Use log file analysis (advanced) to see what Googlebot actually crawls. If it’s wasting crawl on junk URLs, fix internal links and URL parameters.
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Stephen Noton
59 posts
Stephen Noton
@CTEVN
Globally recognized SEO expert with 25+ years of experience. Trusted by brands like Alibaba, Facebook, and TripAdvisor for SEO consulting, audits, and training.
Bangkok, Thailand Katılım Ocak 2024
1 Takip Edilen36 Takipçiler
Use log file analysis (advanced) to see what Googlebot actually crawls. If it’s wasting crawl on junk URLs, fix internal links and URL parameters.
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International SEO: use hreflang only when you truly have language/region variants. Wrong hreflang can cannibalize rankings across countries.
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International SEO: use hreflang only when you truly have language/region variants. Wrong hreflang can cannibalize rankings across countries.
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Don’t ignore “zero-click.” Optimize for featured snippets with concise definitions, lists, and tables. You can win visibility even without a click.
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Don’t ignore “zero-click.” Optimize for featured snippets with concise definitions, lists, and tables. You can win visibility even without a click.
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SEO analysis habit: compare your page to the top 3 results and list what they have that you don’t (tools, examples, specs, media, clarity). Then upgrade.
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SEO analysis habit: compare your page to the top 3 results and list what they have that you don’t (tools, examples, specs, media, clarity). Then upgrade.
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E-E-A-T shortcut: add an author bio with credentials, link to profiles, and cite primary sources. Trust is built with transparency and specificity.
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E-E-A-T shortcut: add an author bio with credentials, link to profiles, and cite primary sources. Trust is built with transparency and specificity.
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When consolidating content, 301 redirect weaker pages into the best page and merge unique sections. Don’t delete without transferring the value.
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When consolidating content, 301 redirect weaker pages into the best page and merge unique sections. Don’t delete without transferring the value.
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Use “people also ask” and related searches to shape your H2s. If Google suggests it, users want it answered—cover it better than the top results.
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Use “people also ask” and related searches to shape your H2s. If Google suggests it, users want it answered—cover it better than the top results.
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Core Web Vitals: start with LCP (largest contentful paint). Optimize hero image size, preload critical assets, and reduce render-blocking scripts.
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Core Web Vitals: start with LCP (largest contentful paint). Optimize hero image size, preload critical assets, and reduce render-blocking scripts.
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Pagination & faceted navigation can explode URLs. Control crawl with canonicals, noindex where needed, and parameter handling—keep bots on important pages.
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Pagination & faceted navigation can explode URLs. Control crawl with canonicals, noindex where needed, and parameter handling—keep bots on important pages.
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Use Search Console queries to find new sections to add. If users search “pricing,” “examples,” or “template,” add those sections to the page.
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Use Search Console queries to find new sections to add. If users search “pricing,” “examples,” or “template,” add those sections to the page.
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