.la/Q042m16l0 #VPPA #MarketingMeasurement #Privacy #Keen #MarketingStrategies