Flight3 ✈️

Can't believe I actually used GPT for this 🥲

How to grow a web3 startup. Marketing lessons from @HarryHorsfall_, CEO of @Flight3official x.com/i/broadcasts/1…

Brands aren’t competing with other brands anymore. They’re competing with Netflix, memes, breaking news, creator drama, group chats, podcasts and the rest of the internet. Recently, @Dyl_Morrow sat down with @arianemurphy_ to unpack why brands need to stop thinking in posts and start thinking in formats. Because media companies don’t build one-off content. They build reasons to come back. Name it. Frame it. Repeat it. Make people know what they’re tuning in for. That’s how brands start building actual attention.

@arianemurphy_ After 5 years of building in crypto, the takeaway that constantly sticks? Attention is the asset. Everything else follows.

5/ Truth #5: Social Has Rewired Discovery Users don’t search. They discover. Design for curiosity, not intent. You have ~2 seconds to prove value.

5 years. A lot learned. We asked the team: what’s one truth about building a brand in crypto? Here’s what came up 👇

5 years. Infinite POVs. One team.

Flight³ turns 5. "Bootstrapped → global → still independent" - @HarryHorsfall_ What it’s taken to get here and what comes next:

@AltitudeFi_ It was a pleasure filming together!

Institutions are here, and they are getting onboarded to DeFi. Times may be dark at the moment, but it's all battle-testing the current infrastructure, preparing it for the next wave of investors. Thanks to @Flight3official for shooting the video. 🙏

6/ The brands that win in Web3 are the clearest. Clear idea. Consistent system. Built to scale. That's the only thing that sticks when everything else moves fast.

5/ And here's the thing most teams miss: Consistency is how, when someone scrolls past you in 0.3 seconds and recognises you. That only happens by building a brand.

We’re turning 5 soon. We’ve gone from gold coins and rocket emojis to building actual brands people trust. Here’s what that journey taught us about branding 👇🧵