Jason Liebig

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Jason Liebig

Jason Liebig

@Collectingcandy

Brand anthropologist, speaker and consultant. Preeminent CPG historian and archivist. Currently seen on: History Channel’s The Food That Built America and more.

New York City Katılım Ocak 2012
575 Takip Edilen4K Takipçiler
Dan Jurgens
Dan Jurgens@thedanjurgens·
Gerry Conway's contributions to our medium are immense. I consider myself fortunate to have been able to collaborate with him and experience his talent firsthand. As an editor, Gerry was the first person who gave me a chance to write, for which I'll aways be grateful. RIP, buddy.
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Jason Liebig
Jason Liebig@Collectingcandy·
Love the opportunity to be a fly on the wall of insightful discussions like this.
Michael J. Miraflor@michaelmiraflor

Me and @orenmeetsworld chopping it up about how paid media (OOH specifically in this case) is perceived, measured, and valued differently by big brands/agencies vs the startup/DTC world. I think this is one of the thing that trips people up when they transition from one side of the marketing spectrum to the other. The math is the same, the media placements are the same, the basic measurement might be the same (the KPIs might have different acronyms), but the conversation and expectations are completely different. Most big brand/agency people don't do well in startup environments because it moves too fast. Most startup marketers wouldn't last a year in the big brand world bc of the corporate chess game. That isn't a knock on either side, but we don't talk about it enough.

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The Gormogons
The Gormogons@Gormogons·
@aelfred_D RX We enjoyed the “Food that built America” episode about Hershey. A version with Alexandra Daddario?
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Jimmy Palmiotti
Jimmy Palmiotti@jpalmiotti·
Gil Kane and Tom Palmer - so damn cool. All for a quarter.
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Jason Liebig
Jason Liebig@Collectingcandy·
@GCS_Pottsy @ClassicXMen He’s so awesome. I remember getting his Counter-X costume design sketches for the team in and they blew me away. In 2026, all the hardcore leather and straps feel a bit trite, but it was so exciting and cool at the time.
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Andrew Potts
Andrew Potts@GCS_Pottsy·
Oh far out! The poor fellow! I met him at a con probably 15 years back. He was really nice. I was a big fan of his follow-up to X-Force which was the really fun StormWatch Team Achilles over at Wildstorm. That was a great little book. I re-read it a few years back and it holds up!
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Classic X-Men
Classic X-Men@ClassicXMen·
X-Force #115 from May 2001. The end of X-Force as we know it!
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Jason Liebig
Jason Liebig@Collectingcandy·
@GCS_Pottsy @ClassicXMen Fortunately Whilce recovered and has never been healthier!! I love visiting with him when I see him at NYCC.
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Andrew Potts
Andrew Potts@GCS_Pottsy·
Interesting! Thank you for your perspectives. I haven't re-read any of it since it ended in 2001 but I recall X-Man being quite good and a really nice change of pace from the book's previous direction. It's probably the one that was strongest to my memory. X-Force I remember enjoying initially (as I was and remain a big fan of Ellis and Portacio) but I recall feeling the last arc didn't work at all (though Jorge Lucas' art was nice). I have virtually no memory of Generation X's storylines, so I can't speak to what I thought of it, beyond it didn't leave any impression.
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Jason Liebig
Jason Liebig@Collectingcandy·
@jpalmiotti But I was also happy to let Andrew Robinson go kinda nuts on a few covers for X-Man. Even though they were kinda indulgent. And not too indicative of the material they covered 😁😬
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Jimmy Palmiotti
Jimmy Palmiotti@jpalmiotti·
Imagine comic covers still had this manic energy? Instead we are getting cool poses that mean nothing to the inside of the book. I miss these days of seeing this on the rack and it being impossible to pass up.
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Jason Liebig
Jason Liebig@Collectingcandy·
@jpalmiotti I recall during my time in the 90s, the sales bump I’d witness from high-profile “pin-up” covers. And the move away from cover copy. I recall really wanting to capture some classic “House of Mystery” vibes with this Mutant X cover I directed.
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Jason Liebig
Jason Liebig@Collectingcandy·
@GCS_Pottsy @ClassicXMen 2] In spite of increasing sales across the Counter-X books, they were caught up in management changes and my battles with Bill Jemas. And canceled shortly after I was asked to leave. 😬
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Jason Liebig
Jason Liebig@Collectingcandy·
@GCS_Pottsy @ClassicXMen 1] It wasn’t everyone’s cup of tea. I really believed in Warren’s vision and the work of the other creators though I felt X-Force was the most challenging of the three. And I adore what we did with X-Man.
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Jason Liebig
Jason Liebig@Collectingcandy·
@MyComicsDeals @ClassicXMen It was a single-gatefold holofoil. I was the assistant editor on the issue and still have one of the two printer’s proof sheets (I signed off on the other and it was returned to the printer).
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MyComicsDeals
MyComicsDeals@MyComicsDeals·
@ClassicXMen I bought this on the stands when it came out and I don’t remember it having a fold out cover. At all. I actually thought it had some foil or other “special” feature.
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Classic X-Men
Classic X-Men@ClassicXMen·
The triple fold-out cover of Uncanny X-Men #350!
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