Appfire

Automation makes Jira faster. Until it doesn’t. What starts as a few helpful rules can turn into hundreds of overlapping automations across projects and teams. Suddenly, workflows become harder to maintain, debug, and govern. In this can’t-miss webinar, Appfire’s Dan Tombs and Deviniti’s Adam Stepien will explain how enterprise teams design automation frameworks that scale without creating automation debt. 🔗 Register today: bit.ly/4cdSmxw

We’re counting down the weeks to #AtlassianTeam26! Attending the big event? Stop by booth 104, where we’ll be tackling four challenges teams face every day: ✅ Improving delivery performance ✅ Turning DevOps from friction to flow ✅ Scaling service with confidence ✅ Migrating to cloud without disruption If you’re attending Team ’26, bring your toughest workflow challenges to the Appfire team! 👉 See what we have planned for Anaheim: bit.ly/3Q8im4I

🤔 Your AI sounds confident. But is it right? In this episode of "Beyond the flame," Appfire’s @edgaile and Dan Tombs discuss how retrieval-augmented generation (RAG) connects AI to real, up-to-date knowledge, and why structure, metadata, and context matter more than most teams expect. If you’re working with AI in an enterprise setting, this is the difference between something impressive and something reliable. ▶️ Watch the full episode: youtu.be/lG_JXhpviAI

We’re celebrating International Women in Tech Day by amplifying the voices of the women of Appfire. Their perspectives on leadership, empowerment, and building in tech remind us why representation — and action — matter. We’re proud to support and learn from those shaping the future of our industry.

World Cloud Security Day reminds us that security must be embedded into daily operations, from system deployments to vendor decisions to access management. Strengthening cloud security starts with discipline around the fundamentals. Organizations that get this right reduce exposure, respond faster, and maintain the trust that modern workflows depend on. bit.ly/4avKfdw

🎉 We’re excited to welcome Marc Gemassmer as Appfire’s first Chief Revenue Officer! As we scale our go-to-market engine, strong alignment and execution are critical to what comes next — and that’s exactly where Marc comes in. He brings a proven track record of building and scaling high-performing revenue organizations and aligning complex GTM strategies to drive meaningful growth. We’re proud to have Marc on board and excited for the impact ahead — for our customers and our partners alike. Read more: bit.ly/419oHPD

As #WomensHistoryMonth comes to a close, we’re proud to highlight another incredible team member shaping how we work and lead at Appfire. In her recent @PledgeOne spotlight, Appfire’s Director of Data Insights Aida Rodriguez shares a powerful perspective on leadership: lead with integrity, think strategically, and create conditions for others to succeed. Empowerment isn’t about control — it’s about trust, context, and helping others bring their best thinking forward. Here’s to leaders like Aida, and to building a culture where everyone has the opportunity to thrive: bit.ly/4rU3svZ

Most teams don’t need another tool. They need fewer blockers. If your team is switching contexts all day and struggling to move work forward, the issue isn’t your stack. It’s how work moves through it. In "Beyond the flame," Appfire’s @edgaile and Dan Tombs unpack what’s really slowing teams down. ▶️ Check out the latest episode: bit.ly/4bPx7k8

AI tools are evolving faster than most contracts. With new capabilities launching constantly, locking into long-term software agreements can feel risky. Our CTO Ed Frederici weighs in on why a “try before you buy” approach and shorter contracts can help companies stay flexible as the AI market shifts. More in IT Brew: bit.ly/4rQlgrW

Heading to #AtlassianTeam26 in Anaheim? 👀 Appfire is proud to be a premier sponsor, and we’re bringing a powerful customer story to the stage. If cloud migration is on your roadmap, don’t miss: “From Data Center to Cloud: One Customer’s Blueprint” Discover how one enterprise successfully moved to Atlassian Cloud, keeping critical workflows running without disruption. 🔗 Session details: bit.ly/4uNkhvd Plus, we’ll share insights on improving delivery visibility, connecting DevOps workflows, scaling service operations, and moving to cloud with confidence. More detail to come — stay tuned!

