Avocado Farming

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On the tech front, OneThird has launched an improved ripeness scanner using near-infrared spectroscopy to reduce waste at the retail level.

While still a small share of avocado global trade (6%), Asia remains a primary target for future marketing. Kenya has recently secured new market access in China, Malaysia, and India to diversify away from European reliance.

Per-capita consumption in the EU doubled between 2016 and 2025, reaching 1.8 kg. The European market is expected to exceed 1.5 million tonnes by 2030.

Geopolitical tensions in the Red Sea have severely impacted African exports to Europe. Prolonged shipping times and rising costs have led major players like Sasini PLC to exit the avocado processing segment, putting its modern Nairobi plant up for sale in April 2026.

Countries like Colombia (46% volume growth in 2025) and Morocco (nearly doubling exports to 141,000 tonnes) are rapidly expanding their footprint in European markets.

Drops: Mexico continues to lead global trade, accounting for one-third of the supply. Recently, Mexican avocado prices fell by 27% due to higher supply and favorable weather, leading to a record projection of 127,000 tons destined for the U.S. market during the 2026 Super Bowl.

Kenya's avocado production is forecast to reach a record 727,000 tonnes in 2026, a 4.8% increase driven by the maturation of new orchards.

The number of avocado-exporting nations is projected to grow from 23 in 2023 to 30 by 2030, with global supply expected to exceed 3 million tonnes annually.

As of April 2026, major avocado producers like Mexico and Peru maintain global dominance, while emerging players in Africa, specifically Kenya and Morocco, are locked in a battle for regional leadership.

The global avocado industry is currently navigating a period of rapid production growth tempered by significant logistical disruptions and a shifting competitive landscape.

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Beginning in January 2026, Mexican avocados must meet a new deforestation-free criterion to be exported. This program uses satellite mapping to ensure production does not harm protected areas.

The U.S. avocado market is poised to surpass 3 billion pounds for the first time in history.

Mission Produce acquired rival Calavo Growers in a $430 million deal finalized in January 2026, creating a global avocado powerhouse with expanded packing footprints in Mexico.

The avocado oil is widely used in both the culinary sector (prized for its high smoke point of over 270°C/520°F) and the cosmetics industry, where it is an ingredient in skincare and haircare products.

Consumers in North America, Europe, and Asia are increasingly seeking healthy, natural, and clean-label oils. Avocado oil's high monounsaturated fat content and rich nutritional profile are major drivers.

New clinical trials suggest that the healthy fats in avocados may also offer unexpected secondary benefits for sleep quality and cardiovascular health.

The Kenyan Supreme Court recently halted a multimillion-shilling avocado project in the Amboseli ecosystem to protect wildlife migratory corridors and local water resources.

Morocco has overtaken Kenya to become Africa's largest supplier of Hass avocados to the European Union as of early 2026. Its exports doubled to approximately 140,000 tonnes in 2025.

Mexican avocado imports to the U.S. reached a historic 300 million pounds in the four weeks leading up to the 2026 championship—a 20% increase over historical averages.