Be Found Online®

Some purchases come with plenty of “let’s think on it” moments. If that sounds like your buyers, welcome to the high-consideration club. Maggie, our Director of Strategic Relationships, shares how to win as a high-consideration brand: bfo.io/4tzTgKz

Tomorrow, our very own Scott Diebel is teaming up with the @nismonline to walk through how to get more out of your video content with paid media! Register here: bfo.io/4tL3xE8

A lot of marketing advice assumes your buyer is ready to go right now. High-consideration brands know that’s not really how it works. In this Big Ideas with BFO, Steve shares what defines a high-consideration brand and why the usual playbook doesn’t quite cut it!

Paid Media Mistake #3 we see a lot: Treating every channel the same. Things click faster when each platform gets to do what it’s actually good at. More tips here: bfo.io/4n3Zpg3

BrandSmart always feels like a reunion!
 Last week, Chicago’s marketing crowd showed up and reminded us why this community is such a fantastic one to be part of. Lots of great conversations and plenty of new faces we’re glad we met. Highlights: befoundonline.com/news/be-found-…

If you’re in the St. Louis area, @goMDMC is worth having on your radar! Steve is speaking on April 30, sharing a personal take on navigating the ups and downs of entrepreneurship and what that looks like in practice. Register here: bestmarketingconference.com

New around here? We’re glad you found us 👋 We’re Be Found Online (BFO), a Chicago-based digital marketing agency that’s been helping brands grow online since 2009. See what we’re all about: bfo.io/4tQ8R8S

Someone asks ChatGPT a question in your category, and your brain goes: “…are we in that answer?” Welcome to a very real 2026 moment. We’re sharing what influences whether your brand shows up in AI answers and how to improve your odds: bfo.io/48wmBxt

What are you optimizing for these days? If your answer is still just keywords, we should talk. In this Big Ideas with BFO, Steve shares a few practical ways to start optimizing for how people actually ask questions now. More help here: aiq.befoundonline.com

Some marketing advice assumes your buyer wakes up ready to purchase. But high-consideration brands know that’s rarely how it goes. When the investment is big (money, time, or risk), buyers slow down and compare. Which means your marketing has a bigger job to do than just drive clicks. Maggie’s back with more tips on what to do if your conversion path isn’t always quick and tidy: bfo.io/48QSHns

Is your calendar free on Thursday, April 23? In the latest Big Ideas with BFO, Steve’s talking about BrandSmart Chicago, one of our favorite events that brings together smart marketers. If you’re attending, stop by and say hi: brandsmart.amachicago.org

Steve’s taking the stage at the @goMDMC later this month! On Day 2 (April 30), he’ll be speaking on: “Finding Peace in the Chaos: How I Rebuilt My Business (and Myself) After 20 Years.” If you’ll be in St. Louis, it’s one to catch: bfo.io/4sfGK1u

The AI hype is loud right now. And yes, AI is changing search in real ways. But strong SEO fundamentals still do the heavy lifting. The brands winning in search are the ones pairing smart AI use with a solid SEO strategy. See how to do that here: bfo.io/4rGnT06

Some purchases come with plenty of “let’s think on it” moments. If that sounds like your buyers, welcome to the high-consideration club. Maggie, our Director of Strategic Relationships, shares how to win as a high-consideration brand: bfo.io/41OjP2z

Video ads are humbling. One minute you’re feeling confident, the next you’re staring at a report like, “Okay…but what does this mean?” That’s why we had Scott, Associate Paid Media Director, break down how to read video performance in a way that makes sense: bfo.io/47J3Lmj

Google really said: let’s do two updates back to back. A spam update and a core update, just to keep things interesting. Here’s what each update does and what it means for your visibility moving forward: bfo.io/3OkDgNo

In our latest Big Ideas with BFO, Steve’s highlighting The Exchange from the @ChicagolandCmbr, one of the largest networking events in the area, hosted at Soldier Field. We’ll be there on April 15 and would love to see you: chicagolandchamber.org/the-exchange/

Chicago marketers, another good one is coming up! BrandSmart from AMA Chicago is back on April 23, and the BFO team will be there. We’ll have a booth, and we’re sponsoring the happy hour (always a highlight). Stop by to say hi, grab a drink, and talk shop with us: bfo.io/4uYPoEn

Your one-week heads up: Digital Summit Chicago is almost here! If you know, you know—this one always brings the good stuff. BFO will be there with a booth, and Steve’s back as emcee, keeping things moving and on time (a true public service). Don’t be a stranger: bfo.io/4dSd8Up

A few highlights from our time in Brooklyn for the Nostos 2026 NYC All-Community Meet-Up! We're grateful to be part of a like-minded group of agencies that are always down to swap new ideas and bring that energy only indie shops can bring to a room. Big thank you to Nostos for an amazing time! More on our experience: befoundonline.com/news/why-bfo-a… youtube.com/watch?v=jCS0vw…