This #WomensHistoryMonth, we celebrate those who are shaping the future with intention and impact. Our VP of Product Marketing, Michelle Eichner, exemplifies what it means to lead with strategic clarity and empathy — aligning teams around purpose while driving meaningful change. Her perspective is a powerful reminder that great leadership isn’t just about results, but about how we show up for our people and communities. Thank you to @PledgeOne for highlighting leaders like Michelle who continue to raise the bar: bit.ly/4bofUza

Cybersecurity is no longer just about defending infrastructure. It’s about enabling businesses to operate with confidence. In @CyberTech_In, our CISO Doug Kersten shares how leading security thinkers are reframing cyber resilience as an enterprise-wide discipline, and how organizations can build intelligence and governance frameworks to support resilience, uptime, and revenue protection in an increasingly volatile digital environment. Read the full Q&A: bit.ly/4uFbI5H

Ever ship a feature only to learn another team just broke it? BigPicture draws dependency lines across every project so those surprises vanish. On March 25 at 9 am ET, we’ll walk through: ✅ Real-time cross-team dependency mapping ✅ Alerts when a linked task slips ✅ A program board that keeps back-end, front-end, and ops in sync Skip the detective work, register here: bit.ly/4uQw786

You’re not bad at focusing. It’s just that your system might not be protecting your focus. Research shows it takes 23 minutes to refocus after a context switch. Add to that Slack, meetings, incidents, documentation searches, and handoffs. You can lose half your day to distractions. It’s tempting to treat this like a productivity problem when it’s actually a design problem. In this episode of “Beyond the flame,” Solution Architects @edgaile and Dan Tombs unpack: ☑️ Why context switching drives burnout ☑️ How tool and knowledge silos multiply the damage ☑️ What automation and AI actually fix (and what they don’t) ☑️ The metrics that reveal whether your team is stuck or in flow If your team feels busy but not effective, this conversation will hit home. ▶️ Watch the full episode here: bit.ly/4btUVuN

This year’s International Women’s Day theme, #GiveToGain, reminds us that real progress happens when we collaborate, mentor, and invest in women — creating shared momentum that advances teams, companies, and communities. We’re especially excited to see our VP of Product Marketing Michelle Eichner and Director of Data Insights Aida Rodriguez representing Appfire on the Nasdaq tower in partnership with @PledgeOne today. Their leadership reflects what this movement is all about: opening doors, elevating others, and building forward together.

As we approach #IWD2026, and every day, we celebrate the women and allies who are leading, building, and shaping the future of Appfire, including half of our executive team and numerous directors, VPs, managers, product leaders, IT leads, marketers, and engineers. Representation matters. When women see leaders who look like them, ambition feels attainable. But progress requires more than visibility, it requires structure and a #GiveToGain mindset. Championing female leadership means embedding equity into how we operate: equitable access to stretch opportunities, sponsorship beyond mentorship, measurable representation goals, and more. Advancing women into leadership isn’t symbolic. It's a strategic business priority.

As AI adoption accelerates and its access to data expands, responsible implementation is essential. But what does that actually look like? ➡️ With the rapid evolution of this technology, continuously assessing and refining your AI vendor evaluation approach is critical to building trust. Read more insights from Appfire CISO Doug Kersten in @InformationWeek: bit.ly/3OHy5Hj

🎉 Appfire is included in the 2026 @CRN Partner Program Guide for the third consecutive year! As cloud and AI transformation accelerate, partner programs must deliver more than incentives. We’re continuously evolving our program to strengthen alignment across sales and customer success, advance cloud migrations, and equip partners with practical, outcome-driven AI solutions. Our focus is clear: empowering partners to lead strategic conversations and deliver measurable impact. Learn more: bit.ly/4r6Eh9b

🤔 Your automation might be working. But is it thinking? In the newest episode of “Beyond the flame,” Appfire Solution Architects Dan Tombs and @edgaile unpack the shift from rule-based automation to contextual automation, where workflows factor in sentiment, skills, history, and business impact before acting. If you design workflows in Jira or lead ITSM or engineering teams, this conversation will challenge how you think about “smart.” ▶️ Watch here: bit.ly/4cK5db7

#DeveloperWeek is in full swing, and Booth 322 is buzzing! We’re meeting engineers, sharing stories, and showing how Flow helps leaders move faster by surfacing what’s working, what’s stuck, and what to fix next. If you’re onsite, swing by for a live demo, grab some exclusive swag, and talk shop with our team. Whether you’re scaling teams or chasing better delivery outcomes, we’re here for it. You can learn more about Flow here: appfire.com/flow