Estefano - Crypto TikTok UGC Studio

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Estefano - Crypto TikTok UGC Studio

Estefano - Crypto TikTok UGC Studio

@Estefanoverse

Founder https://t.co/8zqd6wT6T2 | Crypto & igaming FTD Growth via organic social | TG: @KAIKAER

London, England Katılım Haziran 2020
2K Takip Edilen1.8K Takipçiler
@jason
@jason@Jason·
Are these social clipping services an effective marketing channel for start-ups and politicians? Educate me please @grok @computer
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Estefano - Crypto TikTok UGC Studio retweetledi
Cacao Cash
Cacao Cash@cacao_cash·
From stablecoins to pesos cash in Argentina 🇦🇷 Scan a QR with Cacao Cash and withdraw pesos at supported cash points. No foreign card. No local bank account.
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Estefano - Crypto TikTok UGC Studio
Most of the content I see online about acquiring FTDs through organic shor form is either BS or heavily exaggerated. So here is how you should actually think about it. Winning on TikTok/Instagram/Shorts is all about volume, but there has to be a balance of quality. Meaning, it's a spectrum. On the left you have high-quality studio production content that looks incredible but costs a fortune, it takes a lot of time and does not scale. On the right you have high-volume clipping. Cheap, fast, easy to produce. But most of these campaigns are heavily botted and rarely convert into anything real. It's mostly AI slop from random Discord servers. The sweet spot is in the middle with UGC, streamer UGC & clipping those streamer sessions: - A creator talking about a match and showing odds organically - A streamer with 5 to 20 viewers whose clips go viral - Content that feels raw and authentic - The algorithm pushes it because it does not look like an ad This is what the fastest-growing operators in crypto casinos, sportsbooks, and prediction markets are all running right now. It is scalable without the cost of studio production, and it converts because real people trust real creators. I have spoken to 4 different operators this week that are working with agencies running high-volume but insanely low quality clipping and AI UGC that isn't even UGC. It is literally a team in SEA creating AI slop, putting your logo on it, and buying botted views on accounts you do not even own. This seems to be a trend. Thousands of $$$ in marketing budget going to what is basically f all! I am going to record a full video walking through exactly how this works and how you should think about building it for your platform.
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Naruto11.eth
Naruto11.eth@naruto11eth·
i still dont know what @jtx_trade is and kinda afraid to ask now
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Estefano - Crypto TikTok UGC Studio
I'm unsure why there's so many people crying about Solana / Phoenix. Competition is great for the market. If their product is shit, the market will tell them and go elsewhere. The cream always rises!
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Everybody is excited about this Swatch AP launch. Meanwhile I’m excited we’ve managed to crack AI UGC. Case study coming soon!!!
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Marianne
Marianne@mariannehere·
Making a tg groupchat for all CT creators who are also on LinkedIn handpicking a few people to join this new group lmk in the comments👇
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We got 500 million views last month.... Pulled up their website traffic. Zero. Not a spike. Nothing. Most clipping campaigns are heavily botted. They're just phone farms in Southeast Asia, AI agents mimicking human behavior, clippers paid per view finding every shortcut to inflate numbers. 500M views. 0 FTDs. The only thing that matters, does your view count show up in your website traffic & FTDs? If not, you already know.
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One account in Brazil pulled 4.3 million views in a single month posting football UGC on TikTok. No paid ads, no influencer deals. Just a creator making sports picks and match reaction clips targeted at Brazilian football fans. Every video has the sportsbook branding visible, but the content reads as football entertainment. The algorithm pushes it because, to the platform, it is sports content. Which it is. The fact that it drives deposits to a sportsbook is secondary. Brazil is probably the best market in the world for this format right now. Football never stops there. Brasileirao, Copa do Brasil, Libertadores, European leagues that Brazilian fans follow obsessively. The creator always has something to post about, and the audience always has a reason to watch. That consistency is what builds the algorithmic trust that makes accounts take off. 4.3 million views from one account in one geo in 30 days. Most operators running UGC in Brazil manage 10 to 20 accounts at the same time. The math on scaling that is not complicated. What makes this convert into FTDs is the trust layer. People follow the creator, watch for weeks, and eventually sign up because it feels like a recommendation from someone they know who happens to bet on football. That is a fundamentally different conversion path than clipping, where the viewer has no relationship with whoever posted the video. If you are an operator looking at Brazil or already running there, this is the format worth paying attention to.
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Reminder that most clipping campaigns are an absolute scam
Estefano - Crypto TikTok UGC Studio@Estefanoverse

