Jacob

@jforjacob Add a really solid backend and that you really understand your cash conversion cycle and contribution margins (cm1,cm2 and cm3. Then you have operational excellence imo

Importance ranking for Ecom success in order imo - Product and category - Offer - Retention - CRO / funnel architecture - Creative

@jforjacob Add avatars and i couldn’t ageee more. Because you can literally ”out-avatar” your competitors shout-out to @shauneng @spencepawliw. Then we got all the real important fundamentals covered. Most people these days don’t focus on the true needle moving activities.

There are only a very select few things that move the needle in ecommerce and you are likely spending most of your time doing stuff that in the grand scheme of things does not matter Things that matter and will put more money in your bank account: New products Creative Landing Pages / CRO Retention If you are spending any of your time outside of these areas, seriously audit your life Perfecting SOP's, creating fancy spreadsheets, vibe coding apps with AI etc do not move the needle Of course once you are at scale things like contingency planning, asset protection and general securityu activities become more important But get money first and then worry about everything else There is no point "optimising" when the cost of doing so is greater than the sum of your worth

@MitcheIl Agent

@mikefutia STITCH

Claude Code + Google Stitch 2.0 is f*cking cracked 🤯 Google just dropped a free AI design agent that solves Claude Code's biggest weakness: frontend design. One screenshot of a high-converting landing page → a production-ready site for your brand in minutes. All inside Google Stitch + Claude Code. Perfect for DTC brands and agencies who are building advertorial pages and product launch pages for Meta but burning days on designer back-and-forth. If you're running Meta ads and need 5-10 different landing pages testing different hooks, angles, and offers — each one targeting a different audience and pain point — you know the bottleneck isn't the ads. It's the pages. Briefing designers, waiting for revisions, paying $2-5K per page. Stitch eliminates the design bottleneck: → Find a high-converting advertorial that's scaling on Meta → Screenshot it and drop it into Stitch (powered by Gemini 3.1) → Stitch redesigns it with your brand's colors, fonts, and imagery using Nano Banana 2 → Edit sections visually — headlines, CTAs, layouts — without touching code → Export the code and paste it into Claude Code → Claude builds the full production site and deploys to Vercel or Netlify in 60 seconds No designer. No $3K per landing page. No Claude Code frontend that looks like a template from 2019. What you get: → Designer-quality landing pages and advertorials built in minutes, not weeks → Visual editing so you actually see the design before you code it → Nano Banana 2 generating on-brand product imagery and hero shots → A repeatable system — new angle, new page, same pipeline Built 100% with Google Stitch 2.0 + Claude Code. I put together a full playbook showing the exact workflow: how to find winning pages, redesign them in Stitch, and deploy with Claude Code. Want it for free? > Like this post > Comment "STITCH" And I'll send it over (must be following so I can DM)

@mikefutia claude

Claude Code + Nano Banana 2 is f*cking cracked for advertorials 🤯 One prompt → a complete presell page with editorial copy, AI product photography, testimonials, and pricing — ready to paste into Shopify. Built 100% in Claude Code. Perfect for DTC brands and agencies running advertorials on Meta who need 5-10 different pages per month but can't keep paying $1,500 each. If you're briefing copywriters, waiting days for a draft, giving notes, waiting again, and still only getting one or two new pages per month... This system eliminates the entire loop: → Enter your brand, product, target customer, and unique mechanism → Pick a style preset (clinical editorial, news exposé, lifestyle magazine, warm and trustworthy) → Claude writes the full page — urgency banner to guarantee to final CTA → Nano Banana 2 generates product images and mechanism diagrams inline → Get back a complete HTML page following the same DR structure that's already scaling on Meta No copywriter back-and-forth. No designing from scratch. No starting from a blank page every time. What you get: → A production-ready HTML advertorial page you paste into Shopify → DR copy structure extracted from real pages scaling on Meta right now → AI-generated product photography and diagrams matched to your brand → 4 style presets that shift tone, colors, and authority framing per niche → A fully customizable system prompt — swap in your own templates and it follows those instead I built 3 complete advertorial pages for 3 different brands in under 5 minutes. Skincare, supplements, and pet products. All different styles, all production-ready. I put together a full playbook with the exact system prompt so you can get this running yourself. Want access for free? > Like this post > Comment "CLAUDE" And I'll send it over (must be following so I can DM)

@VinceNijhof Do it. Show everyone who the undisputed goat of e-com and brand building is G

1 hour keynote on all the roadblocks we faced getting to 9 figures, no success story gaslight on stage but only theory, strategy, solutions and systems. I am sure the room left with enough take aways to get to work. Shall we upload to youtube?

