Olivier Chaligné

Knowledge is a commodity. The Wisdom Economy is emerging. Join independent thinkers prioritising true wisdom over high output. wisdom-economics.com

My current project. Join the email list. It's completely free. It's once a week. Not invasive. But more than anything very helpful if you feel that the ground is slowly falling from under you and that you are being bombarded with noise. wisdom-economics.com

Regulators proposed Thursday letting banks hold less capital, freeing billions for lending, while critics say it increases risks of crises and bailouts

@nestersk What's your advice in terms of building quietly in public? I guess it's adjacent content in the domains that create that crossroad (what you're building)

Literally everywhere you look, random clones of apps popping up left and right. No moat, no domain knowledge, just pure AI vibes. And, yet, you'll be better off building in silence (outside the den of copycats), even if you have that edge. The reason is very simple. Copycats poison the well, if you don't have better distribution from the start. SEO will be harder. AI SEO will be misattributed. Just don't talk about it in builder circles. The quiet builder era is now.

@NapierHolland That's what I tell the people I work with. If your reviews or UGCs are saying exactly what you (the brand) already think you can be sure it's fake. People don't think like this even more so in a genuine review.

SPOILER: Most startups write their own user testimonials and ask customers to sign them off. Don't beat yourself up over editing yours.

Competing on price in 2026 is a death wish for DTC brands. It’s an admission that your product is a commodity, your brand is invisible, and your only value is being "the least expensive mistake." If your marketing is a race to the bottom, don't be surprised when you get there. Here is why narratives win: Ad platforms use your offer to find your people. If you lead with "10% Off," Meta finds you "Discount Seekers." These are the lowest-value users on the web. Zero loyalty. High returns. High churn. You aren't building a customer base. You're building a liability. Price triggers a "Spreadsheet Mindset." The moment a number is the lead, the brain’s only job is to find a lower one. You’ve turned your product into a line item before the customer even knows your name. Instead narratives trigger "Mirror Neurons." When a prospect sees themselves in a customer’s transformation, they stop hunting for a discount and start hunting for a result. They stop calculating and start identifying. In neuroeconomics, price is a proxy for quality. By slashing prices, you subconsciously signal that the "transformation" you provide is low-value. People don't want the cheapest heart surgeon or the cheapest parachute. If your product solves a real pain, stop pricing it like a disposable toy. Price can be matched in seconds. A competitor can clone your features by next month. But they can never clone your customers' stories. A transformational narrative is a "Non-Liquid" asset. It belongs to you forever. It is the only moat that can't be bought. If your primary marketing strategy is a "Limited Time Offer," do you actually have a business, or do you just have a liquidation sale that hasn't ended yet? Why are founders so afraid to charge what the transformation is actually worth? Are you selling a product, or are you selling an escape from a problem? ------------------------------------------------------------------------------------------------------------------------ Hi, I'm Olivier Chaligné (Techonosophy), I help confused DTC brands stop the ‘Guesswork Tax’ by marketing the contrarian way. I turn your customer insights into R2R (Review To Revenue).

Mood of the day. It's a slow Friday or Fried-day. youtu.be/eFDKgwTFpkA?si…

@donatelli2026 Odd. It's almost as if conversations are made to connect people. Something we have completely forgotten as humans in a digital world where everyone is screaming into the void.

For all my tech bros: I actually found my first girlfriend through twitter: I dmed her randomly reacting to her pinned tweet. She laughed. We started talking and after some time she became my gf We stayed together for 3 years You can indeed find love on twitter

From next month I'll be losing the blue checkmark. It will still be me. I'll still post. But I get nothing out of paying for X that I wouldn't already get on the free tier. Other things to fix first in the way I interact and use X. Then, I might consider paying again.

@valsopi It's all optimisation for views still. It's a shame but that the society we're in. The substance doesn't matter. Being seen is.

Back in the day people would see a tweet they liked and like, comment, RT. Further adding to the discussion. Now they see a tweet doing well, they rephrase it and tweet it as their own. Zero credit/engagement to the original one. Every day I see a new one that does the rounds.

@tomowenmorgan It's a selfish digital town square. Same as the irl town square. People at the top want to stay at the top. The platforms just mirror a very amplified version of social life.

Amazing to see how many big accounts here literally never highlight anyone else's work or ideas. Why do you think that is?

@edels0n Guess we are on the cusp of adoption as a viable payment method.

Mastercard agreed to acquire stablecoin infrastructure firm BVNK for up to $1.8 billion, marking its largest crypto deal to date

I wonder if the "Attention Economy" is officially dead, and we're now living in the "Reassurance Economy"? Is "Talkability" the only metric that actually matters anymore?

If your creative brief focuses on "How do we stand out?" instead of "What will they tell their friends?", you are just paying for noise. Is your brand actually good enough to survive a conversation, or are you just a professional at buying 3-second attention spans?

Why is it that the louder a brand screams for your attention in 2026, the faster you instinctively look away? It’s because we’ve reached the "Deception Threshold." When misleading content becomes cheap and automated, consumers don't become more rational, they become more cautious.