


Jason Liebig
16.7K posts

@Collectingcandy
Brand anthropologist, speaker and consultant. Preeminent CPG historian and archivist. Currently seen on: History Channel’s The Food That Built America and more.





Me and @orenmeetsworld chopping it up about how paid media (OOH specifically in this case) is perceived, measured, and valued differently by big brands/agencies vs the startup/DTC world. I think this is one of the thing that trips people up when they transition from one side of the marketing spectrum to the other. The math is the same, the media placements are the same, the basic measurement might be the same (the KPIs might have different acronyms), but the conversation and expectations are completely different. Most big brand/agency people don't do well in startup environments because it moves too fast. Most startup marketers wouldn't last a year in the big brand world bc of the corporate chess game. That isn't a knock on either side, but we don't talk about it enough.



First trailer for #Hershey starring Alexandra Daddario and Finn Wittrock











If you are seriously ill and you don’t have an advocate (or have the time and energy to advocate for yourself), you will not live as long as someone that does. Same goes for if you’re managing a loved one’s care. You have to put in the work. Don’t assume that the doctors care as much as you do. But they will do their best work if they see that the ill person has a team of people seriously invested in finding a solution. You have to let them know that you’re all on the same team and invested in a good outcome. The alternative is managed decline. But they will never say that out loud. That sounds harsh but it’s the way it is.










