The Mixed Zone

Looking forward to judging the inaugural Festival of Women’s Football Awards to amplify and showcase the women’s game from grassroots to professional level. Still chance to enter here: festivalofwomensfootball.com

Thrilled that we're a finalist in the UK Sponsorship Awards in the "Best Use of Research, Measurement, and Evaluation" category. Honoured to be recognized alongside such an impressive line-up! lnkd.in/egmaXe74 #SponsorshipAwards #UKSA2025

The latest #broadcast #insights from @WomenSportTrust reveal the steady growth of women’s sport. In this exclusive comment piece, Tammy Parlour analyses the latest viewership trends, as revealed in the organisation’s annual report. broadcastnow.co.uk/broadcasting/c…

How important are player socials in driving growth in women’s sport? Super to discuss this and our latest @WomenSportTrust report today on @sportsagentspod pod.fo/e/2a9422

@ChelseaFCW @tiktok_uk Our report also shows the powerful influence of female athletes on social media with @BarclaysWSL player accounts receiving higher levels of cumulative @instagram engagements than male Premier League accounts 4/6

2024 marked a new record for viewers of domestic* women’s sport, but when figures inc global tournaments such as Football and Cricket World Cups, last year still tops the charts. 2/6

@ChelseaFCW @tiktok_uk @BarclaysWSL @instagram @tiktok @SportsPro @ilona_maher @CocoGauff Full details of the latest research is available on the Women’s Sport Trust website 6/6 womenssporttrust.com/domestic-sport…

@ChelseaFCW @tiktok_uk @BarclaysWSL @instagram In 2024, female athletes accounted for 61% of all @tiktok views among the world’s 50 most marketable athletes, as listed by @SportsPro 5/6

The @womensporttrust review of 2024, published today, shows interest in female athletes and domestic sport* continues to grow 1/6

Our report also shows that 86% of respondents said their sponsorship of women’s sport had either met or exceeded their ROI expectations and 32% reporting that their women’s sports activations recorded better than expected delivery on KPIs 3/5

While sponsors of men’s sport identify reach and coverage as drivers of success, in women’s sport an alignment with values and an opportunity to make an impact on a growing rightsholder are important success criteria. 2/5

Full details including recommendations are available on the Women’s Sport Trust website womenssporttrust.com/new-brand-deci… 5/5

Despite the upwards trajectory of women’s sport some persistent challenges continue to arise. 2 in 5 brand decision makers think that the lower perceived public appeal of the property acts as a deterrent to investment. 4/5

The latest @womensporttrust research, published today, reveals women’s sport sponsorship is set for continued growth, with 4 in 5 brand decision makers saying they are likely to invest in women’s sport sponsorship 1/5

We won! We are unbelievably proud to have won "Best Supporter of Women's Sports" at the 2024 Sport Business Awards. Being recognised for the work we do in driving forward the industry means a lot.

We’re hiring - come and work with me…

Do you want the chance to influence the next stage of development for women’s sport? We’re looking for a *Senior Comms and Marketing Manager* to join the team. Details here: womenssporttrust.com/wp-content/upl…

The latest @womensporttrust research, published today, highlights the golden social media skills of @TeamGB female athletes as they dominated TikTok ‘views’ at #Paris2024 this summer. 1/6

Saying goodbye is never easy, but at our recent AGM that is what we had to do. Three of our longest-serving and valued Trustees are stepping down. Read more here: linkedin.com/feed/update/ur…

World number one v world champions - a special rivalry. Watch @RedRosesRugby live today on BBC One Kick-off: 14:30 BST bbc.co.uk/sport/rugby-un…