Most clipping campaigns are a scam. I've ran enough of these at this point to know how the money actually moves through these things, and it is not pretty. Here is the typical setup: - You create a campaign on a clipping platform or through an agency - Add a budget, clippers in their community start picking it up - They download your content, run it through AI editing tools - Post clips across dozens of accounts On paper it looks like distribution. In practice, most of that budget is being lit on fire. The clippers running these campaigns are often operating out of phone farms in Southeast Asia. Rooms with 50 to 100 devices connected to the same IP, posting from recycled accounts. That alone is a problem, but the real issue is what happens next. Those same phone farms view the content they just posted. The engagement metrics you see in your dashboard? A significant chunk of that is the farm watching itself. Most of your budget pays for views from bots. TikTok and Instagram catch this more than people realise. When dozens of devices share the same IP, same posting patterns, same scroll behavior, the platform flags the entire cluster. Those accounts get shadowbanned or blacklisted. But the operator never finds out because the view counts keep climbing. The farm's own devices are still generating impressions. The dashboard says 5m views. Actual distribution to real humans might be a fraction of that. There is another layer most operators miss. You cannot control what geos the content gets served to. A sportsbook spending 10k targeting the US could be getting most of its views from regions that will never sign up. The farm does not care where the views come from. They get paid per view, not per conversion. This is why every major influencer I know runs their own clipping team. They want to know exactly which accounts are posting, what devices they are on, and where the audience is. Full control is the only way to know the views are real. At KAIKA we split the work between a video editor and a social media manager per campaign. The editor handles the clips. The SM owns the accounts, controls posting cadence, and makes sure content reaches the right regions. No farms. No shared IPs. No inflated dashboards. Our edge is our network, and we've spent 4 years building it. If you do go with a clipping platform, look for ones using zkTLS to verify account details. They can confirm whether an account is actually in the US or Southeast Asia and flag bot activity before it eats your budget. It is the closest thing to transparency this space has right now. That said, keep your guard up. The tech is still early and I would not be surprised if people find ways to game it eventually. Until that becomes the standard, the safest move is owning the operation yourself. Ask your clipping provider one question: can you show me the accounts posting my content and where their audience is? If the answer is vague, you already know where your money went.

