Jon Russo
14.1K posts

Jon Russo
@B2BCMO
Unleash B2B growth with our #ABX, MarTech, & Sales proven strategies. Led by 10+yr CMO w 4 exits, @BerkeleyHaas data-driven insights & @USArmy discipline.
Katılım Mayıs 2008
4.9K Takip Edilen4.2K Takipçiler

I put the entire Claude Cowork Playbook for GTM Engineers into ONE Notion doc.
9 sections. No fluff.
- The 3 differences between Cowork and Chat that actually matter for GTM work: file limits, output format, and prompting language, plus why outcome-first instructions get the deliverable done before you come back
- Four settings steps to configure before running any GTM workflow: guard rails that stop Cowork overwriting client files, memory features, tool access, and working folder setup
- How to use local file access to process 100+ receipts into formatted Excel, convert campaign decks from static images into editable PowerPoint, and handle files too large for Chat to touch
- How persistent memory works for GTM teams: build it correctly by showing Cowork what you changed and having it write permanent rules to CLAUDE. md and memory. md so every future session starts with your GTM context already loaded
- Connector setup for Gmail, Google Drive, Google Calendar, and Notion, plus how to cross-reference meeting transcripts and notes in one task to surface every commitment that didn't make it into the follow-up
- How to build a GTM skill the right way: run the actual workflow first, iterate until output is exactly right, then have Cowork capture the entire process into a reusable file that runs the same way every time
- When to use a Cowork Project vs a Chat Project for GTM workstreams and how Cowork writes updated principles directly to the instruction file without manual uploads
- Current state of the browser extension: what it can do, why it is not yet reliable for client-facing GTM work, and where Chat still has the edge for research-heavy tasks
- Scheduled task setup in three layers: distilling your GTM workflow into a rules document, connecting required tools, and training through feedback so recurring outputs get sharper every week
This is the setup I would have KILLED for before spending weeks copy-pasting campaign outputs, re-uploading the same client briefs, and re-briefing Claude from scratch at the start of every GTM session.
Like + comment "COWORK" and I'll send it over
(must be connected for priority access)

English

@DaveBorges A team out there is picking up a diamond. Best of luck Jaylin.
English

Jaylin Stewart didn't want to leave UConn, but wanted more playing time. UConn loves the kid, but couldn't make any promises. Big logjam at his position.
After a tear-filled meeting, the decision was made.
ctinsider.com/sports/uconn-m…
English

He's. Back.
Sources have confirmed @UConnMBB will have Braylon Mullins back with the Huskies for his sophomore season

English

i'm running a live claude cowork workshop for non-technical people on april 22
by the end of the 2 hours, you'll have a fully set up marketing system on your computer that:
> produces a full week of content in one sitting, dialed into your voice so it sounds like you on your sharpest day
> turns any marketing framework or post into a repeatable skill that claude runs on command for you
> builds sales pages in minutes so you stop paying designers and copywriters thousands
> schedules tasks to run while you sleep so you wake up to finished drafts, fresh ideas, and updated reports every morning
> writes launch emails, newsletters, and sequences using the same frameworks behind my 6-figure product launches
all click by click, on your machine, while i do it on mine
here's everything that you get:
• the full 2-hour live workshop where you build everything in real time
• 16 personal skills that i built over 100s of hours for my own business
• the complete recording so you can rewatch anytime
• a self-paced course version of all the material
• access to Claude Marketing OS telegram group
this system runs 90% of the marketing behind my 7-figure brand doing 15M+ impressions/month
and it's all yours come april 22nd
comment "Cowork" and i'll DM you the link

English

Your open rate just got less reliable (again) sendpoint.net/p/your-open-ra…
English

@marcdamelio see you and Jake at FF, does he have any eligibility left
English


When he went through it, We all went through it. So when he celebrates we Celebrate. Thank you UConn for giving kid from the Bronx a chance, and Thank you Dayton Faithful for always being there for him. #WereNotDone
English

@tracywolfson Great work on the Hurley interview, Tracy, Jersey strong 🦾
English

@JonRothstein Please tell Barkley, Kenny the Jet and Clark to keep rooting against us, we keep winning
English

@IsaiahWhaley Awoken from the dead. Wait a second...that kind of happened before with 🔧🔧🔧
English

@AlexKaraban Champion right there. Thanks for a memorable ride, Alex. Go Huskies!
English

3 in 4 what they gonna say now 🐺💙
UConn Men's Basketball@UConnMBB
ALEX KARABAN. A THIRD FINAL FOUR.
English

Today’s the 27th Anniversary of UConn’s 77-74 Victory over Duke to win their first national
Championship. Let’s Shock The World… Again…#UConn
English


Make the switch: Bring your AI memories and chat history to Gemini @google blog.google/innovation-and…
English

i made a 3-day Claude Cowork for Beginners course, and it's yours for free
by the end, you'll have a personalized AI teammate on your computer that:
• knows your style
• connects to your tools
• and produces finished work you can send immediately
here's what you get:
day 1: install cowork, set global instructions, and run your first real task (15 min)
day 2: workflows that replaced hours of my week, including building landing pages from a description and running full competitive analyses in one prompt
day 3: skills, plugins, and connectors so cowork actually knows how you work and can access your tools
+ copy-paste prompts so you can follow along as you read
like + comment "MASTER" and i'll DM it to you
Must be following to get the DM

English