@mikefutia NANO

Nano Banana 2 is f*cking ridiculous for DTC ad creative 🤯 One product photo → 50+ campaign-ready images. Virtual photoshoots, persona testing, text-in-image hooks, infographic ads, relighting to fight fatigue, and instant localization into any language. Perfect for DTC brands and agencies who are still spending $10K+ on photoshoots that fatigue in 3 days. If you're booking new shoots every time you want to test a different persona, waiting weeks for basic lifestyle variations, and watching AI-generated text come out looking like a ransom note... Nano Banana 2 eliminates the entire bottleneck: → Upload 14 reference images of your product → 100% accuracy on logos, labels, and packaging across every generation → Infinite lifestyle shots from a single SKU — place your product in any environment → Swap models instantly for persona testing without booking talent → Pixel-perfect text rendered inside the image in any language → Relight winning ads to fight fatigue without reshooting No more $10K shoots that die in 72 hours. No more weeks waiting for basic variations. No more AI slop with warped logos and gibberish text. What's in the playbook: → "Anchor Stack" for virtual photoshoots → "Mannequin Swap" for persona testing → "Hook Factory" for native text-in-image ads → "Science Ad" for explainer infographics → Asset Recycling to refresh fatigued creative → Global Scale for instant multilingual localization → Format Fluidity for omnichannel output Want the full Nano Banana 2 playbook for free? > Like this post > Comment "NANO" And I'll send it over (must be following so I can DM)

@thedennis HOOKS

The hook is 80% of your ad's performance. But most brands spend 80% of their time on everything else. I compiled a bank of 100+ hook frameworks we've tested across 250+ brands. Organized by: → Awareness level → Emotional trigger → Product category → Format type Like & comment "HOOKS" and I'll send you access for free.

@mikefutia Nano

Claude Code + Nano Banana 2 is f*cking cracked 🤯 I built a system inside Claude Code that researches any brand, writes 40 ad prompts from scratch, and fires them all to Nano Banana 2. One brand name + one URL = 40 production-ready static ads. All inside Claude Code. I took @alexgoughcooper's brilliant framework and automated the whole thing inside Claude Code. Perfect for DTC brands and agencies who need high-volume ad creative without briefing a designer or spending hours in Canva. If you're finding winning ad concepts on Meta and manually recreating them one at a time in Higgsfield — copying prompts, pasting product details, tweaking aspect ratios, downloading, organizing... This system eliminates the entire loop: → Give Claude a brand name and URL → It researches the brand's fonts, colors, packaging, and photography style → Builds a Brand DNA document from scratch → Fills in Alex's 40 proven ad templates (headline, us vs them, testimonial, UGC, review cards, stat callouts) with brand-specific details → Fires every prompt to Nano Banana 2 with your product photos as reference → Downloads finished ads into organized folders with an HTML gallery No Higgsfield. No manual prompt filling. No copy-pasting between tools. What you get: → 40 ad formats filled with your exact brand colors, fonts, and copy → 4 variations per format so you pick the best output → Product photos passed as reference so the model matches your real packaging → A reusable system — new brand, new folder, same pipeline Built 100% in Claude Code with Nano Banana 2. I put together a full playbook & Loom video showing the exact process to set this up yourself. Want access for free? > Like this post > Comment "NANO" And I'll send it over (must be following so I can DM)

@mikefutia STATICS

I just vibe-coded a tool in Claude Code that turns one winning ad into 30+ on-brand variations in minutes 🤯 Upload a competitor ad that's been scaling on Meta. Add your product photos and brand kit. Pick how many variations you want. Claude generates persona-specific statics with copy targeted to different customer pain points, all in your brand's voice. Built 100% in Claude Code. Perfect for DTC brands and agencies who need high-volume statics without the designer bottleneck. If you're finding winning ad concepts but testing new angles means briefing a designer, waiting days for 4 options, giving rounds of notes, waiting again — or burning hours doing it yourself in Canva with the same generic layouts... This tool eliminates the entire loop: → Upload any competitor ad as your reference template → Add your product photos and brand kit (colors, fonts, logos) → AI builds 10 customer personas from your brand research → Select how many variations you want (10, 20, 30+) → Tool generates on-brand ads with unique copy per persona No designer back-and-forth. No Canva templates. No generic "Shop Now" slapped on everything. What this gives you: → Ads that mirror proven concepts rebuilt in your brand's voice → Copy targeted to specific customer personas and pain points → Multi-brand support with saved brand kits for each client → Reusable customer profiles you build once and generate from forever I recorded a full walkthrough showing exactly how this works, including ALL the prompts I used so you can build it yourself. Want the full set of prompts, step-by-step? > Like this post > Comment "STATICS" And I'll send it over (must be following so I can DM)