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Estefano - Crypto TikTok UGC Studio
Most clipping campaigns are a scam. I've ran enough of these at this point to know how the money actually moves through these things, and it is not pretty. Here is the typical setup: - You create a campaign on a clipping platform or through an agency - Add a budget, clippers in their community start picking it up - They download your content, run it through AI editing tools - Post clips across dozens of accounts On paper it looks like distribution. In practice, most of that budget is being lit on fire. The clippers running these campaigns are often operating out of phone farms in Southeast Asia. Rooms with 50 to 100 devices connected to the same IP, posting from recycled accounts. That alone is a problem, but the real issue is what happens next. Those same phone farms view the content they just posted. The engagement metrics you see in your dashboard? A significant chunk of that is the farm watching itself. Most of your budget pays for views from bots. TikTok and Instagram catch this more than people realise. When dozens of devices share the same IP, same posting patterns, same scroll behavior, the platform flags the entire cluster. Those accounts get shadowbanned or blacklisted. But the operator never finds out because the view counts keep climbing. The farm's own devices are still generating impressions. The dashboard says 5m views. Actual distribution to real humans might be a fraction of that. There is another layer most operators miss. You cannot control what geos the content gets served to. A sportsbook spending 10k targeting the US could be getting most of its views from regions that will never sign up. The farm does not care where the views come from. They get paid per view, not per conversion. This is why every major influencer I know runs their own clipping team. They want to know exactly which accounts are posting, what devices they are on, and where the audience is. Full control is the only way to know the views are real. At KAIKA we split the work between a video editor and a social media manager per campaign. The editor handles the clips. The SM owns the accounts, controls posting cadence, and makes sure content reaches the right regions. No farms. No shared IPs. No inflated dashboards. Our edge is our network, and we've spent 4 years building it. If you do go with a clipping platform, look for ones using zkTLS to verify account details. They can confirm whether an account is actually in the US or Southeast Asia and flag bot activity before it eats your budget. It is the closest thing to transparency this space has right now. That said, keep your guard up. The tech is still early and I would not be surprised if people find ways to game it eventually. Until that becomes the standard, the safest move is owning the operation yourself. Ask your clipping provider one question: can you show me the accounts posting my content and where their audience is? If the answer is vague, you already know where your money went.
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Bit of advice for UGC creators: SIGN CONTRACTS THAT EXPLICITLY SAY YOUR CONTENT WILL ONLY BE USED FOR THAT ONE CLIENT AND IT WON'T BE USED FOR AI CLONING. All the best, E
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rosie
rosie@therosieum·
Introducing Uninvited. starting a weekly read with long reads, interviews w the most interesting people in private markets, plus a read of the room subscribe if you: - want to break in (VC, PE, growth) - already in, want culture on top you're invited -> uninvitedcapital.substack.com
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Ole Lehmann
Ole Lehmann@itsolelehmann·
wtf Just arrived at our appartment in Barcelona that cost me 4.3k and the first thing I see is that the floor is burned…. AC isn’t working (only one fan of 7) Smells like mold, horrible smell It was advertised with 128m2, it’s 95 at best No internet password, no one replying to my messages Not clean at all Booked with ukio, what a fucking scam Might just nuke it and return to Berlin for another month Really can’t believe the level of quality/service Sad :(
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Ashni
Ashni@ashnichrist·
@alexxgrowth yes, ai going to dominate shortform. less than 10% of people can reliably tell the difference between AI video & human-made
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Alex
Alex@alexxgrowth·
so, i might have been wrong.... i've been looking into AI UGC a little bit more and it's actually kind of insane the video you see below took $2 to make and the only visible problem (might) be the audio i know ecom brands using ai ugc for there organic and paid doing over $1M/mo i'm still bullish on real human clipping and ai content but considering how much ai ugc has improved over the last few months... it's going to be interesting to see how the content marketing world changes this year
Alex@alexxgrowth

ai content is dumb it's exactly why ghost content wins you're using ai to generate one "perfect" video for $1 we're using humans to generate 1,000 imperfect videos for $0.50 each guess which one goes viral ai content looks like ai content. the only people who cant tell are drunk teenagers or 50 y/o grandparents everyone can tell nobody engages algorithm hates it meanwhile our creators clip and edit on cracked iphones in messy bedrooms at 3am authentic? no human? yes viral? constantly the problem with ai isn't the cost but it's that it has no soul and souls are what share content chromatic can generate infinite videos but infinite garbage is still garbage we deployed 18K real humans making real mistakes getting real engagement an ai video: 812 views our chaos: 8.12M views same budget different philosophy one believes in technology one believes in math even fake humanity beats real artificiality $1 per video sounds cheap until you realize nobody watches it $0.50 per human sounds expensive until you realize everybody watches it ai is the future of content that's why we're betting on humans they're messier they're chaotic they're profitable

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Myself & Kian from @theKOLLAB_io Most of the guys you see on X, including agencies, are really good at shouting and optics, but not so good at conversions. Especially on the token/consumer side. Most of these X guys are all part of the same circle jerk. They have private telegram groups for engagement farming. Non of them have influence outside of their circle. Basically, if you want CT awareness, go with your typical X guys. If you want retail awareness, stay away from them.
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Jax Dwyer
Jax Dwyer@jaxxdwyer·
who has cracked crypto influencer marketing?
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