
🌵 Secrets behind creating the unique collection “Worried Meerkat”
People often think about toys in a simple way: make them cute — and that’s enough. That wasn’t how it worked for us.
We wanted the “Worried Meerkat” collection to feel right in your hands and not lose its effect after just a couple of days.
🎮 We went through different versions of shape and softness until we found the one you want to hold, not just put on a shelf.
🧸 We worked on the details and the look so that the toy would be instantly recognizable, but not feel all the same.
🧪 We tested it with real people: not by likes, but by actual feeling — whether they wanted to pick it up again, whether they wanted to keep it nearby.
We’re deliberately keeping some of the decisions secret until the release — that way, it’ll be even more interesting to see the result in real life.
Stay tuned for updates so you don’t miss anything.

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