Audiense

We’re excited to announce the launch of Audiense Action — a new solution that transforms audience insights into actionable campaign strategies. Audiense Action delivers segmented strategies you can put into action immediately across your choice of Meta, Google, TikTok, email, SMS, and more. Whether optimizing with limited resources or refining strategy within a mature team, Audiense Action helps you to: ✓ Understand your audiences, competitors, and new markets via real data (not hunches). ✓ Instantly generate personas, messaging, creative direction, and influencer ideas. ✓ Implement campaigns seamlessly via our Meta integration. With insights from more than three billion consumers and 30+ years of expertise, Audiense Action will help you understand your audiences, what drives them, and how to reach them — creatively and effectively. Learn more and get a free trial here: bit.ly/4nnpc1x

Ask any audience anything and get answers instantly with AI-powered insights: • Why they buy • What promotions resonate • Why they choose competitors Your always-on focus group. Insights in minutes, not months. Learn more: audienseaction.ai

He could be your next best customer… if only you knew what makes him tick. Discovering that usually takes weeks of surveys and analysis. Audiense Action changes all that 👇

That's Audiense Action. Real audience segments you can talk to, before the brief goes out. Learn more: audienseaction.ai

She buys organic. She drives 40 minutes to the farmer's market. She hasn't set foot in a mall in three years. She's also one of your highest-value in-store customers. Ask her anything. She'll tell you exactly what brought her in... and what would bring her back.

We’ve pulled these ideas into a practical guide on building retail strategies around real customer behavior. If you’re working on connecting digital and store experiences, this is a good place to start: resources.audiense.com/omnichannel-re…

Shoppers move across online, mobile, and in-store — and leading brands are adapting. With the right visibility, teams see more than touchpoints. They understand how people discover, compare, and decide. That’s what drives smarter targeting and stronger messaging.

The brands pulling ahead are integrating: • Data 📊 • Media + creative 🎯 • Store experience 🏬 Into one unified approach grounded in real shopper behavior. We break down how in our Omnichannel Retail Strategy Guide: bit.ly/3MGocsL

Retail has evolved. Strategy is evolving with it. Leading teams aren’t separating ecommerce and stores anymore — because customers don’t. They’re building connected strategies across digital and physical to reflect how people actually shop.

Customers don’t think in channels. They think in moments. They discover online, compare on mobile, and buy in-store — often faster than teams can track. We created a guide on what this shift means for modern retail strategy. 👇 hubs.ly/Q044BlCV0

The opportunity isn’t more channels. It’s visibility across the full customer journey. We created a guide explaining how modern shoppers really move — and how retail teams can align segmentation, messaging, and planning across digital + in-store. 🔗 bit.ly/3MGocsL

Your customers don’t shop in channels. They discover online. Compare on mobile. Decide in-store — sometimes in under an hour. Retail leaders aren’t optimizing channels anymore. They’re building 𝗼𝗻𝗲 𝗰𝗼𝗻𝗻𝗲𝗰𝘁𝗲𝗱 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆 around real shopper behavior.

Personas assume identity is fixed. But people move fluidly across platforms and moments. That’s why audience intelligence matters: the same audience contains distinct micro communities with different motivations and behaviors. Broad reaches. Specific resonates.

Mass audiences are losing usefulness. Micro communities are gaining power. People identify with niche groups built on interests, values, and aesthetics, not broad demographics. See how one Gen Z audience around SKIMS splits below 👇

What this means for marketers 👇 • People want real time health insights • Make functional benefits crystal clear • Emotional value matters as much as performance • Position wellness as an outcome, not a feature More 2026 consumer trends 👇 bit.ly/48LXrvb

Wellness is no longer a category. It’s a decision filter. Smart wellness devices are going mainstream, and the Oura Ring is a great example. Using Demand, we saw search and interest peak in October 2025 and expect another rise in 2026.

🏈 Super Bowl LX: Top Mentions and Trending Conversations on X reddit.com/r/TweetBinder/… #SuperBowl #SuperBowlLX #SuperBowl2026 @SuperBowl @NFL Source: @TweetBinder by @AudienseCo

Just pulled some data using @AudienseCo AI tech Here is the most engaged post on X mentioning the words "Olympian" or "Olympians" since the Opening Ceremony Milano Cortina 2026 Olympics.

Action for marketers 👇 • Audit the comparison moments your audience already has • Be explicit about differentiation • Make value easy to understand fast We covered this and the other consumer trends shaping 2026 here 👇 bit.ly/48LXrvb

Dupe culture has gone mainstream. Creator led comparisons aren’t just “content”. They’re how people decide. In 2026, consumers will compare more, question more, and choose what makes sense in the moment. If you’re not part of the comparison, you’re not part of the decision.

If these feel obvious, the implications aren’t. We break down what each shift really means for marketers and how to respond with relevance in 2026 👇 bit.ly/48LXrvb

7 signals shaping marketing in 2026 👇 1️⃣ Shopping without searching 2️⃣ Loyalty without loyalty 3️⃣ Subscriptions without commitment 4️⃣ Wellness without categories 5️⃣ Smart homes without effort 6️⃣ Experiences without ownership 7️⃣ Communities without demographics