Adam McLaughlin

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Adam McLaughlin

Adam McLaughlin

@Adam_McLaughlin

Serial Entrepreneur (aka so many ideas, so little time) Turn a 1-hour video call into a month of social media video: https://t.co/xB555gnQ0S

Home is where you park it Katılım Haziran 2009
1.1K Takip Edilen1.9K Takipçiler
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Adam McLaughlin
Adam McLaughlin@Adam_McLaughlin·
*order... You know what the AI meant...
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Adam McLaughlin
Adam McLaughlin@Adam_McLaughlin·
If "completing the sale" is the last step in your marketing funnel, you're missing out on 30% of your business' potential revenue. (HINT: Getting your clients to refer someone to your business after the sale should be built into your funnel/customer journey)
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Adam McLaughlin
Adam McLaughlin@Adam_McLaughlin·
I don't care who is reading this, whether you know me, or whether I know you. Your dream matters. Never let anyone dissuade you from being your best. Go get it. Tell me how I can help. The world will be a better place.
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Adam McLaughlin
Adam McLaughlin@Adam_McLaughlin·
Telling your team that you want your guest to have 'Great Service' is going to hurt your bottom line:
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Adam McLaughlin
Adam McLaughlin@Adam_McLaughlin·
What's the one thing you need to accomplish in the next 30, 60 or 90 days to move your business forward? #Focus
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Adam McLaughlin
Adam McLaughlin@Adam_McLaughlin·
"Convenience" is the most convenient excuse to not craft a memorable brand.
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Adam McLaughlin
Adam McLaughlin@Adam_McLaughlin·
If you're not clear on expectations, your employees will make decisions based on what they each think is best.
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Adam McLaughlin
Adam McLaughlin@Adam_McLaughlin·
Your guest reviews are all over the map because your employees are all doing their own thing.
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Adam McLaughlin
Adam McLaughlin@Adam_McLaughlin·
If "completing the sale" is the last step in your marketing funnel, you're missing out on 30% of your business' potential revenue.
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Adam McLaughlin
Adam McLaughlin@Adam_McLaughlin·
'Brand Clarity' has a trickle-down effect. It affects how you create a culture for your employees and contractors, how they serve your clients, and how your clients tell other people about their experience. What do you want clients to say about your brand?
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Adam McLaughlin
Adam McLaughlin@Adam_McLaughlin·
If variety is the spice of life, I'm a jalapeno.
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Adam McLaughlin
Adam McLaughlin@Adam_McLaughlin·
You can be a convenient business, limited to the people you're convenient to, OR you could be an experience brand worth going out of the way for. Which are you building?
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Adam McLaughlin
Adam McLaughlin@Adam_McLaughlin·
Bangkok Laundry: Why did we walk past other laundromats to get here? Because "we" wanted to experience a laundromat that my wife saw on Instagram. #Marketing101
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Adam McLaughlin
Adam McLaughlin@Adam_McLaughlin·
People won't do business with you until they trust you, so filter EVERY touchpoint and decision through that idea and create a consistent experience and expectation for clients.
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Adam McLaughlin
Adam McLaughlin@Adam_McLaughlin·
Consistency builds trust. Every touchpoint (interaction) either builds or erodes trust. There is ne neutral in #Marketing.
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Adam McLaughlin
Adam McLaughlin@Adam_McLaughlin·
“Can I be honest?” Yes. Of course. Please. Do it for you. Do it for us. Do it for your future. Do it for your business. Do it for your brand. Have tact. Be gracious. Be empathetic. Be unapologetic. Yes, be honest.
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Adam McLaughlin
Adam McLaughlin@Adam_McLaughlin·
Is short-form video ONLY great for attention, or can it play a part in your full marketing strategy?
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