@oliverwhudson Persona

We mapped the full persona-led creative system we run for 8 and 9-figure DTC brands. It's yours. Persona-led creative strategy has been the single biggest topic of conversation in our world over the last 6 months - across our client work, our podcast, our Meta partnership, and the broader DTC community we're part of. The problem is that the conversation has been scattered. A framework here, a podcast episode there, a case study buried in a guide. Brands were getting pieces of the picture but not the full system. So we built this. Everything on this board reflects what we are actively doing right now for the 8 and 9-figure DTC brands we work with - from the AI research stack we use to build personas, to the brief structure, to the testing tiers and optimisation rules we run in accounts every day. It's informed by our own data, our official Meta partnership research, and the conversations we've had with people like Maxime - Meta's Creative Strategist for Disruptor brands - who gave us a rare look at how Andromeda actually works from the inside. A single, chronological walk-through of the full persona-led engine - so you can see not just what to do, but why each step feeds the next. Want it? Retweet this post Comment "persona" and I'll send it over

@nicktheriot_ Nick

I'm going to delete this post in 48 hrs... Because I just dropped the complete MASTERCLASS guide on how to build creative iterations and variations to scale $1m months in 2026. This is the exact ELITE system I've used to take multiple brands to $10M+/year We charge $10,000/mo to do this for clients… But today, I'm giving it away 100% FREE. Like + Comment "NICK" and I'll send it to you.

@TechWith_Nova STATICS

@mikefutia Cowork

Claude Cowork is f*cking ridiculous 🤯 One prompt → competitive research, creative briefs, 15 hook variations, and a full performance dashboard. All saved as real files on your computer. All inside Claude Desktop. If you're spending hours every week copy-pasting between tools, pulling competitor ads manually, writing briefs from scratch, and building reports in spreadsheets ... Claude Cowork eliminates the entire loop: → Point it at your project folder with brand voice + context files → It asks YOU clarifying questions instead of guessing → It builds a multi-step plan and executes while you step away → It creates real .docx, .xlsx, .pptx files — not chat responses → It connects to Slack, Google Drive, Airtable, and 50+ tools live No copy-pasting between tools. No babysitting the AI mid-task. No downloading and re-uploading files. What you get: → Competitive research synthesized into actionable creative angles → Ad briefs, hooks, and scripts generated in your brand voice → Interactive HTML dashboards built from your own customer data → Weekly performance reports created while you're getting coffee Built 100% inside Claude Desktop with skills, plugins, and connectors. I put together a full DTC playbook: 10 workflows with copy-paste prompts, the exact setup process, and the weekly operating rhythm I use. Want it for free? > Like this post > Comment "COWORK" And I'll send it over (must be following so I can DM)

@FedotOff90 Ai

Traditional product research is F*CKED Everyone’s scrolling TikTok and copying whatever shows up on their feed. That’s not research ...that's gambling. This year alone, I uncovered multiple winners using a single AI workflow that cuts the research process down to minutes instead of weeks. Hundreds of tests. Hundreds of thousands in spend. Months of refining. Now the system is dialed in. This AI framework helps you: Pinpoint problems where buyers will spend aggressively Filter for products with the perfect $50–$180 price range Validate niche demand using behavioral traffic patterns, not vibes Eliminate fulfillment headaches before they happen Identify “algorithm friendly” products that scale without creative stress Spot market saturation curves so you don’t enter too early or too late Confirm buying urgency using engagement signals most people never look at And yes — it works with Deep Research. In fact, it gets even better when you pair the two. This method isn’t another “get lucky” trick. It’s the exact framework high-spend brands use to consistently pull new winners without relying on trends or guesswork. It’s fast. It’s repeatable. And it stacks the odds so far in your favor it feels unfair. Comment "AI" to get it!

@alexgoughcooper Parker

Introducing Parker: The world's first AI Creative Director. 100+ brands like Grüns, Lume and Legends use us already. RT + Comment "Parker" and I'll send you 100+ AI prompt engineers for hire.

