Sunny Bird PR

Just wanted to say a great big thank you to everyone for their support. It was a great evening at the @nbwawards on Friday @perfectdresscompany and @sunnybirdpr was up for two awards …we came home empty handed on this occasion but we think we won the award for being totally t

Write blog posts about your case studies. Once write up a case study, the next logical step would be to write a blog post about it to expose your audience to it. The trick is to write about the case study in a way that identifies with your audience’s needs. So rather than ti

⭐️What is a case study and why your business needs them.⭐️ A case study is someone 👫 who has used your product or business and has given you permission to talk about their experience with others. Using your own case studies is an excellent way of adding value to yo

You are so vain! What Are Vanity Metrics Worried about the number of likes you're getting on a post? It's normal. However, likes or "vanity metrics" aren't always the most important metrics to track. Defining your business goals can help you better understand which metrics to

Are you a travel brand that has something new to showcase for 2022? Don't miss all the holiday features that come out in January. For us in the land of PR, January starts in August! But don't worry there is still some time left to feature in the weekend supplements, online, na

Don’t forget to check the influencer’s you want to work with press coverage and what kind of comments they get on social media to measure sentiment towards them. Additionally, once you enter discussions with an influencer, they may be able to provide insight into their perfor

Before you commit to working with an influencer, there needs to be a link between their existing following and the customers you are looking to target. For example, if you are selling a new range of golf clubs, you would expect the influencer to have a following who are activel

Know who your audience aspires to Before selecting an influencer, it is crucial to understand your audience intrinsically. Influencer marketing works by appealing to audiences through those they aspire to – so you need to find out who those role models are. Using buyer person

What I am most proud of at Sunny Bird PR is the long term relationships we have with our clients. The fact that they come back to us with new projects year after year is a testament to the team and the results that we can achieve. They are more than just clients to us, we want to

When selecting an influencer to work with, brands can go down one of two routes: Mass or Micro. This means choosing whether you want someone who has a mass following and gets multiple likes, views and comments on their content or someone with a smaller, more niche audience. There

Regardless of whether you choose the mass or micro influencer route, you must pick an influencer whose values, interests and followers are relevant to your brand. Often, it can be tempting to select the latest reality star getting coverage in the press – but they may not be the