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“Fish‑Shaped Lanterns”: How Genshin Helped Revive an Intangible Cultural Heritage Through Storytelling
#原神 #GenshinImpact #miHoYo
Translation/article: Chibipiyo
Reference: 徽州鱼灯的四海航程 Anhui Daily 2026/01/29
Three years ago, Genshin Impact released a short film titled “Fish‑Shaped Lanterns”, a New Year celebration piece inspired by the Lantern Festival in Shexian, Anhui. The festival, which dates back over 600 years, is known for its distinctive fish‑shaped lanterns—an officially recognised item of China’s intangible cultural heritage.
According to a report from Anhui Daily (安徽日报) published on January 29, 2026, the tradition of crafting these lanterns had been on the verge of disappearing.
As early as late autumn 2018, the Shexian County Intangible Cultural Heritage Survey Report warned that the skills required to make fish‑shaped lanterns were not being passed down properly, leaving the craft without sufficient successors
That winter, 35‑year‑old Wang Huawu returned to Wangmantian Village from years of migrant work to help make lanterns in the village. The son of a bamboo craftsman, he had learned basic skills as a child before drifting between Nanjing, Hangzhou, and Jinhua as a bricklayer.
This craft hardly brought in any income, and few young villagers were interested. Wang worried that the craft would end with his generation. He felt that their Fish‑Shaped Lanterns ran aground on the shore of modern times.
The turning point came unexpectedly. In 2020, while recovering from a broken leg, Wang made a few small lanterns to pass the time. At the Lantern Festival, visiting tourists snapped them up almost immediately.
In 2023, a new spark appeared. Around that time, Shexian had begun a detailed “documentation for rescue” project for its intangible heritage, recording master artisans with high‑definition cameras for the first time.
Just before the Spring Festival that year, the county’s culture and tourism bureau received an unexpected call. The caller was miHoYo, expressing interest in producing a Chinese culture short film for Genshin Impact.
Wang, unfamiliar with digital media and unaware of what “Genshin” was, nonetheless sensed an opportunity. Young planners from the company asked about every detail of his craft: Why must the bamboo strips be this wide? What angle should the fish’s eyes take? How should the lantern move to resemble a real fish?
On Spring Festival 2023, miHoYo published a 14-minute video called 'New Year 2023 Short Film: "Fish-Shaped Lanterns" '. The short film drew seven million views in a single day — a surge of attention that, for the first time, came crashing toward a tradition once thought to be stranded by the times.
Local authorities moved quickly. Shexian shifted from passive preservation to active support, establishing an industry company, registering a geographical indication for the lanterns, opening an intangible‑heritage industrial park, and bringing in professional digital‑marketing teams to expand the craft’s visibility and market reach.
In the years that followed, online content featuring the “Fish‑Shaped Lanterns” frequently went viral, drawing wider public interest and boosting income through lantern sales and workshop events.
The lanterns have travelled far beyond the mountains of Huizhou and into a wider world.
China’s ambassador to the United States lit a Huizhou Fish-Shaped Lantern outside the embassy; they appeared at Spring Festival fairs in Spain, at the China Cultural Center in Paris, and in workshops at New York University. Wherever the lanterns went, audiences marvelled not only at the craftsmanship but also at the values they embodied — harmony between people and nature, and the cohesion of a community bound by shared tradition.
Reporters from Anhui Daily met Wang again in 2025 at one of the festivals. “I used to think the only way to honour our ancestors was to preserve everything exactly as it was, and that any change was a sin,” Wang said. “But now I understand: true inheritance isn’t about placing a craft on a pedestal — it’s about keeping it alive. Only when people genuinely love it can the tradition survive.”
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