@mikefutia CLAUDE

CLAUDE + MCP just replaced my entire Meta reporting workflow 🤯 One prompt = full Facebook Ads performance report with charts, client-ready in seconds. All inside Claude. Perfect for agencies and e-comm operators who are sick of wasting 30 minutes per report inside Ads Manager. Here's the problem: Client call in an hour. You need a performance snapshot. So you're clicking through Ads Manager, exporting to spreadsheets, building charts, formatting everything into something presentable. By the time you're done, you've burned half an hour on one report. This MCP integration solves it: → Connects directly to your Facebook Ads account → Pulls all performance data automatically → Calculates ROAS, CPA, conversion rates on demand → Generates charts and visualizations in real-time → Builds complete client-ready reports from scratch No Ads Manager tabs, mo spreadsheet wrangling, no formatting headaches. What you can ask: "How did my campaigns perform last week?" "Which ad sets have the best ROAS?" "Build me a client report for October" "What's killing my conversion rate?" One prompt, full report. Done. Want the complete MCP setup? > Like this post > Comment "CLAUDE" And I'll send it over (must be following so I can DM)

@drewfallon12 comps

🚨M&A COMPS DATA GIVEAWAY🚨 I compiled a database of 200 M&A transaction in consumer goods from 2025 and created a comprehensive category-by-category PowerPoint breaking it down, along with expert perspectives on the M&A environment from leading investment banks and operators like: - Centerview Partners (leading consumer investment bank by total deal value) - Raymond James (leading consumer investment bank) - Amy Hass (Fmr. CFO Simple Mills, acq. for $795m) - Hudson Leogrande (Founder Comfrt, fastest growing apparel brand ever) - Darren Litt (Founder, Hiya, acq. for $260m) The ultimate guide to understanding the M&A landscape & valuing your business in today's consumer industry. ALL YOU HAVE TO DO TO GET IT is like and comment "COMPS" on this post, and I'll dm you the link to the presentation AND the underlying data sheet for the next 4 hours. Plus, If you want the comps data going all the way back to 2023 along with each brands investors, a valuation calculator for YOUR brand, and more - I'm sending out a way more comprehensive database in my newsletter this Friday. Sign up at the link pinned to my profile 😊

@oliverwhudson 2026

We’ve packaged what’s working, what’s dead, and what’s next for 2026 into one resource: 🚨 THE 2026 D2C PLAYBOOK: The New Rules of Meta, TikTok, AI & Performance Creative 2026 is the reset year. If your ads aren’t built for algorithmic feeds and personalised signals, you won’t scale. Every platform is now fully personalised. You’re not competing in interest groups anymore You’re competing inside each user’s unique feed. And at the same time... People crave connection more than ever. They want emotion and authenticity, not just AI-fed precision. So what wins in 2026? Brands that blend machine logic with human insight. That means: - Creative systems built to match micro-behaviours - Messaging that adapts in real time - Ads that feel made for one, but scale to millions This is your roadmap to profitable, personalised growth across Meta, TikTok, Google, and AI workflows. - What’s working - What’s out - What’s next Get the playbook. Build for what’s coming. Want it? → Retweet this post → Comment “2026” and we’ll send it your way

@mikefutia CLAUDE

CLAUDE + MCP just automated 100% of my Facebook Ads reporting. This MCP integration turns Claude into your personal Facebook Ads analyst. Ask questions in plain English. Get full performance reports with charts in seconds. Perfect for agencies & e-comm operators who are tired of wrestling with Ads Manager. Here's the problem: You need a quick performance snapshot for a client call. So you're digging through Ads Manager, pulling metrics into spreadsheets, building charts manually, formatting everything into something presentable. 30 minutes later, you've got one report. Claude + MCP does it differently: → Connects directly to your Facebook Ads account → Pulls all performance data automatically → Calculates ROAS, CPA, conversion rates on demand → Generates charts and visualizations in real-time → Builds complete client-ready reports from scratch No Ads Manager tabs. No spreadsheet wrangling. No formatting headaches. What you can ask Claude: - "How did my campaigns perform last week?" - "Which ad sets have the best ROAS?" - "Build me a client report for October" - "What's killing my conversion rate?" One prompt. Full report. Done. Built with Claude MCP. Want the complete MCP setup? > Comment "CLAUDE" > Like this post And I'll send it over (must be following so I can DM)