Elevate Ventures

Join us for the HardTech & Product Workshop—a half-day, hands-on experience for founders & product leaders. Learn how to take ideas from lab to market, scale smarter, and cut wasted cycles. RSVP: hubs.ly/Q03Lyp800

@growthx Jeanette Renshaw of GrowthX opened the Go-To-Market Summit with a bold truth: most founders aim too wide and sell to the wrong audience. elevateventures.com/2025-gtm-works…

💡“Your competitor isn’t everyone doing what you do. It’s everyone selling to your buyer.” Jeanette Renshaw, of @growthx, nailed a key lesson: ICP-first thinking simplifies everything. #ICPSales #StartupFocus #GoToMarket

Many founders assume early sales wins can be passed off to a new hire—but that’s a fast track to stalled growth. elevateventures.com/founder-sales-…

“Founder-led sales is hard. Sales management is harder.” You’ve hired reps. Six to nine months in, it’s not working. Is it them or your process? Ian Illig nailed a truth many avoid: shadowing doesn’t build systems. #StartupSales #SalesLeadership #FounderTips #gtm

In a visually rich, fast-paced session for our GTM Workshop, Wade dove into the emotional core of storytelling. His message was simple but profound: if your brand doesn’t make someone feel something, it’s just noise. elevateventures.com/2025-gtm-works…

“Visibility is cheap. Mindshare is earned.” In a scroll-heavy world, Wade Breitzke reminded founders: being seen isn’t enough. You want to live rent-free in your buyer’s head. That comes from relevance, not volume. #BrandStrategy #Mindshare #GoToMarketWins #Marketing

Wen evaluating Go-To-Market traction, ask: - Are people asking for access or just accepting a trial? - Are budgets being created or reallocated to make room? - Is your message shaped by buyer needs, or founder intuition? #GTM #productmarketing hubs.ly/Q03w33d70

The final session of the Go-To-Market Summit brought together three sharp GTM minds for a fireside chat that was anything but fluff. elevateventures.com/2025-gtm-works…

🔥 Hot Take: “Your content is more important than your logo.” At the Go-To-Market Summit, Pat Rodgers laid it out: brand is important, but voice and value win the long game. #ContentStrategy #StartupMarketing #GenAISearch #GTM

This panel really got in the GTM trenches; we captured the key points: elevateventures.com/2025-gtm-works…

“Use early calls to validate your assumptions.” Michelle Kidd of Vanta offered practical wisdom at the GTM Summit: first sales calls aren’t for pitching. Ask better questions. Tailor the message. Refine the narrative. #CustomerDiscovery #StartupSales #EarlyStageFounders #gtm

If you’re preparing to expand your sales team: - Document what’s working. - Define your ICP and primary use cases clearly. - Build a simple, adaptable messaging guide. - Don’t hand off sales — build a system your team can own. #founders #gtm #sales hubs.ly/Q03w38NF0

Ian isn't the only person who had strong opinions about this during the GTM summit. See what they had to say: elevateventures.com/founder-sales-…

Cheat code for founders: built in credibility. Salespeople have to earn trust. Founders start with it. Don’t rely on founder magic forever. Build systems that can sell without you. #FounderSales #TrustInSelling #StartupGrowth #GTM

If you’re building brand awareness, focus on: - A clear, emotion-driven brand narrative. - Messaging tailored to real buyer concerns. - Consistent visual and verbal identity. - Content that builds credibility, not just clicks. ➡️ hubs.ly/Q03w2ZyF0 ⬅️

At the Elevate Ventures Go-To-Market Summit, multiple speakers warned founders not to confuse compliments or pilots with real demand. elevateventures.com/early-traction…

“Would your customer be angry if your product disappeared?” Jeanette Renshaw reframed stickiness at the Elevate GTM Summit: early traction isn’t product market fit. Real fit is when they can’t imagine going back. #ProductStickiness #EarlyAdopters #StartupProduct #GTM

Get more in depth on #productmarketfit in the recap blog: elevateventures.com/?p=4871&previe…

Don’t chase waterfalls. Find the current. 🌊 Ian dropped a powerful metaphor at the Go-To-Market Summit: founders should build in markets that already have movement. Jump into currents where budgets already exist and stop hard closing. #MarketFit #FounderAdvice #GoToMarket