Clarisights

The badges and what's ahead here: clarisights.com/Blog/Articles/…

G2's Winter Badges just arrived🏅 Clarisights has been ranked the #1 Marketing Analytics platform for Enterprises - our fourth consecutive quarter at the top 🏆 We’re celebrating 29 badges across the marketing analytics and ETL tools categories

Approach MMM in the right way to prevent a big mess. Have you seen MMM projects going south because results were shared too soon? PS: Of course MMM models can be very valuable and useful - with the right approach and mindset. Being aware of limitations and imperfections is key.

MMM is on everyone’s agenda - but most projects FAIL. Why? - Wrong expectations and mindset. - Sharing results too early. There is no way to validate and calibrate MMM models. It is a process that requires iterations. More in comment🔽

Here’s what you need to ensure: 1/ Set the right mindset and expectations 2/ Validate the underlying data and assumptions 3/ Educate marketing leadership on limitations and context behind the results / numbers 4/ Continuously iterate and refine the model

When early iterations were misunderstood and misinterpreted by decision-makers, we've seen: - Confidence in CMOs lost - Marketing strategies completely pivoted - Etc

Is creative the new targeting? Our latest article on creative analytics dives into: - Identifying which creative concepts, format, elements drive engagement & conversions - Spotting creative fatigue - Best practices for creative analytics shorturl.at/liDXk

Creative fatigue can hit hard, especially on platforms like TikTok, where ad lifespans are short. So, how do you spot and combat it? 👉shorturl.at/oMx1B #performancemarketing #creativefatigue #creativeoptimization

Creative optimization: here's how you can uncover creative fatigue - with all your ads in a single view - in less than a minute 👇 #performancemarketing #creativeoptimization shorturl.at/AJQPX

Paid vs organic keyword cannibalization? In the first episode of Let’s Dashboard It, João helps a SEO manager identify keyword cannibalization by looking at Google Ads and Google Search console data together. Click on the link below 👇 youtu.be/_xgNayqPGcU?fe…

We’re thrilled to share that Clarisights was just named #1 Enterprise Marketing Analytics Platform by G2! To all our amazing customers: thank you for being with us on the journey! We couldn’t do it without you! Read more here: shorturl.at/ma7h9 #G2 #marketingdata

Meet us at DMEXCO - Digital Marketing Expo & Conference to talk about all things marketing analytics 👉18-19 September in Cologne. If you are also around, catch us for coffee! #DMEXCO #digitalmarketing #marketinganalytics #marketinginsights #performancemarketing

Performance marketers want quick access to data and insights. Data teams want to ensure governance and data quality. They both get stuck - endless tickets, frustration, and failed collaboration. How to bridge this gap? Democratizing access to marketing data and insights👇

- All marketing data in a single place - Marketing data down to the most granular level - Strong governance to prevent data chaos - Flexible for marketers: able to create/edit metrics, dashboards, reports ..., and visualize data the way they aim to No dependencies on data/BI team

Achieving data democratization requires marketers to use an analytics platform that meets the following criteria:

From buzzword to reality – how to democratize data for marketers. Check our latest blog article. shorturl.at/LMfGD More in comments 👇

5. Effective collaboration - insights and takeaways next to evidence (dashboards, reports). Collecting all insights, takeaways, hypotheses, and decisions in a single place accelerates learning processes and helps to set the right context to answer follow-up questions.

Weekly Business Reviews (WBR) don’t have to be nightmares. Check out 5 ways to make the most of your WBR for iterating fast and answering questions and hypotheses with data in minutes.👇 Read more: shorturl.at/zM5uD