Adam McLaughlin

*order... You know what the AI meant...

There are some ways to try to get new clients in a pinch, but the better way is to build a sustainable system that brings in new #WebDesign clients. adammclaughlin.net/how-to-get-new……sustainable-ways/

If "completing the sale" is the last step in your marketing funnel, you're missing out on 30% of your business' potential revenue. (HINT: Getting your clients to refer someone to your business after the sale should be built into your funnel/customer journey)

I don't care who is reading this, whether you know me, or whether I know you. Your dream matters. Never let anyone dissuade you from being your best. Go get it. Tell me how I can help. The world will be a better place.

Telling your team that you want your guest to have 'Great Service' is going to hurt your bottom line:

What's the one thing you need to accomplish in the next 30, 60 or 90 days to move your business forward? #Focus

"Convenience" is the most convenient excuse to not craft a memorable brand.

If you're not clear on expectations, your employees will make decisions based on what they each think is best.

Your guest reviews are all over the map because your employees are all doing their own thing.

2 words: Do. It.

If "completing the sale" is the last step in your marketing funnel, you're missing out on 30% of your business' potential revenue.

'Brand Clarity' has a trickle-down effect. It affects how you create a culture for your employees and contractors, how they serve your clients, and how your clients tell other people about their experience. What do you want clients to say about your brand?

Anyone else hate when this happens? #DadLife

If variety is the spice of life, I'm a jalapeno.

You can be a convenient business, limited to the people you're convenient to, OR you could be an experience brand worth going out of the way for. Which are you building?

Bangkok Laundry: Why did we walk past other laundromats to get here? Because "we" wanted to experience a laundromat that my wife saw on Instagram. #Marketing101

People won't do business with you until they trust you, so filter EVERY touchpoint and decision through that idea and create a consistent experience and expectation for clients.

Consistency builds trust. Every touchpoint (interaction) either builds or erodes trust. There is ne neutral in #Marketing.

“Can I be honest?” Yes. Of course. Please. Do it for you. Do it for us. Do it for your future. Do it for your business. Do it for your brand. Have tact. Be gracious. Be empathetic. Be unapologetic. Yes, be honest.

Hear the full conversation on @RobCairns podcast here: stunningdigitalmarketing.com/episode-606-pi…

Is short-form video ONLY great for attention, or can it play a part in your full marketing strategy?