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Authentic denim, made from natural cotton fibers, embraces a circular lifecycle – wear, refashion, repurpose. Explore @CottonInc’s #BlueJeansGoGreen program to learn more: bluejeansgogreen.org
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The Fabric of Our Lives®
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@DiscoverCotton
It’s your favorite pair of jeans. Sundress. Undies. The warm towel that hugs you in the morning. The cool sheets that soothe you at night.





























In the U.S., 2/3 of #cotton is grown without irrigation. Discover how cotton growers are revolutionizing irrigation practices. Visit our website to learn more about their sustainable efforts. brnw.ch/21wBQ52 #WorldWaterWeek



On #WorldConservationDay, we recognize that a healthy environment is vital. @CottonInc works with growers to understand the importance of biodiversity & convert unproductive land into bird habitats and pollinator-friendly spaces. Learn more here. cottontoday.cottoninc.com/our-sustainabi…